The Cosmetics Retail Industry in Sandnes: Current Status and Future Prospects

The cosmetics retail industry in Sandnes shows a mix of stability and growth over the past few years. With 16 registered businesses in the municipality, including well-known names such as Rituals Cosmetics and Estee Lauder, the sector is well represented. There are 97 employees registered in 2026, indicating an increase after a period of decline in earlier years. The industry has also demonstrated resilience, with high EBITDA margins of up to 15% and an average sales growth of 12.6% from 2024 to 2025. SmartGrunder can help entrepreneurs find suitable locations in Sandnes for new cosmetics stores, based on data about market dynamics and potential.

The industry has experienced significant growth in sales and employees over time. From 2016 to 2025, sales have increased by 317%, from NOK 26.8 million to NOK 110.4 million. There is a clear increase in 2024 and 2025, with annual growth rates of 58.8% and 12.6%, respectively. Employees have been more variable, with a decline from 94 in 2018 to 60 in 2024, followed by an increase to 95 in 2026. This shows growth in the number of employees after a period of decline, which may be due to an increase in the number of businesses and/or increased activity from existing companies.

In Sandnes, there are 16 businesses registered in the cosmetics retail industry, with a mix of organizational forms. The most common forms are AS (10 companies) and NUF (1 company). The key businesses include:

• Rituals Cosmetics Norway As (Gamle Stokkavei 1, Sandnes): 19 employees, sales of NOK 17.6 million, EBITDA of NOK 2.2 million.
• Koch As Parfymelle Koch (Gamle Stokkavei 1, Sandnes): 10 employees, sales of NOK 32.2 million, EBITDA of NOK 1.8 million.
• Estee Lauder Cosmetics Avd Sandnes (Gamle Stokkavei 1, Sandnes): 6 employees, sales of NOK 21.7 million, EBITDA of NOK 4.0 million.
• L'occitane Norge As (Langgata 40, Sandnes): 3 employees, sales of NOK 3.1 million, EBITDA of NOK 181,200.

Most companies are AS entities, indicating that they are larger and more established businesses. The NUF form (Estee Lauder) is less common but shows a different organizational structure.

All businesses in the cosmetics retail industry in Sandnes are located within the municipality, with a clear concentration in areas such as Gamle Stokkavei and Gravarsveien. There are 11 businesses registered in Sandnes, with a total of 97 employees and an operational income of NOK 91.3 million. This shows that Sandnes is an important central hub for cosmetics stores in Rogaland, with a clear concentration of businesses in central areas.

The industry has been stable in terms of bankruptcy, with no registered bankruptcies among the 16 businesses in Sandnes. This shows a high degree of resilience and stability in the sector. However, there has been some variation in the financial health of the businesses, with some companies experiencing a decline in sales and income. For example, Kicks Norge As and Momemu As have reported zero sales and income, which may indicate that they are in an early stage or have experienced challenges. There are also several new businesses registered in 2024 and 2025, showing growth in the sector.

The cosmetics retail industry in Sandnes shows clear signs of growth and potential for future development. With a high EBITDA margin of up to 15% and a stable increase in sales and employees, the sector is attractive for new entrepreneurs. The high average sales growth of 12.6% from 2024 to 2025 shows that there is a growing market for cosmetics stores in the municipality. This may be due to increasing population numbers, growing consumer interest, and a good infrastructure in Sandnes. Entrepreneurs should also be aware of the existing businesses and their market share, as well as opportunities to establish themselves in areas with high competition.

The cosmetics retail industry in Sandnes is an important part of the municipality's economy, with a mix of stable and growing businesses. With a high EBITDA margin and growth in sales and employees over time, the sector shows potential for further development. Entrepreneurs should consider the opportunities in Sandnes, with a focus on finding suitable locations and utilizing the existing infrastructure. SmartGrunder can help identify potential addresses and market areas in Sandnes that are well positioned for new cosmetics stores.