Industry · municipality
Toy Shop Industry in Elverum: Current Status and Outlook
Analysis of Companies, Statistics, and Trends in the Toy Shop Sector in Elverum Municipality, Norway
Executive Summary of the Toy Shop Industry in Elverum
The toy shop industry in Elverum consists of five registered companies, but only two of these have active operations with employees. The industry has been marked by significant variations in sales and number of employees over time, with a sharp decline in 2018 followed by a gradual increase in recent years. Although there are signs of stabilization, financial statistics show that the most active companies still operate with negative results and low margins. This underscores the need for strategic adaptation to ensure sustainability in the future.
Economic Overview
Sales Development
Sales for toy shop companies in Elverum have been unstable over time. A sharp decline of 68.6% was recorded from 2017 to 2018, but a gradual increase since 2020, with a rise of 15.4% from 2023 to 2024. In 2025, however, a decline of 16.0% was recorded.
Employment Development
The number of employees has been even more volatile. A decline of 30.0% was recorded from 2017 to 2018, but a strong increase of 100.0% from 2023 to 2024. In 2025, a decline of 20.0% was recorded, followed by an increase of 62.5% in 2026.
Companies in the Industry
Registered Companies
Five companies are registered in the toy shop industry in Elverum:
| Company | Legal Form | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Kids Outlet Elverum 9 | AS | 8 | 0 | 0 |
| Byggeklossen Elverum As | AS | 7 | 6.2M | -418.0K |
| Janna's Party V/ Horndalen | ENK | 0 | 0 | 0 |
| Løkhaug Genispill | ENK | 0 | 0 | 0 |
Legal Forms
Two of the companies are organized as AS, while the remaining are ENK. The AS companies have a total of 15 employees and operate with negative results (EBITDA margin of -6%).
Geographic Distribution
All activities in the toy shop industry in Elverum are concentrated in the Elverum district. One activity is registered in the municipality, with two companies and 15 employees. This shows that the industry is highly location-dependent, with little spread within the municipality.
Operational Efficiency and Dynamics
Operational Efficiency and Bankruptcy Statistics
None of the registered companies in the industry have gone bankrupt, but financial statistics show that the most active companies operate with negative results. Byggeklossen Elverum As has an EBITDA margin of -6% and an operating margin of -8%. This indicates that the industry has been marked by high operating costs and low income relative to sales.
Outlook for the Industry
Development Trends
In recent years, the industry has shown signs of stabilization, with increasing sales and number of employees. The strongest sales increase was recorded from 2023 to 2024 (15.4%), while the number of employees increased by 100.0% during the same period. This may indicate an increasing demand for toys in the region. However, the negative financial results remain a challenge, which could affect future growth.
Conclusion
The toy shop industry in Elverum has shown both challenges and opportunities over time. With a gradual increase in sales and number of employees, as well as a concentration of activities in the district, there may be potential for further development. At the same time, financial statistics show that operating results are still negative, which requires attention in terms of cost control and efficiency. SmartGrunder can help founders explore addresses in Elverum for this industry, with a focus on natural conditions and operational prospects.