Industry · municipality
Toy Shop Industry in Gjøvik: A Comprehensive Analysis
Key Insights on Companies, Statistics, and Outlook for the Toy Shop Sector in Gjøvik Municipality, Norway
Executive Summary
Overview of the Toy Shop Industry in Gjøvik
The toy shop industry in Gjøvik is a small but active sector with 5 registered companies. This industry has been marked by significant variations in both sales and number of employees over time. In 2025, there are 16 employees in the industry, which is an increase from 13 employees in 2020, but a decrease from 16 employees in 2025 to 14 employees in 2026. Sales figures have been more unstable, with a dramatic drop to zero in 2018 before a gradual increase after 2020.
The industry has also been marked by significant variation in organizational forms, with both AS, ENK, and DA companies. The most represented form is AS, with one company employing 13 people. This company, Extra Leker Butikker As, is one of the older businesses in the industry, established in 2011, and has a stable presence in Gjøvik.
It is important to note that none of the companies in the industry have gone bankrupt, which indicates a certain level of stability. Nevertheless, the industry has been marked by significant variations in both sales and number of employees, which can be a challenge for new players.
Economic Overview
The toy shop industry in Gjøvik has been marked by significant variations in both sales and number of employees over time. Sales figures have been particularly unstable, with a dramatic drop to zero in 2018 before a gradual increase after 2020. In 2025, the industry had sales of 1.1 million Norwegian kroner, which is a decrease from 1.9 million Norwegian kroner in 2024.
The number of employees has been more stable, with a decline from 23 employees in 2016 to 13 employees in 2020, followed by a gradual increase to 16 employees in 2025. This indicates that the industry has been marked by a certain level of stability in the number of employees, even though there have been variations in sales.
The table below shows sales and number of employees over time:
| Year | Sales (NOK) | Number of employees |
|---|---|---|
| 2016 | 26.8M | 23 |
| 2017 | 20.5M | 18 |
| 2018 | 0 | 17 |
| 2019 | 212.7K | 14 |
| 2020 | 839.0K | 13 |
| 2021 | 1.7M | 15 |
| 2022 | 1.8M | 15 |
| 2023 | 2.1M | 15 |
| 2024 | 1.9M | 15 |
| 2025 | 1.1M | 16 |
This shows that the industry has been marked by significant variations in sales, with a dramatic decline in 2018 and a gradual increase after 2020. The number of employees has been more stable, with a decline from 2016 to 2020 followed by a gradual increase after 2020.
Companies in the Industry
There are 5 companies registered in the toy shop industry in Gjøvik. These companies have different organizational forms, with both AS, ENK, and DA companies. The most represented form is AS, with one company employing 13 people. This company, Extra Leker Butikker As, is one of the older businesses in the industry, established in 2011, and has a stable presence in Gjøvik.
The other companies in the industry are:
- Bamsedyra As – Established in 2025, with 0 employees.
- Sollie Forlag – Established in 2003, with 0 employees.
- Sstk Da – Established in 2024, with 0 employees.
- Sstk Da – Established in 2024, with 0 employees.
All these companies have 0 employees, which indicates that they are in an early stage of their operations or that they are small companies that have not yet hired personnel.
It is important to note that none of the companies in the industry have gone bankrupt, which indicates a certain level of stability. Nevertheless, the industry has been marked by significant variations in both sales and number of employees, which can be a challenge for new players.
Business Geography
The toy shop industry in Gjøvik is primarily active in Gjøvik city center, with companies registered in different parts of the city. The most represented addresses are Strandgata 25 and Sommerfeldts gate 3, where the companies Extra Leker Butikker As and Bamsedyra As are registered.
It is important to note that the activity in the industry is concentrated in Gjøvik city center, which can be an advantage for new players looking to establish themselves in the city. Nevertheless, this can also be a challenge, as it may lead to bankruptcy among existing companies.
The table below shows the distribution of companies in the industry by neighborhood:
| Neighborhood | Number of companies | Number of employees |
|---|---|---|
| Gjøvik city center | 5 | 13 |
| Kirkebyskogen | 2 | 0 |
| Askeladdvegen | 1 | 0 |
| Sommerfeldts gate | 1 | 0 |
This shows that the activity in the industry is concentrated in Gjøvik city center, with 5 companies and 13 employees. Kirkebyskogen and Askeladdvegen also have some companies, but these all have 0 employees.
Business Dynamism
The toy shop industry in Gjøvik has been marked by significant variations in both sales and number of employees over time. Sales figures have been particularly unstable, with a dramatic drop to zero in 2018 before a gradual increase after 2020. In 2025, the industry had sales of 1.1 million Norwegian kroner, which is a decrease from 1.9 million Norwegian kroner in 2024.
The number of employees has been more stable, with a decline from 23 employees in 2016 to 13 employees in 2020, followed by a gradual increase to 16 employees in 2025. This indicates that the industry has been marked by a certain level of stability in the number of employees, even though there have been variations in sales.
It is important to note that none of the companies in the industry have gone bankrupt, which indicates a certain level of stability. Nevertheless, the industry has been marked by significant variations in both sales and number of employees, which can be a challenge for new players.
Outlook
The toy shop industry in Gjøvik has been marked by significant variations in both sales and number of employees over time. Sales figures have been particularly unstable, with a dramatic drop to zero in 2018 before a gradual increase after 2020. In 2025, the industry had sales of 1.1 million Norwegian kroner, which is a decrease from 1.9 million Norwegian kroner in 2024.
The number of employees has been more stable, with a decline from 23 employees in 2016 to 13 employees in 2020, followed by a gradual increase to 16 employees in 2025. This indicates that the industry has been marked by a certain level of stability in the number of employees, even though there have been variations in sales.
It is important to note that none of the companies in the industry have gone bankrupt, which indicates a certain level of stability. Nevertheless, the industry has been marked by significant variations in both sales and number of employees, which can be a challenge for new players.
Conclusion
The toy shop industry in Gjøvik is a small but active sector with 5 registered companies. This industry has been marked by significant variations in both sales and number of employees over time. In 2025, there are 16 employees in the industry, which is an increase from 13 employees in 2020, but a decrease from 16 employees in 2025 to 14 employees in 2026. Sales figures have been more unstable, with a dramatic drop to zero in 2018 before a gradual increase after 2020.
The industry has also been marked by significant variation in organizational forms, with both AS, ENK, and DA companies. The most represented form is AS, with one company employing 13 people. This company, Extra Leker Butikker As, is one of the older businesses in the industry, established in 2011, and has a stable presence in Gjøvik.
It is important to note that none of the companies in the industry have gone bankrupt, which indicates a certain level of stability. Nevertheless, the industry has been marked by significant variations in both sales and number of employees, which can be a challenge for new players.