Cosmetics Retail in Haugesund: Industry Analysis and Development Trends

The cosmetics retail industry in Haugesund consists of 16 companies with a total of 58 employees. The industry has been marked by fluctuations in sales and employment over time, with a decline in 2025. The most well-known companies include O J Hanssen AS, Rituals Cosmetics Norway AS, and Kicks Norge AS, which operate in central locations within the municipality. The industry shows both stability and variations in financial results, with some companies achieving high margins while others face challenges.

Over time, sales for the cosmetics retail industry in Haugesund have grown from NOK 38.0 million in 2016 to a peak of NOK 55.1 million in 2022, followed by a sharp decline of 36.5% in 2023. Sales then recovered by 53.6% in 2024, but fell again by 9.0% in 2025. The number of employees has declined since 2022, from 71 to 58 in 2025. The industry's EBITDA margin stands at 5%, while the average gross margin is extremely high at 1313%, indicating that many companies operate with low costs relative to sales.

The following companies are registered in the cosmetics retail industry in Haugesund:

Most companies are organized as AS, with 6 companies in this form. Some companies have negative EBITDA, such as Mk Sissel AS and Hedman AS, while Rituals Cosmetics Norway AS and Kicks Norge AS Avd 698 achieve high positive results.

All 16 companies in the cosmetics retail industry in Haugesund are registered within the municipality itself, with a focus on central locations such as Haraldsgata, Longhammarvegen, and Skåregata. No activity is registered in sub-municipalities or neighboring municipalities. The most active location is Haugesund Center, where several of the largest companies operate.

There are no registered bankruptcies within the cosmetics retail industry in Haugesund during the analysis period. However, financial data show that some companies face challenges, such as Mk Sissel AS (EBITDA: -66.0K) and Hedman AS (EBITDA: -18.0K). These companies either have low sales or high operating costs. However, there are no bankruptcies, indicating that most companies have the ability to adjust operations to maintain operations.

For entrepreneurs considering establishing themselves in the cosmetics retail industry in Haugesund, the data show a mix of opportunities and challenges. The high gross margin (1313%) suggests potential for profitability, especially for companies with efficient operational models. At the same time, the fluctuating sales figures indicate that the industry is marked by variations, requiring flexibility and adaptability. Establishing in central locations such as Haraldsgata and Longhammarvegen can provide benefits from existing customer bases and visibility. SmartGrunder can help entrepreneurs find optimal addresses in Haugesund for this industry, based on market data and local conditions.

The cosmetics retail industry in Haugesund shows a mix of stability and variations. With 16 companies and 58 employees, the industry is relatively small, but with high gross margins and a central location, there may be opportunities for growth. Entrepreneurs should be aware of the fluctuating sales figures and financial challenges faced by some companies, but there are also opportunities to establish themselves in a market segment that has shown resilience over time. SmartGrunder can help identify strategic addresses and prepare entrepreneurs for local conditions.