The Toy Shop Industry in Asker: Current Status and Outlook

The toy shop industry in Asker municipality has a complex history marked by both growth and decline over the past years. In 2025, the municipality registered 9 companies within the industry, but both sales and the number of employees have been characterized by significant variations. One of the most notable trends is a sharp decline in sales of over 98% from 2024 to 2025, indicating major challenges for industry actors. At the same time, the number of employees in the industry has varied between 19 and 60 over the years, with a peak in 2017 and a decline to 19 employees in 2026. This shows a dynamic industry with both growth periods and crises.

Sales and employees in the toy shop industry in Asker have been marked by significant fluctuations over the years. Sales reached a maximum of NOK 17.4 million in 2017, but fell to NOK 107,848 in 2025 – a decline of over 98%. The number of employees followed a similar pattern, with a peak of 60 employees in 2017 and a decline to 19 employees in 2026. The most significant sales declines occurred between 2022 and 2023 (44.9%) and between 2024 and 2025 (98.5%). For employees, the most significant drop was between 2018 and 2019 (46.2%).

The following companies are registered in Asker municipality within the toy shop industry:

Momyr Holding As and Skips Og Båtutstyr As are the only companies with reported financial figures. Momyr has a negative EBITDA of NOK -188,000, while Skips Og Båtutstyr As has a positive EBITDA of NOK 191,000. The organizational forms AS and ENK dominate, with 3 AS companies and 2 ENK companies among the reported companies.

The distribution of toy shop companies in Asker municipality is spread across several neighborhoods:

1. Nesbru: 1 company (Jm Leker As) with 9 employees
2. Slemmestad: 1 company (Partyland Rortunet) with 6 employees
3. Sætre: 1 company (Sjøstjerna) with 5 employees

The other companies are registered in Vettre, Klokkarstua, and Billingstad. There are no reported sales figures for companies in Nesbru, Slemmestad, and Sætre. This suggests that these areas have potential for development but lack current data on economic activity.

The industry has been marked by significant variations in financial results. Momyr Holding As had a negative EBITDA of NOK -188,000 in 2025, while Skips Og Båtutstyr As had a positive EBITDA of NOK 191,000. There have been no reported bankruptcies in the industry, but there are several companies with negative results. This shows that the industry has both successful and challenged actors. There are no bankruptcy-reported companies in the industry, indicating that companies have managed to handle financial challenges without going bankrupt.

For entrepreneurs considering starting a toy shop in Asker municipality, the data show an industry with both opportunities and challenges. The sharp decline in sales of over 98% from 2024 to 2025 indicates that market conditions can be unstable. At the same time, several new companies were registered in 2026, suggesting interest in operating in the industry. Entrepreneurs should consider focusing on differentiation, digital presence, and targeting specific customer segments. SmartGrunder can help find suitable locations in Asker municipality with potential for toy shop activity.

The toy shop industry in Asker municipality has a complex history marked by both growth and decline. Although sales and the number of employees have been characterized by significant variations, there is still activity in the industry. The past few years have shown that market conditions can be unstable, but new companies were also registered in 2026. Entrepreneurs should consider focusing on differentiation and targeting specific customer segments. SmartGrunder can help find suitable locations in Asker municipality with potential for toy shop activity.