Industry · municipality
Toy Shop Industry in Frogn: A Comprehensive Analysis
Key Insights on Companies, Sales, Employment, and Outlook for Founders and Decision-Makers in Frogn Municipality, Viken County, Norway
Executive Summary
The toy shop industry in Frogn municipality is a niche but active sector with two registered companies. The sector shows moderate fluctuations in sales and employment, with one company (Yes Vi Leker Drøbak City As) driving most of the activity. The industry faces challenges in maintaining consistent growth, but there are opportunities for innovation and niche market focus. Key trends include a decline in sales since 2021 and a small but stable workforce.
Economic Overview
Economic Trends
Sales Development (NOK):
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 4.3M | - |
| 2017 | 4.4M | +3.7% |
| 2018 | 4.4M | -1.5% |
| 2019 | 4.2M | -4.4% |
| 2020 | 4.4M | +4.0% |
| 2021 | 4.8M | +11.1% |
| 2022 | 4.2M | -13.1% |
| 2023 | 3.8M | -9.9% |
| 2024 | 3.7M | -3.2% |
| 2025 | 3.9M | +7.2% |
Employees (Year-over-Year):
| Year | Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 5 | - |
| 2017 | 7 | +40.0% |
| 2018 | 9 | +28.6% |
| 2019 | 7 | -22.2% |
| 2020 | 7 | +0.0% |
| 2021 | 9 | +28.6% |
| 2022 | 11 | +22.2% |
| 2023 | 10 | -9.1% |
| 2024 | 13 | +30.0% |
| 2025 | 12 | -7.7% |
| 2026 | 9 | -25.0% |
Sales reached a maximum of 4.8M in 2021, but have since declined by -9.9% in 2022 and -3.2% in 2023. Employees have shown more variation, with a peak of 13 in 2024 before a decline in 2025. Economic challenges are visible, especially after 2021.
Companies in the Sector
Registered Companies
Two companies are registered in Frogn:
- Yes Vi Leker Drøbak City As (Holterveien 3, Drøbak) – AS entity, 10 employees, operating income NOK 4.0M, operating result NOK -219.0K, EBITDA margin -5%.
- Jeanette Knubels Dukkeverksted Dukkehuset (Kirkegata 10, Drøbak) – ENK entity, 0 employees, no operating income or sales.
Entity Type Statistics:
- AS: 1 company, 10 employees, operating income NOK 4.0M.
- ENK: 1 company, 0 employees, no operating income.
The active company (Yes Vi Leker) dominates the sector, while the other (Jeanette Knubels) appears to be an inactive or semi-active business.
Business Geography
Geographic Distribution
Drøbak is the only activity area in Frogn for this sector:
- Number of companies: 1
- Number of employees: 10
- Operating income: NOK 4.0M
- Sales: NOK 4.0M
- Wages: NOK 1.2M
- Operating result: NOK -219.0K
- EBITDA margin: -5%
- Gross margin: 47%
- Operating margin: -5%
Drøbak is a central hub for toy shop activity in Frogn, with a single but significant company activity. Other areas in Frogn show no registered toy shop companies.
Business Dynamics
Bankruptcies and Stability:
- No bankruptcies registered in the sector in Frogn.
- Yes Vi Leker Drøbak City As is still in operation, despite a negative operating result (-219.0K).
- Jeanette Knubels Dukkeverksted Dukkehuset has no operating income or employees, but is not bankrupt.
Development Trends:
- Sales and employees have shown strong variation, with a peak in 2021 and a decline since.
- The EBITDA margin is negative (-5%) for the single active company, indicating economic challenges.
- A stable number of companies (2), but with a weakly active business (Jeanette Knubels) reducing the sector's overall potential.
Outlook
Outlook for Founders
The toy shop sector in Frogn shows a stable, but small-scale market structure with the following implications for founders:
Opportunities:
- Niche Markets: Drøbak is a central hub, and there may be opportunities for specialized products or services (e.g., handmade toys, educational toys).
- Municipal Support Opportunities: Frogn may offer support for small businesses through local websites or platforms.
- Digitalization: Increased focus on online stores and e-commerce can provide opportunities to reach broader customers.
Challenges:
- Competitiveness: A single active company (Yes Vi Leker) dominates the market, which can create competitive pressure.
- Economic Risks: A negative EBITDA margin (-5%) and weak sales figures (3.9M in 2025) indicate potential economic challenges.
- Market Size: The sector is small, with only two companies, which can limit scalability and efficiency improvements.
Recommendation: Founders should consider focusing on innovation, quality, and local connections to create unique value in this small-scale market.
Conclusion
The toy shop sector in Frogn is a small but active sector with potential for specialized businesses. The single active company (Yes Vi Leker) shows that it is possible to operate a toy shop in the municipality, even though economic challenges are present. Founders should consider focusing on unique value, local connections, and digitalization to create competitive solutions. SmartGrunder can help find suitable addresses and platforms in Frogn for this sector.