The Cosmetics Retail Industry in Horten: Current Status and Future Prospects

The cosmetics retail industry in Horten shows a mix of stability and variation. In 2025, there are 7 registered companies in the industry, with a total of 10 employees. In recent years, the industry has experienced both strong growth and challenges, particularly in connection with economic fluctuations and changes in customer behavior. Rituals Cosmetics Norway As is one of the most prominent players, with high revenue and positive EBITDA. At the same time, Hoa Beauty Lashes As shows a more uncertain financial situation, with negative EBITDA. The industry has not experienced bankruptcy in recent times, which indicates a certain level of stability. Future prospects show potential, especially in connection with increasing interest in cosmetics and personal care in the region.

Economic trends

The industry has experienced a significant increase in sales from 2022 to 2023, with a rise of 161.4%. This was followed by a smaller increase in 2024 (14.4%) and a decline of 4.1% in 2025. The number of employees has varied more, with a peak of 14 in 2023 and a decline to 9 in 2024 before stabilizing at 10 in 2025. This shows a certain degree of uncertainty in the industry, but also potential for growth in the future.

Registered companies in the industry

The following companies are registered in the cosmetics retail industry in Horten:

1. Rituals Cosmetics Norway As (Dept. Horten Sjøsiden Shopping Center, Teatergata 6) – AS, 9 employees, high revenue and positive EBITDA.
2. Hoa Beauty Lashes As (H B Haraldsens gate 66A) – AS, 2 employees, negative EBITDA.
3. Frittstående Hudpleiekonsulent Åshild Holt Lona (Herman Smiths gate 12) – ENK, 0 employees.
4. Grethe Finnskog (Bekkegata 21B) – ENK, 0 employees.
5. K. Arneng (Evjeveien 7) – ENK, 0 employees.
6. Marilyn Beautique Heide Bjørndal (Rådmann Knudsens gate 21) – ENK, 0 employees.
7. Sørensen Safety Line (Herman Smiths gate 7) – ENK, 0 employees.

Most companies are registered as ENK (sole proprietorships), with only two companies registered as AS (limited liability companies). This indicates that many actors in the industry are small and run as sole proprietorships.

All companies in the cosmetics retail industry in Horten are registered in Horten. There are 7 companies and 10 employees registered in the municipality. No activity is registered in other districts or municipalities in Vestfold and Telemark.

Dynamics and bankruptcies

No companies in the cosmetics retail industry in Horten have experienced bankruptcy recently. This indicates a certain level of stability in the industry. However, data on sales and employees shows that the industry has experienced variations, especially in connection with economic challenges. Rituals Cosmetics Norway As has shown strong economic development, while Hoa Beauty Lashes As has experienced negative EBITDA. This shows that the industry has both successful and challenged actors.

Outlook for entrepreneurs

For entrepreneurs considering starting a cosmetics retail store in Horten, data shows a mix of opportunities and challenges. The strong growth in 2023 and the stable situation in 2025 indicate that there is a market for cosmetics and personal care in the region. However, entrepreneurs should be aware of the economic fluctuations that have been present in the industry. Sjøsiden Shopping Center in Horten appears as a potential location choice, given Rituals Cosmetics Norway As' success in the area. This can give an advantage for new actors wanting to establish themselves in a well-known and attractive location.

The cosmetics retail industry in Horten shows potential for growth and development, especially in connection with increasing interest in cosmetics and personal care. With a mix of successful and challenged actors, as well as a stable economic situation, the industry can offer opportunities for new entrepreneurs. However, entrepreneurs should be aware of the variations that have been present in the industry, and consider locations such as Sjøsiden Shopping Center to maximize the probability of success. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to establish themselves in this industry in Horten.