Cosmetics Retail in Tønsberg: Industry Analysis and Development Trends

The cosmetics retail industry in Tønsberg shows a mix of stability and variation. In 2025, there are 16 companies registered in the sector, out of 22 total in the municipality. The most active businesses are located in the Tønsberg city center, with a combination of established specialty stores and specialized skincare clinics. A significant sales increase (82.7%) was recorded in 2024, but this was followed by a decline of 6.0% in 2025. Economic indicators show that the sector has a high average gross profit (1966%), but the operating margin stands at 2%, indicating high operating costs.

Sales for cosmetics retail businesses in Tønsberg have shown dynamic development in recent years. From NOK 17.7 million in 2016, sales have increased to NOK 38.5 million in 2024, before declining to NOK 36.2 million in 2025. Employees have varied between 25 and 35 people, with a 6.1% increase from 2023 to 2024. The most significant sales increase (82.7%) in 2024 is likely due to a combination of increased e-commerce activity and expanded offerings from large specialty stores such as Rituals Cosmetics.

In Tønsberg, there are 16 companies registered in the cosmetics retail sector, with the following organizational forms:

The most well-known companies include:

• Rituals Cosmetics Norway As (13 employees, NOK 12.8 million in sales)
• Dui Clinique As (6 employees, NOK 5.5 million in sales)
• Clinic Ethic As (2 employees, NOK 2.8 million in sales)

Note that several of the ENK-organized companies have no activity in economic reports, which may indicate newly established or inactive operations.

The distribution of cosmetics retail businesses in Tønsberg shows clear geographical patterns:

Tønsberg city center dominates with four businesses and 29 employees, while Tolvsrød has one active store with one employee. Sales and EBITDA are significantly higher in Tønsberg, but Tolvsrød has a higher EBITDA margin (27% compared to 5% in Tønsberg).

Bankruptcy statistics show that none of the registered cosmetics retail businesses in Tønsberg have gone bankrupt. This is a positive indicator for the sector's stability. However, data from Dui Clinique As shows that some businesses have negative EBITDA (–NOK 554.0K in 2025), which may indicate increased operating costs or lower sales. It is important to note that several of the ENK-organized companies have no economic data, which may indicate uncertainty in operations or newly established businesses.

Outlooks for new entrepreneurs in the cosmetics retail sector in Tønsberg show both opportunities and challenges. The strong sales increase (82.7%) in 2024 indicates increased demand for cosmetics and skincare, especially in the Tønsberg city center. However, data from 2025 shows that the sector has some volatility, with a 6.0% sales decline. Entrepreneurs should consider focusing on differentiation through specialized services or digital presence. SmartGrunder can help analyze potential locations in the municipality to maximize market share and operational efficiency.

The cosmetics retail industry in Tønsberg shows a mix of stability and variation. With a high average gross profit (1966%) and a growing e-commerce sector, there are opportunities for new entrepreneurs looking to establish themselves in the municipality. However, attention should be paid to operating costs and bankruptcy risk, even though no businesses have gone bankrupt. A strategic approach with a focus on specialization and digital presence can provide advantages in this competitive sector.