The Cosmetics Retail Industry in Kinn: Current Status and Future Prospects

The cosmetics retail industry in Kinn has a complex history marked by both growth and decline. In 2018, the industry achieved its highest sales of NOK 1.3 million, but this was followed by a sharp decline of -92.3% in 2020. Although there has been a gradual increase since 2023, the industry remains characterized by uncertainty. Employment trends show a similar pattern, with a significant drop from 7 employees in 2018 to 0 in 2020, followed by a weak recovery to 6 employees in 2026. The industry currently consists of 6 companies, one of which is an AS and five are ENKs. None of the companies are registered as bankrupt, but many have no employees or sales. This indicates an industry in transition, with potential opportunities for new players looking to establish themselves in a market segment that has proven vulnerable to external influences.

Sales Development

Sales for the cosmetics retail industry in Kinn have been volatile. The highest sales were recorded in 2018 at NOK 1.3 million, but this was followed by a sharp decline of -25.7% in 2019 and -92.3% in 2020. In 2023, the industry saw an increase to NOK 368,324, but this is still far below the 2018 level. Sales data show that the industry has been marked by significant variations over time, which may be due to both market conditions and local economic factors.

Employment Trends

Employment trends have been even more dramatic. In 2018, the industry had 7 employees, but this was reduced to 0 employees in 2020. There has been a gradual increase since then, with 6 employees in 2026. The most significant increase was recorded between 2025 and 2026 with +50%. This indicates that the industry has begun to stabilize, although there are still significant variations over time.

Registered Companies

In Kinn, there are 6 companies registered in the cosmetics retail industry. These companies are distributed across the following organizational forms:

The registered companies include:

• Idas Parfymeri AS (Florø, 6 employees)
• Bekka Myrestrand (Måløy, 0 employees)
• Frittstående Hudpleiekonsulent Silje Hagen Thorsen, Mary Kay (Måløy, 0 employees)
• Midtbø Velvære (Florø, 0 employees)
• Nina Aase (Florø, 0 employees)
• Tanya Myhre (Måløy, 0 employees)

All registered companies are registered as not bankrupt, but many have no employees or sales. This indicates that the industry is characterized by small, single-person driven companies with limited scope.

Geographic Distribution

The cosmetics retail industry in Kinn is distributed as follows:

Florø has the highest number of companies (4) and is the only location with employees (6). Måløy has two companies, but no employees or sales. This indicates that Florø is the most important center for the cosmetics retail industry in Kinn, although there is a significant lack of activity in Måløy.

The industry has been marked by significant variations over time, both in sales and number of employees. There have been no registered bankruptcies in the industry, but there was a significant decline in both sales and employees in 2020. This may be due to external factors such as the pandemic or local economic conditions. Although there has been a gradual increase since 2023, the industry is still characterized by uncertainty. There is also a significant difference between companies in terms of scale and activity, with Idas Parfymeri AS being the only company with employees and an organizational form as AS.

Future Perspectives

For entrepreneurs considering establishing themselves in the cosmetics retail industry in Kinn, the data indicate that there are both opportunities and challenges. The industry has proven to be vulnerable to external influences, but there are also signs of a gradual stabilization since 2023. Florø appears to be the most promising location for establishment, with existing companies and a gradual increase in the number of employees. There are also opportunities to develop in a market segment that has proven to be characterized by small, single-person driven companies. Entrepreneurs should, however, be prepared for uncertainty and the need for flexibility in relation to both sales and employees.

The cosmetics retail industry in Kinn has a complex history marked by both growth and decline. Although there has been a gradual increase since 2023, the industry is still characterized by uncertainty. There are opportunities for entrepreneurs who wish to establish themselves in a market segment that has proven to be vulnerable to external influences, but there are also challenges related to both sales and employees. Florø appears to be the most promising location for establishment, with existing companies and a gradual increase in the number of employees. Entrepreneurs should be prepared for uncertainty and the need for flexibility in relation to both sales and employees.