Industry · municipality
Cosmetics Packaging in Lillestrøm: Industry Analysis and Development Trends
A detailed analysis of the cosmetics packaging industry in Lillestrøm, focusing on companies, economy, and opportunities for entrepreneurs and local decision-makers.
Economic Overview
The cosmetics packaging industry in Lillestrøm has shown dynamic development in recent years. The number of sellers and employees has varied, but there is a clear trend toward stabilization after a period of decline. In 2025, there were 101 employees, indicating a moderate increase compared to 2024. Sales experienced a sharp rise in 2018, but fell significantly in 2021 and 2022 before stabilizing again in 2024. EBITDA margins have been high, with an average value of 12%, indicating good operational efficiency.
Table: Sales and employees per year
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 23.1M | 51 |
| 2017 | 41.5M | 73 |
| 2018 | 99.2M | 108 |
| 2019 | 92.3M | 108 |
| 2020 | 80.7M | 104 |
| 2021 | 56.5M | 114 |
| 2022 | 55.2M | 94 |
| 2023 | 38.3M | 99 |
| 2024 | 65.7M | 97 |
| 2025 | 63.1M | 101 |
This shows that the industry has experienced both growth and decline, but there is a clear trend toward stabilization after 2023.
Companies in the Industry
There are a total of 16 companies in the cosmetics packaging industry registered in Lillestrøm. The most well-known companies are Rituals Cosmetics Norway As and Skintonic Skedsmo As. Rituals has branches in both Strømmen and Lillestrøm, with 25 and 11 employees respectively. Skintonic has 4 employees and is located in Skedsmokorset. There are also several smaller companies such as Pink By Utseende.no and Kicks Norge, which have branches in different parts of the municipality.
Table: Organizational form and number of companies
| Organizational form | Number of companies | Number of employees |
|---|---|---|
| AS | 9 | 100 |
| ENK | 4 | 0 |
| NUF | 1 | 0 |
Most companies are registered as AS, indicating that they are larger and more stable companies. There are also some companies registered as ENK and NUF, which have 0 employees, which may indicate that they are newly started or not actively operating.
Business Geography
The cosmetics packaging industry is distributed across three main areas in Lillestrøm: Strømmen, Lillestrøm, and Skedsmokorset. Strømmen has the most companies (3) and employees (52), with a high sales volume of 28.1M NOK. Lillestrøm has 5 companies and 44 employees, with a sales volume of 9.4M NOK. Skedsmokorset has only one company, Skintonic, with 4 employees and a sales volume of 6.2M NOK.
Table: Distribution of companies and employees per area
| Area | Number of companies | Number of employees | Sales (NOK) |
|---|---|---|---|
| Strømmen | 3 | 52 | 28.1M |
| Lillestrøm | 5 | 44 | 9.4M |
| Skedsmokorset | 1 | 4 | 6.2M |
Strømmen clearly leads in the number of companies and employees, indicating that this is the most active area for the cosmetics packaging industry in the municipality.
Business Dynamics
The industry has been relatively stable in terms of bankruptcy statistics. There are no reported bankruptcies in the cosmetics packaging industry in Lillestrøm, indicating that the companies have been able to handle economic challenges. However, there are several companies with 0 employees and 0 sales, which may indicate that they are newly started or not actively operating.
Table: Bankruptcy statistics
| Company | Bankruptcy status |
|---|---|
| Rituals Cosmetics Norway As | Not bankrupt |
| Kicks Norge As | Not bankrupt |
| Mali's Beauty As | Not bankrupt |
| Pink By Utseende.no Oslo As | Not bankrupt |
| Skintonic Skedsmo As | Not bankrupt |
There are no reported bankruptcies, showing that the industry has been able to handle economic challenges. However, there are several companies with 0 employees and 0 sales, which may indicate that they are newly started or not actively operating.
Outlook
The outlook for the cosmetics packaging industry in Lillestrøm appears positive, especially after the upturn recorded in 2024. The high EBITDA margins (12%) and high sales values (up to 99.2M NOK in 2018) indicate that the industry has potential for further growth. Strømmen and Lillestrøm are the most active areas, which can provide good opportunities for new companies wishing to establish themselves in the municipality.
Table: EBITDA margins and sales volume
| Company | EBITDA margin | Sales volume (NOK) |
|---|---|---|
| Rituals Cosmetics Norway As | 12% | 28.1M |
| Skintonic Skedsmo As | 22% | 6.2M |
| Pink By Utseende.no Oslo As | 0% | 0 |
It is possible to see that companies with higher EBITDA margins have higher sales volumes, indicating that they have better operational efficiency. This can be an important factor for new companies wishing to establish themselves in the municipality.
Conclusion
The cosmetics packaging industry in Lillestrøm has shown dynamic development in recent years, with both growth and decline. However, there is a clear trend toward stabilization after 2023, indicating that the industry has potential for further growth. There are several opportunities for new companies wishing to establish themselves in the municipality, especially in Strømmen and Lillestrøm. SmartGrunder can help entrepreneurs find good locations in the municipality for this industry.
Executive Summary
The cosmetics packaging industry in Lillestrøm has shown dynamic development in recent years, with both growth and decline. However, there is a clear trend toward stabilization after 2023, indicating that the industry has potential for further growth. There are several opportunities for new companies wishing to establish themselves in the municipality, especially in Strømmen and Lillestrøm. SmartGrunder can help entrepreneurs find good locations in the municipality for this industry.