Industry · municipality
The Cosmetic Retail Industry in Grimstad: Current Status and Future Prospects
Analysis of Companies, Economic Trends, and Opportunities for Entrepreneurs and Local Decision-Makers in Grimstad, Agder, Norway
Executive Summary
The cosmetic retail industry in Grimstad is a small but active sector with 7 registered companies. The only company structure reported is AS and ENK, with Up With Beauty AS being the only company with employees and operating profit. Most companies have either zero income or are recently established. The industry shows a mix of stability and uncertainty, with a single actor operating with positive economics and several recent companies that have not yet generated income.
Economic Overview
Economic Trends
- Sales: Sales reached their highest level in 2021 (NOK 189.0K), but have since fallen by -10.7% in 2025. There is a clear fluctuation between 2018 and 2022, with an increase of +40.3% from 2017 to 2018, followed by a decline of -24.5% from 2021 to 2022.
- Employees: The number of employees peaked in 2021 (8 employees), but has since fallen to 3 employees in 2025. There is a significant decline of -50.0% from 2021 to 2022.
- EBITDA margin: The only reported value is 19% for Up With Beauty AS, indicating relatively good financial health for this company.
Companies in the Industry
Registered Companies
| Company | Address | Company Structure | Employees | Operating Profit (NOK) | EBITDA (NOK) |
|---|---|---|---|---|---|
| Up With Beauty AS | Nordås 32 | AS | 3 | 3.5M | 691.0K |
| Feelgood Lifestyle AS | Langestrand 51 | AS | 0 | 0 | 0 |
| Forever Living Sørlandet | Trolldalslia 45, Fevik | ENK | 0 | 0 | 0 |
| Forever Med Inger Lise Lea | Møretrømoen 5 | ENK | 0 | 0 | 0 |
| Unique Christina Alesand | Tuftene 15 | ENK | 0 | 0 | 0 |
| Verdal Parfyme | Svartedabbe 4D, Fevik | ENK | 0 | 0 | 0 |
Observations:
- Up With Beauty AS is the only company with employees and operating profit.
- Most companies are recently established (2022–2025) or have no income.
- Company structures: 1 AS and 6 ENK.
Geographic Distribution
- Grimstad: 1 active company (Up With Beauty AS) with 3 employees and operating profit.
- Fevik: 3 companies (Forever Living Sørlandet, Forever Med Inger Lise Lea, Verdal Parfyme) with zero income.
Conclusion: The industry is concentrated in Grimstad, even though some companies are registered in Fevik. There is no clear geographic spread outside Grimstad.
Business Dynamics
- Bankruptcies: No bankruptcies have been reported for the industry in Grimstad.
- New companies: 4 companies have been established after 2020, but all have not yet generated income.
- Stability: Up With Beauty AS has been active since 2006, while most other companies are recent. This shows a mix of stability and uncertainty in the industry.
Outlook
Future Outlook
- Stability: Up With Beauty AS shows a stable economy with a 19% EBITDA margin, which could be a positive signal for future growth.
- Competitiveness: Most companies have not yet generated income, which could indicate challenges with marketing or customer adoption.
- Potential opportunities: With 7 companies in the industry, but only one with operating profit, there may be room for new actors wishing to establish themselves in Grimstad. SmartGrunder can help entrepreneurs analyze potential addresses in the municipality for this industry.
Conclusion
The cosmetic retail industry in Grimstad is a small but active sector with a mix of stable companies and recent actors. The only company structure reported is AS and ENK, with Up With Beauty AS being the only company with employees and operating profit. Future growth may depend on how the recent companies establish themselves and whether there is room for more actors in the municipality. SmartGrunder can help entrepreneurs explore potential addresses in Grimstad for this industry.