The Cosmetics Retail Industry in Moss: Current Status and Future Outlook

The cosmetics retail industry in Moss is a mix of established and newer companies with varying levels of activity. There are 16 registered companies in the sector, but only 5 of these report active operating profits and employees. The most prominent companies are Rituals Cosmetics Norway As and Kicks Norge As, which operate in Mosseporten Senter. The sector has been marked by significant variations in sales and employees over time, with an increase in 2020 and 2021, but a decline in 2024 followed by a partial recovery in 2025. There are no reported bankruptcies, but several companies have zero sales or operating profits, which may indicate operational challenges.

Sales and Employee Development

Sales have been highly variable, with a significant increase of 217.2% from 2019 to 2020, likely influenced by the pandemic. There has been a decline of 18.5% from 2023 to 2024, but a recovery of 20.6% in 2025. The number of employees has been more stable, with an increase of 25.8% from 2025 to 2026.

Registered Companies in the Sector

1. Rituals Cosmetics Norway As Avd Mosseporten (Patterødveien 2, Moss) – AS, 12 employees, operating profit 923.8K NOK, EBITDA 1.5M NOK.
2. Vita Mosseporten Senter Avd 1260 (Patterødveien 2, Moss) – AS, 10 employees, but no operating profit.
3. Kicks Norge As Avd 642 Kicks Mosseporten Senter (Patterødveien 2, Moss) – AS, 8 employees, no operating profit.
4. Kicks Norge As Avd 749 Rygge Storsenter (Carlbergveien 2, Moss) – AS, 7 employees, operating profit 56.2K NOK.
5. Cosmediderm As (Dronningens gate 17, Moss) – AS, 0 employees, operating profit -498.0K NOK.

Most companies are AS entities, but there are also ENKs and ANSs. Rituals Cosmetics and Kicks Norge are the most actively operating companies, while several have zero sales or operating profit.

Distribution of Activity in the Municipality

Most companies are concentrated in Mosseporten Senter and Rygge Storsenter. These areas have the highest activity, with more employees and higher sales. Other companies are spread across various addresses in Moss, but have no operating profit.

Operational Efficiency and Bankruptcy Statistics

There are no reported bankruptcies in the sector in Moss. However, several companies have no operating profit or sales, which may indicate operational challenges. For example, Vita Mosseporten Senter Avd 1260 and Kicks Norge As Avd 642 Kicks Mosseporten Senter have no operating profit despite having employees. This may indicate inefficient operations or lack of customer acquisition.

Future Outlook for Entrepreneurs

The sector shows signs of stabilization after a decline in 2024, with a 20.6% increase in 2025. There are opportunities to establish oneself in Mosseporten Senter and Rygge Storsenter, which have high activity and more employees. Establishing in these areas can benefit from existing customer bases and infrastructure. However, entrepreneurs should be aware of operational challenges, as indicated by companies with zero sales or negative operating profits. It may be beneficial to analyze competitors and their operational models before establishing.

The cosmetics retail industry in Moss has both opportunities and challenges. With stabilization in sales and employees after 2024, as well as established companies in key locations, it can be an attractive industry for entrepreneurs. However, it is important to be aware of operational challenges and carefully analyze competitors. SmartGrunder can help find suitable addresses and develop strategies to ensure success in this industry.