Industry · municipality
The Toy Shop Industry in Askøy: Current Status and Outlook
Analysis of companies, economic data, and development trends in Askøy for the toy shop industry (2016–2025). Generated for toy shop in Askøy (Vestland).
Brief Overview of the Toy Shop Industry in Askøy
Industry Overview
The toy shop industry in Askøy is a small but active sector with two registered companies. One, Nortoy As, is an established company with 30 employees and generated 24.5 million NOK in sales in 2025. The other, Nostalgianatic As, is a newer company (founded in 2020) that currently has no employees or revenue. This shows a mix of established and emerging companies in the industry.
Key Figures
- Total number of companies: 2
- Total number of employees: 30 (only Nortoy As)
- Largest city for activity: Kleppestø
- Annual revenue for Nortoy As: 24.5 million NOK (2025)
- EBITDA margin: 5% (Nortoy As)
- Wage costs: 5.3 million NOK (Nortoy As)
Economic Data for the Toy Shop Industry
Sales Development
Sales for toy shop companies in Askøy have grown from 14.3 million NOK in 2016 to 24.1 million NOK in 2025, with some fluctuations:
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 14.3M | - |
| 2017 | 15.6M | +9.0% |
| 2018 | 16.1M | +3.4% |
| 2019 | 19.7M | +22.5% |
| 2020 | 23.4M | +18.6% |
| 2021 | 25.5M | +8.8% |
| 2022 | 25.6M | +0.4% |
| 2023 | 21.7M | -15.3% |
| 2024 | 22.6M | +4.3% |
| 2025 | 24.1M | +6.8% |
Employee Numbers
The number of employees has varied more, with a peak of 37 in 2024 and a decline to 28 in 2026:
| Year | Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 25 | - |
| 2017 | 27 | +8.0% |
| 2018 | 29 | +7.4% |
| 2019 | 25 | -13.8% |
| 2020 | 22 | -12.0% |
| 2021 | 29 | +31.8% |
| 2022 | 26 | -10.3% |
| 2023 | 32 | +23.1% |
| 2024 | 37 | +15.6% |
| 2025 | 33 | -10.8% |
| 2026 | 28 | -15.2% |
Companies in the Toy Shop Industry
Registered Companies
Two companies are registered in the toy shop industry in Askøy:
- Nortoy As (Gamle Kleppestøvegen 2, Kleppestø)
- Organizational form: AS
- Founded: September 5, 1998
- Employees: 30
- Sales: 24.5 million NOK (2025)
- EBITDA: 1.5 million NOK (2025)
- Total equity: 6.2 million NOK
- Nostalgianatic As (Holmedalshammaren 39, Kleppestø)
- Organizational form: AS
- Founded: June 26, 2020
- Employees: 0
- Sales: 0 NOK (2025)
- EBITDA: 0 NOK (2025)
Organizational Forms
- AS: 1 company (Nortoy As)
- Number of employees in AS companies: 30
Geographic Distribution of Activity
Distribution of Activity
All registered companies in the toy shop industry in Askøy are located in Kleppestø:
| City/Location | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Kleppestø | 2 | 30 | 24.5M | 1.5M |
Key Figures for Kleppestø
- Revenue per employee: 720,800 NOK (Nortoy As)
- Gross margin: 36% (Nortoy As)
- Operating margin: 5% (Nortoy As)
Economic Dynamics and Risk
Economic Dynamics
- Bankrupt companies: No companies in the toy shop industry in Askøy are registered as bankrupt in the data.
- Nostalgianatic As has no revenue or employees, which may indicate a new start or a company structure without activity.
- Nortoy As has stable finances with positive equity (6.2 million NOK) and an equity margin of 24.5% (equity/sales).
Risk Analysis
- Bankruptcy risk: No registered bankruptcies in the industry.
- Employee development: Greater variations than in sales, with a decline of 15.2% from 2025 to 2026.
Outlook for Entrepreneurs and New Companies
Outlook for Entrepreneurs
The toy shop industry in Askøy shows both opportunities and challenges:
- Stable sales: Long-term growth from 14.3 million NOK in 2016 to 24.1 million NOK in 2025.
- Kleppestø as a focal area: The only city with activity, with an established company structure and infrastructure.
- Need for flexibility: Large variations in employee numbers and sales (e.g., -15.3% in 2023 and +6.8% in 2025).
- Competitiveness: Nortoy As has a strong financial position with a 5% EBITDA margin and 36% gross margin.
Recommendation
Entrepreneurs should consider establishing themselves in Kleppestø, where there are established companies and infrastructure. SmartGrunder can help analyze potential addresses in Askøy for this industry.
Conclusion and Recommendations
Conclusion
The toy shop industry in Askøy is a small but economically stable sector with established companies and growth potential. Nortoy As is a key player with a strong financial position, while Nostalgianatic As represents a new opportunity. Entrepreneurs should focus on Kleppestø and consider leveraging existing infrastructure. The outlook is positive, but flexibility is needed due to variations in sales and employee numbers.