Toy Stores in Ålesund

Toy stores in Ålesund constitute a small but variable industry with 19 registered companies in the municipality. In 2026, there are 55 employees in the sector, representing a decline of 3.5% compared to 2025. Sales increased by 5.1% to NOK 24.0 million in 2025, but the development has been uneven with large fluctuations over the years. The most stable period was from 2021 to 2022, while 2018-2019 marked a sharp decline of over 64% in sales. The industry has a high degree of variation in company size and financial health, with some companies reporting positive results and others operating with zero sales.

Sales and employee development:

Sales have been marked by large fluctuations, with a sharp decline of 64.3% from 2017 to 2018, but a gradual increase since 2021. Employee numbers have also been uneven, with a decline of 28.8% from 2018 to 2019, but an increase of 35.9% from 2022 to 2023. In 2026, there are 55 employees, which is a decline of 3.5% from 2025.

Ålesund has 19 registered companies in the toy store sector, with the following organizational forms:

• AS (Anonym Aksjeselskap): 5 companies, 55 employees, total sales of NOK 24.1M in 2026.
• ENK (Enkeltmannsforetak): 6 companies, no employees.
• ANS (Anonym Samenskapsforetak): 1 company, no employees.

Key companies:

1. Extra Leker Butikker As Avd Ålesund (Langelandsvegen 25): 19 employees, founded in 2015, operates with zero sales in 2026.
2. Sansa Invest As (Grimmergata 1): 11 employees, founded in 2009, reports sales of NOK 6.6M in 2026.
3. Farmor Ingvarda As (Parkgata 2): 7 employees, founded in 2007, reports sales of NOK 10.5M in 2026.
4. Ringo Moa (Langelandsvegen 51): 7 employees, founded in 1988, reports sales of NOK 7.0M in 2026.

Many companies have no sales or employees, which suggests that some of the registered companies are inactive or newly established.

Distribution of activity in the municipality:

Most companies are located in Ålesund city center, with scattered companies in the periphery. There are no significant differences in sales or employees between the areas, but there is a clear concentration of activity in the central part of the municipality.

Bankruptcies and financial health:

• Bankruptcies: None of the registered companies are registered as bankrupt in 2026. However, there are several companies reporting zero sales and zero employees, which may indicate inactivity or recent establishment.

Financial indicators:

• Average gross profit margin: 48% (for AS companies).
• EBITDA margin: 1% (for AS companies).
• Average EBITDA per employee: NOK 15.6K (for AS companies).

The most profitable companies are Farmor Ingvarda As and Sansa Invest As, which report positive results, while companies such as Extra Leker Butikker As Avd Ålesund and Ringo Moa have zero sales in 2026.

Outlook for Entrepreneurs

For entrepreneurs considering starting a toy store in Ålesund, it is important to be aware of the uneven development in the sector. Although there has been a gradual increase in sales and employees since 2021, the industry has been marked by large fluctuations over the years. It is possible to find locations in the municipality with potential customers, but competition can be strong in the city center. Entrepreneurs should consider focusing on differentiation, quality, and local connections to create a unique value. SmartGrunder can help find suitable locations and develop a strategy that adapts to local market dynamics.

Contrast between industries:

• Public administration and defense has 21 companies in Ålesund, which is more than the toy store sector. Sales in this sector have been more stable, with an increase from NOK 26.0M in 2021 to NOK 41.2M in 2025. Employee numbers have also been more stable, with an increase from 45 in 2022 to 71 in 2025.

Peer companies:

Public administration and defense has a more stable economic development compared to the toy store sector, but the toy store sector has a higher average gross profit margin (48% vs. not stated for the public sector).

The toy store sector in Ålesund is small but has potential for growth. Although there have been large fluctuations in sales and employees over the years, there has been a gradual increase since 2021. Entrepreneurs should be aware of the competition in the city center and focus on differentiation and local connections. It is possible to find locations in the municipality with potential customers, and SmartGrunder can help find suitable locations and develop a strategy that adapts to local market dynamics.