The Toy Store Industry in Drammen: Companies, Statistics, and Outlook

Drammen has an active toy store industry with 18 registered companies, but only 16 of these report active data. The industry has been marked by fluctuations in both sales and number of employees over time, with a recent sales increase in 2025. Drammen is an important city for toy stores in Viken, with a mix of traditional and modern companies. SmartGrunder can help entrepreneurs find optimal addresses in Drammen for this industry.

Sales for toy stores in Drammen have grown by 8.2% from 2024 to 2025, reaching NOK 51.5 million. This is an increase after a period of decline from 2018 to 2020. The number of employees, however, has fallen by 19.4% from 2025 to 2026, from 72 to 58 employees. The industry has been marked by large fluctuations, with a decline of 55.9% in 2018, but an increase of 60.6% in 2019.

In Drammen, there are 16 registered toy stores, with the following organizational forms:

• AS (Anonymous Limited Company): 7 companies, 55 employees, NOK 52.3 million operating income

Key companies include:

• Extra Leker Krokstad As (Krokstadelva) with 16 employees and NOK 27.0 million sales
• Haraldsson Gulskogen As (Drammen) with 14 employees and NOK 11.9 million sales
• Midgard Games As (Drammen) with 1 employee and NOK 5.6 million sales

Some companies have 0 employees or sales, such as Charly's Shop As and Partyland Gulskogen.

Toy store activity in Drammen is divided into two main areas:

Krokstadelva has higher sales and better EBITDA than Drammen, but Drammen has more companies. Krokstadelva also has higher wage costs (NOK 6.1M vs NOK 3.4M in Drammen).

None of the 16 companies in the toy store industry in Drammen are registered as bankrupt. However, data shows that:

• Haraldsson Gulskogen As has negative EBITDA (-193.0K) and operating profit (-228.0K)
• Lekehuset Partner As has negative EBITDA (-81.0K) and sales of NOK 0
• Integral Audio As has negative EBITDA (-2.0K) and operating income of NOK 0

This indicates that some companies are facing economic challenges, even though no bankruptcies are registered.

For entrepreneurs in the toy store industry in Drammen, it is important to note the fluctuating trends. Although sales have increased in 2025, the number of employees has fallen significantly. This may indicate that some companies have reduced operational costs or are focusing on streamlining. Drammen has a relatively small toy store industry compared to neighboring areas, which could provide growth opportunities. Entrepreneurs should also consider competition from both local and national players.

Compared to the toy store industry, public administration and defense in Drammen are much larger in scale:

• 22 companies vs 18 in the toy store industry
• NOK 96.3 million sales in 2025 vs NOK 51.5 million for toy stores
• 128 employees in 2022 vs 92 employees in the toy store industry

Key players in public administration and defense include:

• Kanoncon As (toy store) with NOK 9.1 million sales and NOK 982.0K EBITDA
• Selfmade Norge As Avd Butikk Drammen (hobby market) with NOK 19.7 million sales and NOK 606.0K EBITDA

This shows that public administration and defense have a more stable economic structure compared to the toy store industry.

The toy store industry in Drammen has both opportunities and challenges. With a recent increase in sales and a relatively small market share, it may be possible to establish oneself. However, it is important to be aware of the fluctuating trends and competition from both local and national players. SmartGrunder can help entrepreneurs find optimal addresses and strategies to establish themselves in Drammen.