The Cosmetics Retail Industry in Larvik

Sales Development:

• 2016: NOK 5.1 million
• 2017: NOK 7.9 million (+53.9% vs. 2016)
• 2018: NOK 5.9 million (-25.4% vs. 2017)
• 2019: NOK 1.4 million (-76.3% vs. 2018)
• 2020–2026: 0 NOK

Employees:

• 2016: 10 employees
• 2017: 13 employees (+30.0% vs. 2016)
• 2018: 10 employees (-23.1% vs. 2017)
• 2019: 4 employees (-60.0% vs. 2018)
• 2020–2026: 0 employees

Sales and number of employees have declined sharply after 2019, with a total decline of 100% from 2019 to 2020. This indicates a serious crisis impact in the industry in the municipality.

There are 7 companies in the cosmetics retail industry registered in Larvik. Most are sole proprietorships (ENK), with one exception being a limited liability company (AS) (Beeki As).

List of Companies:

All companies have 0 employees and 0 sales after 2019, indicating a halt in operations or transition to other business forms.

The cosmetics retail business in Larvik is distributed across several districts and small towns within the municipality:

• Guriskogen (Larvik): 1 company (Atelié Kasia Lubrycht)
• Steinsholt: 1 company (Beeki As)
• Stavern: 1 company (Frittstående Hudpleiekonsulent Elin Thune Sandaas)
• Helgeroa: 1 company (Heart Of Gaia Smid)
• Svarstad: 1 company (Linda Horntvedt)
• Larvik: 2 companies (Torget Parfymeri Da and Welo Ice)

The distribution shows that the industry is spread across the municipality, with a focus on both central and peripheral areas.

Bankruptcies and Operational Status:

• No bankruptcies registered in the industry in Larvik.
• All companies are marked as not bankrupt in the data.

Operational Status:

• Although no companies have gone bankrupt, all companies have registered 0 employees and 0 sales after 2019. This may indicate:
• Transition to other business forms
• Operational halt
• Transition to digital or home office solutions

Critical Observation:

• There are no public data on the causes of the decline, but the sharp reduction in sales and employees after 2019 should be analyzed further.

Outlook for Entrepreneurs

Short-term Challenges:

• The industry has been heavily affected by a crisis impact after 2019, with a total decline in sales and employees.
• There are no bankruptcies, but there are no companies in operation either.

Long-term:

• Opportunity for cleanup in the industry after a crisis impact
• Niche market for specialized cosmetics retail stores or skincare consultants
• Digitalization could be a possible path forward, especially with growing e-commerce

Recommendation:

• Entrepreneurs should consider combining traditional sales channels with digital presence
• Increase focus on unique products or services that differentiate from competitors
• SmartGrunder can help find suitable locations in Larvik for this industry.

The cosmetics retail industry in Larvik has been heavily affected by a crisis impact after 2019, with a total decline in both sales and number of employees. Although no bankruptcies have been registered, there are no companies in operation after 2019. This opens opportunities for entrepreneurs who want to establish themselves in the industry, especially if they can adapt to modern consumer needs and combine physical and digital sales channels. SmartGrunder can help find suitable locations and strategies to establish in Larvik.

• 7 companies in the industry, all ENK or DA
• 0 employees and 0 sales after 2019
• Spread across 6 districts in Larvik
• No bankruptcies, but significant decline in activity
• Opportunity for entrepreneurs with innovation and digital presence