Toy Shop Industry in Harstad: Current Status and Outlook

The toy shop industry in Harstad has a complex history with both strengths and challenges. In 2025, there are 5 companies registered in the industry, but only two of these have active operating income and employees. One of these, Yes Vi Leker Harstad As, reports revenue of 5.3 million NOK and 4 employees, while Extra Leker Butikker As Avd Harstad has 6 employees but no operating income. The remaining companies are either newly established (such as Arctic Loot As and Kids Outlet Harstad Sentrum) or have no operating data (Hagebakken).

The industry has been marked by significant variations over time. Revenue fell sharply by 66.5% from 2019 to 2020, but has since grown by 18.6% from 2024 to 2025. Employee numbers have also been unstable, decreasing from 16 in 2016 to 10 in 2026. This shows an industry that has been affected by external factors but now shows signs of gradual recovery.

Economic Trends

Revenue in the industry grew strongly by 64.3% from 2016 to 2017, but has since been marked by variations. The most dramatic decline was recorded from 2019 to 2020 (-66.5%), which was likely due to the pandemic. From 2022, however, revenue has grown by 17% from 2022 to 2023 and 8.3% from 2023 to 2024, with a further increase of 18.6% in 2025.

Employees have been declining since 2016, with a total reduction from 16 to 10 employees from 2016 to 2026. The most significant decline was recorded from 2019 to 2020 (-25%), but there have been small variations since then. In 2025, there are 12 employees in the industry, showing a gradual stabilization.

Registered Companies

In Harstad, the following companies are registered in the toy shop industry:

Legal Form shows that 2 of the 5 companies are ASs, while one is ENK (sole proprietorship). There are no registered bankruptcies in the industry, but two of the companies have no operating data, which may indicate recent establishment or inactivity.

All companies in the toy shop industry in Harstad are registered in the Harstad area. Here, there are 2 companies with employees and operating income, as well as 3 companies without operating data. The one active company, Yes Vi Leker Harstad As, has an operating income of 5.3 million NOK and an EBITDA of 454,000 NOK in 2025. There is no spread of activity to other parts of the municipality.

Operational Dynamics and Bankruptcy Statistics

The industry has been marked by significant variations in operating results over time. Yes Vi Leker Harstad As has an EBITDA margin of 8% and an operating margin of 8%, showing relatively stable operations. There are no registered bankruptcies in the industry, but two of the companies have no operating data, which may indicate recent establishment or inactivity.

Bankruptcy Statistics show that no companies in the industry have been bankrupt, but there has been a decline in the number of employees and revenue from 2019 to 2020. This may be due to external factors such as the pandemic, but there are no indications of increased bankruptcy risk in the industry.

Outlook for Entrepreneurs

The toy shop industry in Harstad shows signs of gradual recovery after a period of challenges. Revenue has grown by 18.6% from 2024 to 2025, and there are two active companies with operating income. This may indicate a gradual stabilization of the market.

For entrepreneurs, there may be opportunities in an industry that has proven to be resilient, even though there have been significant variations. However, it is important to be aware of the uncertain operating results and potential challenges related to competition from both local and national actors. SmartGrunder can help entrepreneurs find suitable locations in Harstad for this industry.

The toy shop industry in Harstad has been marked by both strengths and challenges over time. Although there have been significant variations in revenue and number of employees, recent data shows a gradual stabilization. For entrepreneurs, there may be opportunities in an industry that has proven to be resilient, even though it is important to be aware of the uncertain operating results. SmartGrunder can help with finding suitable locations and strategies to establish oneself in this market segment.