The Cosmetics Retail Industry in Karmøy: Current Status and Future Prospects

The cosmetics retail industry in Karmøy shows a mix of stability and dynamism. In 2026, there are 10 companies registered in the industry, with 19 employees and a total sales volume of 6.4 million NOK. The most notable development occurred in 2025, where sales increased by 104.5% compared to 2024. Geographically, the activity is distributed across three centers: Åkrehamn, Karmsund, and Kopervik, with a clear focus on Åkrehamn as the industry's main hub. In terms of company structure, the AS form dominates, but there are also sole proprietorships (ENK) present. The industry shows both potential and challenges, particularly regarding financial sustainability and market share.

Economic Trends

Sales Development:

Employee Development:

The most significant sales increase occurred in 2025, with an increase of over 100%. Employee development shows a more gradual movement, with a significant decline in 2020 (possibly due to the pandemic) and a strong increase in 2023 and 2026.

Registered Companies in the Industry

In Karmøy, there are 10 registered companies in the cosmetics retail industry. The most important company forms are AS (3 companies) and ENK (7 companies). The most well-known companies include:

1. Smink Og Sveis AS (Åkrehamn) – AS form, founded in 2019, 7 employees.
2. Graabein AS (Åkrehamn) – AS form, founded in 2016, 5 employees.
3. Madame Parfymeri Hellen K Lund (Kopervik) – ENK form, founded in 1995, 4 employees.
4. Rituals Cosmetics Norway AS (Karmsund) – AS form, founded in 2025, 4 employees.

Many of the companies have not reported sales or employees, which may indicate that they are newly established or have low activity. There are also several ENK companies, which are often small and individually run businesses.

Geographic Distribution of Activity

The industry is distributed across three main centers in Karmøy:

1. Åkrehamn (2 companies, 12 employees, 3.6M NOK sales)
2. Karmsund (1 company, 4 employees, 2.4M NOK sales)
3. Kopervik (1 company, 4 employees, 0 NOK sales)

Åkrehamn is the most active area, with two companies and a higher sales volume. Karmsund has a company with higher margins (17070%) compared to Åkrehamn, but fewer employees. Kopervik has a company with zero sales and employees, which may indicate a data error or a newly established business.

Operational Dynamics and Bankruptcy Statistics

Within the industry, there are no registered bankruptcies, indicating relative stability. However, financial data show significant variations:

• Graabein AS (Åkrehamn) has a negative EBITDA of -18.0K NOK, despite sales and operating income of 3.6M NOK.
• Rituals Cosmetics Norway AS (Karmsund) has a high EBITDA margin of 12%, but fewer employees (4) compared to Åkrehamn.
• Madame Parfymeri Hellen K Lund (Kopervik) and Smink Og Sveis AS have no reported financial data, which may indicate a newly established business or lack of reporting.

It is important to note that some companies have extreme figures, such as Graabein AS with a negative operating result, while Rituals Cosmetics Norway AS has higher margins. This may indicate that the industry has both successful and challenged companies.

Future Perspectives

The industry shows potential for growth, especially after the strong increase in 2025. It is possible to assume that this growth can continue, particularly with a focus on developing unique offerings and strengthening market share. There are also opportunities to establish new companies, especially in areas with lower bankruptcy risk and higher margins, such as Karmsund.

For entrepreneurs, it may be interesting to look at existing companies and their financial data. Companies like Rituals Cosmetics Norway AS have higher margins and can be a good example of how to achieve profitability. However, it is important to be aware of the challenges shown in the data, such as the negative EBITDA values of some companies.

SmartGrunder can help entrepreneurs find suitable addresses in Karmøy for this industry, based on data and development trends.

The cosmetics retail industry in Karmøy shows both potential and challenges. With strong growth in 2025 and relative stability in bankruptcy statistics, the industry can be an attractive choice for entrepreneurs. It is important to be aware of the financial challenges shown in the data, especially for companies with low margins or negative EBITDA. However, there are opportunities to develop successful companies, especially in areas like Karmsund, where it is possible to achieve high margins. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to ensure sustainability and growth in the industry.