The Cosmetics Retail Industry in Kongsberg: Current Status and Future Prospects

Kongsberg has a relatively small but active cosmetics retail industry with 6 registered companies. The industry has proven to be dynamic, with both rising and falling trends over time. It is particularly noteworthy that one of the largest companies, Kongsberg Parfymeri AS, has been in operation since 2007, while Rituals Cosmetics Norway AS is a newer player established in 2023. At the same time, there are several companies with zero employees, which may indicate registrations without active operations.

The industry has also shown itself to be highly economically uncertain, with extreme variations in EBITDA margins and operating results. For example, Kongsberg Beauty Industry AS has negative EBITDA values, while Rituals Cosmetics Norway AS has a higher EBITDA margin of 12%. This shows that there are both successful and challenged players in the industry.

It is also worth noting that the industry has a high average labor cost per employee (NOK 701.4K), which can be a challenge for new entrants. At the same time, there are high average sales revenue per employee (NOK 450K), which suggests that there may be potential for efficiency and scalability in the industry.

Kongsberg has a cosmetics retail industry with a complex economic development. Over the past few years, sales have shown large variations, with a sharp decline of 53.8% from 2024 to 2025. This is one of the most dramatic declines in the data, and may indicate major market disruptions or changes in consumer behavior.

Employee numbers have shown a more stable development, with an increase from 12 to 21 employees from 2021 to 2023, followed by a decline to 16 employees in 2025. This shows that the industry has been able to develop over time, but also that there have been challenges in recent years.

It is also worth noting that the industry has a high average EBITDA margin of 12%, which suggests that there are players with good economic efficiency. At the same time, there are large variations between companies, with extreme values such as negative EBITDA margins (as with Kongsberg Beauty Industry AS) and high values (as with Rituals Cosmetics Norway AS).

In Kongsberg, there are 6 registered companies in the cosmetics retail industry. The most important companies are:

There are also several companies with zero employees, such as Belen Johansen Produkter Og Handel and Einar Tveito Marketing. This may indicate registrations without active operations, or companies that are in the start-up phase.

It is also worth noting that there are both AS and ENK companies in the industry. The two AS companies (Kongsberg Parfymeri AS and Rituals Cosmetics Norway AS) have a total of 21 employees, while the four ENK companies have 0 employees. This shows that there are both established companies and smaller players in the industry.

All activities in the cosmetics retail industry in Kongsberg are concentrated in the city of Kongsberg itself. There are no activities registered in other city districts or municipalities. It is particularly interesting to note that the two most significant companies (Kongsberg Parfymeri AS and Rituals Cosmetics Norway AS) have their headquarters on Storgata 28 and Storgata 20, which are central addresses in Kongsberg.

It is also worth noting that there are companies with addresses in Diabasgangen 4A and Gudes gate 4D, which are less central addresses. This may indicate that there are both traditional stores and smaller players in the industry.

Kongsberg has a cosmetics retail industry with both successful and challenged companies. There are no registered bankruptcies in the industry, which suggests that there is a certain degree of stability. At the same time, there are large variations in operating results, with extreme values such as negative EBITDA margins (as with Kongsberg Beauty Industry AS) and high values (as with Rituals Cosmetics Norway AS).

It is also worth noting that there are companies with zero employees, which may indicate registrations without active operations. This can be a challenge for new entrants who want to establish themselves in the industry, as it can be difficult to distinguish between active and passive companies.

It is also interesting to note that there are both AS and ENK companies in the industry. The two AS companies have a total of 21 employees, while the four ENK companies have 0 employees. This shows that there are both established companies and smaller players in the industry.

For entrepreneurs considering establishing themselves in the cosmetics retail industry in Kongsberg, it is important to be aware of the large variations in sales and operating results in recent years. The sharp decline of 53.8% from 2024 to 2025 may indicate major market disruptions or changes in consumer behavior, which must be carefully considered.

At the same time, there are opportunities in the industry, especially with the two established companies (Kongsberg Parfymeri AS and Rituals Cosmetics Norway AS) that have proven to be operationally efficient. There are also opportunities to leverage the high average sales revenue per employee (NOK 450K), which suggests that there may be potential for efficiency and scalability.

It is also worth noting that there are both AS and ENK companies in the industry, which can give entrepreneurs the opportunity to choose an organizational form that best suits their business model. At the same time, it is important to be aware of the challenges that can arise with companies having zero employees, which can be an indicator of registrations without active operations.

Kongsberg has a cosmetics retail industry with both opportunities and challenges. The industry has proven to be dynamic, with both rising and falling trends over time. It is particularly interesting to note that there are both successful and challenged companies, which suggests that there are both opportunities and risk factors for new entrants.

For entrepreneurs considering establishing themselves in the industry, it is important to be aware of the recent years with large variations in sales and operating results. At the same time, there are opportunities in the industry, especially with the two established companies that have proven to be operationally efficient.

It is also worth noting that there are both AS and ENK companies in the industry, which can give entrepreneurs the opportunity to choose an organizational form that best suits their business model. At the same time, it is important to be aware of the challenges that can arise with companies having zero employees, which can be an indicator of registrations without active operations.