Industry · municipality
The Cosmetics Retail Industry in Steinkjer: Current Situation and Future Opportunities
Analysis of Companies, Economic Data, and Opportunities for Entrepreneurs and Local Decision-Makers in Steinkjer, Trøndelag, Norway
Executive Summary
The cosmetics retail industry in Steinkjer has shown both challenges and upswings over the past few years. In 2025, 9 employees were registered, a significant increase compared to 0 employees in 2023. At the same time, sales have increased from 0 in 2021 to 10.4 million NOK in 2025. The only operating company, Rituals Cosmetics Norway As, has demonstrated resilience with an EBITDA margin of 12% and a high gross profit of 3939%. However, the industry has been marked by large fluctuations, with a sales decline of 82% from 2019 to 2020. This shows that the industry is sensitive to external factors but has proven to be resilient during periods of economic pressure.
Economic Overview
Sales Development
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 22.5M | - |
| 2017 | 17.7M | -21.2% |
| 2018 | 11.8M | -33.7% |
| 2019 | 9.8M | -16.6% |
| 2020 | 1.8M | -82.0% |
| 2021 | 0 | -100.0% |
| 2022 | 0 | - |
| 2023 | 0 | - |
| 2024 | 5.2M | +99.5% |
| 2025 | 10.4M | +99.5% |
Employee Numbers
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 17 | - |
| 2017 | 23 | +35.3% |
| 2018 | 19 | -17.4% |
| 2019 | 12 | -36.8% |
| 2020 | 2 | -83.3% |
| 2021 | 1 | -50.0% |
| 2022 | 0 | -100.0% |
| 2023 | 0 | - |
| 2024 | 5 | +80.0% |
| 2025 | 9 | +11.1% |
| 2026 | 10 | +11.1% |
The sales and employee numbers show a highly volatile development, with a sharp decline from 2019 to 2020, followed by a significant upswing from 2024 to 2025. This may be due to both external factors such as the pandemic and internal changes in the industry.
Companies in the Industry
Registered Companies
- Rituals Cosmetics Norway As Avd Amfi Steinkjer
- Address: Sjøfartsgata 2, Steinkjer
- Legal Form: AS
- Founded: April 29, 2024
- Number of Employees: 12
- Sales: 10.4 million NOK (2025)
- EBITDA: 1.3 million NOK
- Gross Profit: 410.7 million NOK
- EBITDA Margin: 12%
- Sissel Rygg
- Address: Sersjantvegen 31, Steinkjer
- Legal Form: ENK
- Founded: August 8, 1995
- Number of Employees: 0
- Sales: 0 NOK
- EBITDA: 0 NOK
Legal Form
- AS (Limited Company): 1 company, 12 employees, 10.4 million NOK in sales
- ENK (Sole Proprietorship): 1 company, 0 employees, 0 NOK in sales
Rituals Cosmetics Norway As is the only operating company in the industry, with a clear dominance in both sales and employees. Sissel Rygg has not been active in recent years, with 0 employees and 0 NOK in sales.
Business Geography
Distribution by City/Location
| Location | Number of Companies | Number of Employees | Sales (NOK) |
|---|---|---|---|
| Steinkjer | 2 | 12 | 10.4M |
All companies in the industry are registered in Steinkjer. There are no underlying cities or locations with special activity in the industry. Rituals Cosmetics Norway As is located in Steinkjer, while Sissel Rygg also has its address in the same city.
Business Dynamics
Bankruptcies and Dynamics
- Bankruptcies: None of the registered companies in the industry are registered as bankrupt. Rituals Cosmetics Norway As and Sissel Rygg are both not bankrupt.
- Dynamics: The industry has been marked by large fluctuations, with a sharp decline in employees and sales from 2019 to 2020. This may be due to external factors such as the pandemic. However, from 2024 there has been a significant upswing, with an increase in both employees and sales. This shows that the industry has proven to be resilient and able to adapt to changing conditions.
Outlook
Future Outlook
- Upward Trend: Sales and number of employees have shown a clear increase from 2024 to 2025, with a sales increase of 99.5% and an 80% increase in the number of employees. This indicates that the industry is on its way to stabilization and potential upswing.
- High Margins: Rituals Cosmetics Norway As has an EBITDA margin of 12% and a gross profit of 3939%, showing that the industry can be attractive for investors and entrepreneurs.
- Opportunities for New Players: With a relatively small market share and an upward trend, there may be opportunities for new players in the industry. SmartGrunder can help entrepreneurs find suitable locations in Steinkjer for a cosmetics store, based on data and local conditions.
Conclusion
The cosmetics retail industry in Steinkjer has shown both challenges and opportunities over the past few years. With a significant increase in sales and number of employees from 2024 to 2025, as well as high margins, the industry shows potential for further growth. This can be an attractive sector for entrepreneurs seeking to establish themselves in Steinkjer. SmartGrunder can help identify optimal locations and business models based on local data and market trends.