The Cosmetics Retail Industry in Levanger: Current Status and Future Prospects

The cosmetics retail industry in Levanger has shown both challenges and growth potential in recent years. In 2026, there are 7 registered companies in the industry, with a total of 22 employees and combined sales of NOK 19.3 million. The key players are Rituals Cosmetics Norway AS and Kicks Norge AS, which together account for a significant portion of the industry's economic activity. The industry experienced a sharp sales decline in 2023, but has since grown by 955.3% from 2023 to 2024. This demonstrates a certain level of resilience, although the development remains uneven.

The industry has experienced a complex economic development in recent years. Sales figures have varied significantly, with an 88.9% decline from 2022 to 2023, followed by a sharp increase of 955.3% in 2024. In 2026, sales are NOK 19.3 million, representing a marginal increase of 1.2% compared to 2025. Employee numbers have also been uneven, increasing from 10 to 22 employees from 2025 to 2026. EBITDA margins are at 4% for AS companies and -2% for City Parfymeri & Hudpleieklinikk AS, showing significant variations in profitability.

In Levanger, there are 7 registered companies in the cosmetics retail industry, distributed across different organizational forms:

The key companies are:

1. Rituals Cosmetics Norway AS (founded 2025, 13 employees, sales of NOK 1.6 million)
2. Kicks Norge AS (founded 2006, 8 employees, sales of NOK 37.3 million)
3. City Parfymeri & Hudpleieklinikk AS (founded 2015, 2 employees, sales of NOK 2.1 million)

There are also several ENKs that have recently been launched but do not yet have employees or sales.

Activity in the industry is primarily concentrated in Levanger city center, with 3 companies and 23 employees. Other companies are registered in neighboring municipalities:

• Heidi Schanke Rødset (Skogn, 0 employees)
• Magic Scoops Pedersen (Åsen, 0 employees)

Although these companies are registered in neighboring municipalities, they are included in Levanger municipality's statistics due to the postal code. No activity is registered in other parts of the municipality.

The industry has been relatively stable in terms of bankruptcy, with no registered bankruptcies among the 7 companies. However, the figures show that some companies have negative EBITDA:

• City Parfymeri & Hudpleieklinikk AS has a negative EBITDA of NOK -44,000
• Emma Hogstad and Heidi Schanke Rødset have no economic data due to recent launch

Sales development has been particularly uneven, with a sharp decline in 2023, but a dramatic increase in 2024. This may indicate that the industry has been affected by external factors such as market changes or crises.

The development shows that the industry has both potential and challenges. The strong growth from 2023 to 2024 (955.3%) indicates that there may be opportunities for new players looking to establish themselves in Levanger. At the same time, the negative EBITDA figures for some companies show that there may be challenges with profitability. For entrepreneurs, it may be interesting to look at the companies that have shown positive development, such as Kicks Norge AS and Rituals Cosmetics Norway AS, which have higher sales and employee numbers. It may also be possible to leverage the recently launched ENKs that have growth potential.

The cosmetics retail industry in Levanger has shown both strengths and weaknesses in recent years. With an increase in the number of companies and employees in 2026, as well as a strong sales growth from 2023 to 2024, the industry shows potential for further development. At the same time, attention must be paid to the uneven economic results and the negative EBITDA figures for some companies. For entrepreneurs, it may be possible to find opportunities in a market segment that has shown resilience, even though there are challenges with profitability. SmartGrunder can help find suitable addresses and locations in Levanger for new business ideas in this industry.