Toy Shops in Bodø: Industry Overview and Outlook

Industry Overview

The toy shop industry in Bodø consists of 8 companies, of which only one (Ringo Bodø As) has active operations with sales revenue of 19.9 million NOK and 13 employees. The other companies have either zero income or are recently established without operations. The industry has been marked by large variations in sales and employees over time, with a decline of 47.3% from 2016 to 2017 and an increase of 159.5% from 2019 to 2020. In 2025, sales were 19.6 million NOK, a decline of 5.6% from 2024. Employee numbers have varied between 3 and 44 over time, with an increase from 3 in 2019 to 19 in 2026.

Economic Trends

Sales and Employee Development:

Key Figures:

• Sales have been most stable between 2020–2022, with an average annual increase of 0.5%.
• Employee numbers have been most stable between 2021–2023, with an average annual decline of 1.9%.
• The EBITDA margin for Ringo Bodø As is 4%, while the other companies have zero income.

Companies in the Industry

Registered Companies:

1. Ringo Bodø As (Hundestedveien 3) – AS entity, 13 employees, sales of 19.9M NOK, EBITDA of 922,000 NOK.
2. Kids Outlet Trekanten 1 (Plassmyrveien 50) – AS entity, 7 employees, no operations.
3. Om Alisha Raituma (Isdamveien 6B) – ENK entity, 0 employees, no operations.
4. Stakes Tcg (Varghaugen 23) – ENK entity, 0 employees, no operations.
5. Tricego Da (Maurveien 24) – DA entity, 0 employees, no operations.
6. Zevenbergen Handel (Parkveien 3B) – ENK entity, 0 employees, no operations.

Company Forms:

• AS: 2 companies, 20 employees, 19.9M NOK sales.
• ENK: 4 companies, 0 employees, 0 NOK sales.
• DA: 1 company, 0 employees, 0 NOK sales.

Geographic Distribution

All 8 companies in the toy shop industry in Bodø are registered in Bodø. There are no sub-areas or city districts with particularly high activity within the industry. Ringo Bodø As is the only company with operations, while the others have zero income or are recently established.

Bankruptcies:

• No companies in the toy shop industry in Bodø are registered as bankrupt, according to the data.

Operational Efficiency:

• Ringo Bodø As is the only company with positive operations, with an operating profit of 895,000 NOK and EBITDA of 922,000 NOK.
• The other companies have either zero income or are recently established without operations.
• The industry has been marked by large variations in sales and employees over time, with a decline of 84.9% from 2017 to 2018 and an increase of 159.5% from 2019 to 2020.

The toy shop industry in Bodø has both challenges and opportunities. With an average annual sales decline of 5.6% from 2024 to 2025, the industry is marked by uncertainty. However, Bodø is an important city in Nordland with a stable population and economic activity, which can provide opportunities for new companies that can adapt to local needs. Ringo Bodø As shows that it is possible to run a profitable toy shop in the municipality, even though the other companies have been less successful. Entrepreneurs should consider establishing themselves in a location with good access to customers and potential partners, and be prepared to handle uncertainty in sales and operations.

Broader industry2 groupings:

• Public administration and defense has 10 companies in Bodø, compared to 8 in the toy shop industry.
• Sales in public administration and defense have been more stable, with an average annual decline of 13.9% from 2024 to 2025, compared to a decline of 5.6% in the toy shop industry.
• Employee numbers in public administration and defense have been more stable, with an average annual increase of 20.5% from 2025 to 2026, compared to an increase of 46.2% in the toy shop industry.

Peer companies:

• Panduro Hobby Bodø (hobby market) – Sales: 15.0M NOK, EBITDA: 616,400 NOK, 8 employees.
• Partyman Bodø (party store) – Sales: 7.4M NOK, EBITDA: 258,000 NOK, 22 employees.

Conclusion:

• Public administration and defense have a more stable economy and a larger number of companies in Bodø compared to the toy shop industry. This can give entrepreneurs in the toy shop industry a challenge, but also opportunities to establish themselves in a competitive sector with potential partners.

The toy shop industry in Bodø has both challenges and opportunities. With an average annual sales decline of 5.6% from 2024 to 2025, the industry is marked by uncertainty. However, Bodø is an important city in Nordland with a stable population and economic activity, which can provide opportunities for new companies that can adapt to local needs. Ringo Bodø As shows that it is possible to run a profitable toy shop in the municipality, even though the other companies have been less successful. Entrepreneurs should consider establishing themselves in a location with good access to customers and potential partners, and be prepared to handle uncertainty in sales and operations. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to succeed in this industry in Bodø.