Industry · municipality
Toy Shop Industry in Bergen: A Comprehensive Analysis
Companies, Statistics, and Outlook for the Toy Shop Sector in Bergen Municipality
Executive Summary
Industry Overview
The toy shop industry in Bergen consists of 16 companies with a total of 134 employees. The industry has shown a gradual increase in the number of employees since 2022, but sales have been more unstable, with a decline of 6.2% from 2024 to 2025. The most dominant organizational forms are AS (16 companies) and ENK (1 company). Key players such as Hobby Og Kunst As and Brio Vestkanten As have shown variable economic performance, with some companies achieving positive EBITDA margins and others experiencing losses.
Economic Overview
The table below shows the development of sales and number of employees for the toy shop industry in Bergen over time:
| Year | Sales (NOK) | Year-over-Year Sales Change | Number of Employees | Year-over-Year Employee Change |
|---|---|---|---|---|
| 2016 | 176.8M | - | 227 | - |
| 2017 | 163.6M | -7.5% | 201 | -11.5% |
| 2018 | 63.6M | -61.1% | 165 | -17.9% |
| 2019 | 78.9M | +23.9% | 95 | -42.4% |
| 2020 | 80.0M | +1.5% | 93 | -2.1% |
| 2021 | 88.4M | +10.5% | 97 | +4.3% |
| 2022 | 92.0M | +4.0% | 103 | +6.2% |
| 2023 | 89.8M | -2.4% | 111 | +7.8% |
| 2024 | 87.8M | -2.2% | 110 | -0.9% |
| 2025 | 82.3M | -6.2% | 114 | +3.6% |
| 2026 | - | - | 130 | +14.0% |
The industry experienced a significant decline in sales in 2018, but has since experienced a gradual increase, with a 14.0% increase in the number of employees from 2025 to 2026. This indicates a stabilization in the industry, even though sales figures still show variations.
Companies in the Industry
The toy shop industry in Bergen includes 16 companies, primarily organized as AS (16 companies) and ENK (1 company). Key players include:
- Hobby Og Kunst As (Olav Kyrres gate 2, Bergen): 14 employees, EBITDA margin of -1%
- Extra Leker Bergen As Avd Åsane (Liamyrane 1, Nyborg): 12 employees, EBITDA margin of 2%
- Brio Vestkanten As (Loddefjordveien 2, Loddefjord): 10 employees, EBITDA margin of 8%
- Playcom Åsane As (Åsane Senter 41-43, Ulset): 4 employees, EBITDA margin of -4%
- Min Min Tun (Fyllingsdalsveien 308, Fyllingsdalen): 5 employees, ENK form
The most stable companies are Brio Vestkanten As and Extra Leker Bergen As Avd Åsane, while Playcom Åsane As and Lekehuset Bergen As show negative or zero economic results.
Business Geography
The toy shop industry is distributed across several districts in Bergen, with the following distribution:
| District | Number of Companies | Number of Employees | Sales (NOK) | EBITDA Margin |
|---|---|---|---|---|
| Bergen | 5 | 41 | 19.3M | -1% |
| Loddefjord | 3 | 28 | 23.8M | 3% |
| Rådal | 3 | 27 | 15.4M | 12% |
| Nyborg | 2 | 19 | 49.9M | 3% |
| Ulset | 2 | 13 | 2.7M | -4% |
| Fyllingsdalen | 2 | 11 | 0 | 0% |
Fyllingsdalen has no activities in the industry, which may represent a potential development area. Rådal and Loddefjord show the best EBITDA margins, while Ulset and Bergen have lower or negative margins.
Business Dynamics
The industry has not experienced bankruptcy in Bergen, indicating a stable industry. However, some companies, such as Playcom Åsane As and Kids Outlet Åsane 18, show negative EBITDA margins or zero economic results. This may indicate economic challenges for certain actors, even though the industry as a whole is relatively stable. It is important to monitor the development of these companies to identify potential risk factors.
Outlook
Outlook for Entrepreneurs
The toy shop industry in Bergen shows a gradual stabilization, with an increase in the number of employees and an improvement in sales figures since 2021. This can be a good starting point for entrepreneurs seeking to establish themselves in a stable industry. Rådal and Loddefjord are particularly interesting areas due to their high EBITDA margins. Entrepreneurs should, however, be mindful of cost management, especially in areas with lower margins such as Bergen and Ulset. SmartGrunder can help entrepreneurs find suitable addresses in Bergen for this industry.
Outlook for the Overarching Industry
The overarching industry public administration and defense in Bergen has 55 companies and 181 employees in 2026, compared to 48 companies and 130 employees in the toy shop industry. Sales figures for the overarching industry have been more stable, with a decline of 4.7% from 2024 to 2025, while the toy shop industry has experienced a decline of 6.2%. Peer companies in the overarching industry include Panduro Hobby Bergen and Selfmade Norge As Avd Bergen, which have higher EBITDA margins compared to many toy shop companies. This shows that the overarching industry has a more stable economic structure, which can be an important advantage for entrepreneurs in this sector.
Other companies in offentlig administrasjon og forsvar (not in toy shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Panduro Hobby Bergen | hobby store | Torgallmenningen 8, 5014 Bergen | NOK 12.7M | 7 | NOK 519.7K |
| Selfmade Norge As Avd Bergen | hobby store | Salhusvegen 55, 5131 Nyborg | NOK 16.4M | 13 | NOK 505.0K |
| Panduro Hobby Lagunen Rådal | hobby store | Lagunen Storsenter|Laguneveien 1, 5239 Rådal | NOK 12.1M | 11 | NOK 495.5K |
| Panduro Hobby Åsane/bergen | hobby store | Åsane Senter 40, 5116 Ulset | NOK 10.9M | 8 | NOK 447.2K |
| Mye Moro As Avd Lagunen | party shop | Laguneveien 1, 5239 Rådal | NOK 4.8M | 6 | NOK 367.1K |
| Mye Moro As Avd Horisont | party shop | Myrdalsvegen 2, 5130 Nyborg | NOK 1.5M | 5 | NOK 112.2K |
| Vestbrygg As | home brewery supplies store | Eikeveien 1, 5063 Bergen | NOK 8.4M | 4 | NOK -230.0K |
Conclusion
The toy shop industry in Bergen shows a gradual stabilization, with an increase in the number of employees and an improvement in sales figures since 2021. Rådal and Loddefjord are particularly interesting areas for entrepreneurs due to their high EBITDA margins. However, entrepreneurs should be mindful of cost management, especially in areas with lower margins such as Bergen and Ulset. The overarching industry public administration and defense has a more stable economic structure, which can be an important advantage for entrepreneurs in this sector. SmartGrunder can help entrepreneurs find suitable addresses in Bergen for this industry.