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Cosmetic Retail in Hustadvika: Industry Analysis and Development Trends

Published 30.09.2026

A detailed analysis of sales, businesses, and opportunities for entrepreneurs in Hustadvika municipality for 2025–2026. Data from 2016 to 2025 shows trends, competitiveness, and operating results for the cosmetic retail sector in the municipality. SmartGrunder can help find suita

Brief overview of cosmetic retail in Hustadvika

Cosmetic retail in Hustadvika is a small but stable industry with a single business in the town center. Wellness Norge AS, registered in Eide, is the only known actor in the municipality. The industry has shown variations in sales and operating results over the years, with a peak in 2021 and a decline in 2024. Nevertheless, the number of employees has remained stable since 2022, and there are no registered bankruptcies in the sector. The single business is an AS, a common organizational form in the municipality. Future prospects show both challenges and opportunities, especially regarding market changes and customer skills.

Economic trends and key figures

Economic trends

Cosmetic retail in Hustadvika has shown dynamic development in recent years. Sales increased by 17.9% from 2016 to 2017, reaching a maximum of NOK 15.8 million in 2021. Thereafter, there has been a decline, with a reduction of 16.1% from 2023 to 2024. In 2025, there is a weak increase of 1.9%. The number of employees has been relatively stable, with a decrease from 3 to 2 employees between 2016 and 2017, and then an increase back to 3 employees in 2022 and onwards.

Key figures

YearSales (NOK)EmployeesEBITDA marginOperating result (NOK)
20167.1M35%552K
202115.8M25%552K
202512.8M35%552K

The operating result has been relatively constant, with an average operating result per employee of NOK 4.3 million. The EBITDA margin has remained at 5% throughout the period, showing stable cost management.

Sales over time — cosmetics store — Hustadvika
Sales over time — cosmetics store
Number of companies — cosmetics store — Hustadvika
Number of companies — cosmetics store
Employees over time — cosmetics store — Hustadvika
Employees over time — cosmetics store

Businesses and organizational data

Actors in the industry

Hustadvika has one registered business in the cosmetic retail sector: Wellness Norge AS, with an address at Iver R. Eides veg 34 in Eide. The business was established in 2006 and has been in operation since. It is registered as an AS (limited company) and has 3 employees. There are no bankruptcies registered for this business.

Organizational data

Organizational formNumber of companiesNumber of employeesOperating result (NOK)EBITDA (NOK)
AS13552K679K

Wellness Norge AS is the only business in the industry, and has an average operating result per employee of NOK 4.3 million. The company has a debt of NOK 6.2 million and an equity amount of NOK 6,000.

Distribution of activity in the municipality

Cosmetic retail activity in Hustadvika is concentrated in Eide, where Wellness Norge AS is the only business. Key figures for Eide are as follows:

ParameterValue
Number of companies1
Number of employees3
Operating result (NOK)12.9M
Sales (NOK)12.8M
Wages (NOK)3.4M
EBITDA (NOK)679K
Gross margin40%
Operating margin4%

Eide is therefore the only place in the municipality with activity in the cosmetic retail sector. There are no other districts or areas with registered businesses in this industry.

Companies by place — cosmetics store — Hustadvika
Companies by place — cosmetics store

Operational efficiency and bankruptcies

Cosmetic retail in Hustadvika has been relatively stable over time, with no registered bankruptcies in the industry. Nevertheless, there have been variations in sales and operating results. From 2022 to 2024, sales decreased by 16.1%, which may indicate challenges in the market. The operating result, however, has remained constant, showing that the business has been able to maintain its operations even during the sales decline.

Operating result development

  • 2022–2023: The operating result remained at NOK 552,000, even though sales fell from NOK 15.5M to NOK 15.0M.
  • 2023–2024: Sales fell further to NOK 12.6M, but the operating result remained unchanged.
  • 2024–2025: A weak increase in sales (NOK 12.8M) was recorded, but the operating result remained at NOK 552,000.

Outlook for entrepreneurs and new actors

Outlook for entrepreneurs

For entrepreneurs considering establishing themselves in the cosmetic retail sector in Hustadvika, the data shows an industry with both opportunities and challenges. The only business, Wellness Norge AS, has proven to be operationally efficient even during periods of declining sales. This indicates that there is a stable customer base in the area, which can be an advantage for new actors.

Key points for entrepreneurs

  • Market size: A small but stable market share with one dominant business.
  • Competitiveness: No competitors in the municipality, but a single business that can be a challenge for new actors.
  • Operating result: Stable operating result over time, even with declining sales.
  • Establishment challenges: A small market size may limit potential customers, but also provide opportunities to fill a need in the area.

SmartGrunder can help entrepreneurs find suitable locations in Hustadvika for cosmetic retail activity, based on data and local conditions.

Conclusion

Cosmetic retail in Hustadvika is a small but stable industry with one business that has proven to be operationally efficient over time. Future prospects show both opportunities and challenges, especially regarding market changes and competitiveness. Entrepreneurs should consider both the existing business and potential market needs in the municipality. SmartGrunder can help find suitable locations and strategies for establishing oneself in this industry.