The Cosmetics Retail Industry in Ullensaker: Current Status and Future Outlook

The cosmetics retail industry in Ullensaker features a mix of established and new players, with clear hubs in Jessheim. In total, 13 companies are registered in the municipality, with two of the most actively operating being Rituals Cosmetics Norway As and Kicks Norge As. The industry has been marked by variations in revenue and number of employees over time, with a significant decline in 2023 followed by an increase again in 2024. Geographically, Jessheim is the dominant area, while Kløfta has a smaller presence with fewer companies and no revenue. The industry shows signs of stabilization, but with challenges related to vulnerability in certain years.

Over time, the cosmetics retail industry in Ullensaker has shown variations in revenue and number of employees. According to data from 2016 to 2025, the number of employees has varied between 27 and 45, with an increase of 34.4% from 2021 to 2022. Revenue has been more volatile, with a decline of 60% from 2022 to 2023 before a strong increase of 148.9% in 2024. The latest annual report (2025) shows stable revenue of approximately 41.4 million NOK. This indicates that the industry has been marked by fluctuations, but shows signs of maintaining activity after a sharp decline in 2023.

In Ullensaker, 13 companies are registered in the cosmetics retail industry. The most actively operating companies are:

• Rituals Cosmetics Norway As Avd Jessheim (15 employees, revenue 16.8 million NOK)
• Kicks Norge As Avd 719 Jessheim (10 employees, revenue 62.7 million NOK)

Other companies have lower activity or are newly established, such as Nathalie Parfymeri As (7 employees, no revenue) and Annini Company (0 employees, no revenue). The organizational forms are primarily AS (3 companies) and ENK (10 companies). There are no registered bankruptcies in the industry, but several companies have no revenue or employees.

The industry is heavily concentrated in Jessheim, where 10 companies are registered with a total of 32 employees and revenue of 79.5 million NOK. Kløfta has two companies, but no revenue or employees. This shows that Jessheim is the main hub for the cosmetics retail industry in the municipality, with a clear economic presence compared to Kløfta. It may be an advantage for new players to focus on Jessheim to leverage existing infrastructure and customer bases.

The industry has been marked by variations in activity, but there are no registered bankruptcies. The most active companies have shown stable or positive development, while some newly established companies have no revenue. There is a significant decline in revenue from 2022 to 2023, but a strong increase in 2024. This indicates that the industry has been vulnerable to external factors, but shows the ability to adapt and grow again. There are no signs of systematic decline in the number of companies, even though some have low activity.

The cosmetics retail industry in Ullensaker shows signs of stabilization after a sharp decline in 2023. With revenue of 41.4 million NOK in 2025 and a stable number of employees (approximately 35-40), the industry can be an attractive sector for new players, especially in Jessheim. However, it is important to be aware of vulnerability in certain years and the need to ensure stable customer bases and efficient operations. SmartGrunder can help entrepreneurs explore potential addresses in the municipality for this industry, with a focus on areas with high activity and good infrastructure.

The cosmetics retail industry in Ullensaker features a mix of established and new companies, with clear hubs in Jessheim. Although the industry has been marked by variations in revenue and number of employees, it shows signs of stabilization after a sharp decline in 2023. Jessheim is the main hub, and it may be an advantage for new players to focus on this area. With stable revenue and number of employees in 2025, the industry can be an attractive sector for entrepreneurs seeking to establish themselves in the municipality.