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Industry · municipality

The Cosmetics Retail Industry in Time

Published 27.09.2026

An analysis of companies, statistics, and opportunities for entrepreneurs and local decision-makers in Time Municipality, Rogaland.

Brief Overview of the Cosmetics Retail Industry in Time

The cosmetics retail industry in Time shows clear growth and stabilization after a period of fluctuations. In 2025, there are 8 companies in the industry, with 24 employees and annual revenues of 12.7 million NOK. The most active part of the municipality is Bryne, which hosts 3 of the 8 companies and 28 employees. An important development is the increase in sales from 4.2 million NOK in 2022 to 12.7 million NOK in 2025, a rise of 153%. This indicates strong market development in the municipality, especially after 2022.

Economic Overview of the Industry

Sales and employees in the cosmetics retail industry in Time have shown a dynamic development in recent years. From 2016 to 2025, sales increased from 3.1 million NOK to 12.7 million NOK, with an average annual growth of 14.5%. Employees increased from 11 in 2016 to 24 in 2025, a growth of 118%. The most significant increase occurred between 2022 and 2023, where sales increased by 111% and the number of employees increased by 57%. This development is particularly evident in Bryne, where Rituals Cosmetics Norway AS has been a key driver.

Sales over time — cosmetics store — Time
Sales over time — cosmetics store
Number of companies — cosmetics store — Time
Number of companies — cosmetics store
Employees over time — cosmetics store — Time
Employees over time — cosmetics store

Companies in the Cosmetics Retail Industry

In Time, there are 8 companies in the cosmetics retail industry, distributed across different organizational forms:

Organizational FormNumber of CompaniesNumber of Employees
AS328
ENK20

The key companies include:

  1. Rituals Cosmetics Norway AS (Bryne) – 11 employees, 12.0 million NOK operating income, 1.5 million NOK EBITDA
  2. Vita 1569 Bryne (Bryne) – 10 employees, 0 in operating income
  3. Fredrik & Louisa AS (Bryne) – 7 employees, 0 in operating income
  4. Birgitte & Ingve AS (Kvernaland) – 0 employees, -29,000 NOK EBITDA
  5. Breathly AS (Bryne) – 0 employees, 0 in operating income
  6. Elisabeth Fosse (Undheim) – 0 employees, 0 in operating income
  7. Qeen Vikran (Bryne) – 0 employees, 0 in operating income
  8. Tyb AS (Bryne) – 0 employees, 0 in operating income

Most companies are AS entities, but there are also two sole proprietorships (ENK). Rituals Cosmetics Norway AS is the most active company with high financial results.

Business Geography

Cosmetics retail activity in Time is strongest in Bryne, which hosts 3 of the 8 companies and 28 of the 24 employees in the industry. Other locations with activity include:

  • Kvernaland: 1 company (Birgitte & Ingve AS)
  • Undheim: 1 company (Elisabeth Fosse)

Bryne is therefore the central business area for the industry in the municipality. This is likely due to higher population density and existing retail activity in the area.

Companies by place — cosmetics store — Time
Companies by place — cosmetics store

Business Dynamics and Bankruptcy Situation

The industry has been relatively stable regarding bankruptcy and financial challenges. None of the 8 companies are registered as bankrupt, and most have positive operating income. However, some companies face financial challenges:

  • Birgitte & Ingve AS has a negative EBITDA of -29,000 NOK
  • Vita 1569 Bryne and Fredrik & Louisa AS have 0 in operating income
  • Breathly AS, Elisabeth Fosse, Qeen Vikran, and Tyb AS have 0 in operating income and no employees

This indicates that some companies are in the start-up phase or have experienced challenges in establishing themselves. However, there are no bankruptcy registrations, which shows a relatively stable industry.

Outlook for the Industry

Data suggests that the cosmetics retail industry in Time has good potential for further growth. In recent years, sales have increased by 153% from 2022 to 2025, and the number of employees has increased by 118%. The strongest growth has occurred in Bryne, where Rituals Cosmetics Norway AS has been a key driver. This may indicate increasing demand for cosmetics in the municipality, especially in Bryne.

For entrepreneurs, this can be a good opportunity, especially in Bryne where some infrastructure is already established. However, entrepreneurs should be aware of financial challenges faced by some companies, such as Birgitte & Ingve AS. It may be profitable to explore collaborations or locations in Bryne, where some activity is already established.

Conclusion

The cosmetics retail industry in Time shows clear growth and stabilization after a period of fluctuations. With a sales increase of 153% from 2022 to 2025 and an increase in the number of employees of 118%, the industry is in a positive development. Bryne is still the central business area, and Rituals Cosmetics Norway AS is a key driver. For entrepreneurs, this can be a good opportunity, especially in Bryne where some infrastructure is already established. SmartGrunder can help entrepreneurs explore potential locations in the municipality for this industry.