Cosmetics Retail in Lørenskog: Current Status and Future Prospects

The cosmetics retail industry in Lørenskog shows a mix of stability and dynamism. With 16 registered companies in the municipality, including four active stores employing a total of 46 people, the industry is represented by both established players like Kicks Norge and new companies founded in 2023 and 2025. The industry's annual revenue experienced a sharp decline in 2023, but grew by 292% in 2024. This demonstrates a certain level of resilience, despite uneven development. SmartGrunder can help entrepreneurs find suitable locations in Lørenskog for cosmetics retail, based on market and infrastructure data.

The industry has experienced variations in both sales and number of employees over time. The annual revenue for cosmetics retail in Lørenskog decreased by 61.2% from 2022 to 2023, but grew by 292.1% in 2024. This is one of the most significant growth periods in the data. The number of employees has shown a more stable development, increasing from 28 in 2022 to 43 in 2026. The most significant increase was recorded from 2022 to 2023, with a rise of 32.1%. This suggests that the industry has been in focus for economic improvements in recent years.

In Lørenskog, there are 16 companies registered in the cosmetics retail industry. The most well-known companies include:

• Kicks Norge As (dept. 722 Metro Senter, Bibliotekgata 30) – AS, founded in 2009, 13 employees, annual revenue 58.2 million NOK.
• Rituals Cosmetics Norway As (dept. Lørenskog Triaden, Gamleveien 88) – AS, founded in 2023, 13 employees, annual revenue 8.8 million NOK.
• Beverly Chua Ramstad (Blåstjerneveien 12, Finstadjordet) – ENK, founded in 2025, 0 employees, no revenue.
• Cecilie A. Løvdal As (Løkenåsringen 16A, Lørenskog) – AS, founded in 2007, 0 employees, annual revenue 4,000 NOK.

Most companies are organized as AS, with four companies collectively employing 46 people. There are also several companies founded in the last two years, such as Florys Parfyme As (2026) and Happy Detox As (2024). Some of the companies have no revenue or employees, which may indicate that they are in the start-up phase or not actively operating.

Cosmetics retail activity in Lørenskog is concentrated in certain areas. According to the data, there is one area registration for the industry in the municipality, with four companies and 46 employees. The most active locations are:

• Bibliotekgata 30 (Kicks Norge As and Rituals Cosmetics Norway As)
• Gamleveien 88 (Kicks Norge As and Rituals Cosmetics Norway As)

Activity is also registered in Finstadjordet and Fjellhamar, but these companies currently have no revenue or employees. This may indicate that they are in the start-up phase or not actively operating. There is no data on activity in other parts of the municipality.

The industry has been relatively stable in terms of bankruptcy and economic challenges. There are no registered bankruptcies among the 16 companies in Lørenskog. However, the data show that some companies have negative or zero economic results. For example, Kavalli As (Ringveien 22, Fjellhamar) has a negative operating result of 3,000 NOK and a negative EBITDA of 3,000 NOK. This may indicate that the company is facing economic challenges, even though no bankruptcy has been registered. There are also several companies with no revenue or employees, which may indicate that they are not actively operating.

The development of the cosmetics retail industry in Lørenskog shows both opportunities and challenges for entrepreneurs. The strong growth in 2024 (292%) indicates that there is potential for growth, especially after a period of decline. This may be due to increased ownership, improved marketing, or changes in consumer preferences. At the same time, it is important to note that the industry is relatively small, with only four active companies and 46 employees. This may provide opportunities for new players, but also competitive pressure from established companies like Kicks Norge and Rituals Cosmetics. Entrepreneurs should also be aware of the economic challenges shown in the data, such as Kavalli's negative operating result.

The cosmetics retail industry in Lørenskog shows a mix of stability and dynamism. With growth in 2024 and a relatively small number of players, there are opportunities for new companies wishing to establish themselves in the municipality. At the same time, it is important to be aware of the economic challenges shown in the data, as well as the competition from established players. Entrepreneurs should also carefully consider location choices, as activity is concentrated in certain areas. SmartGrunder can help find suitable locations and further analyze the market.