Toy Shop Industry in Haugesund: A Comprehensive Analysis

Overview of the Toy Shop Industry in Haugesund

The toy shop industry in Haugesund is a small but dynamic sector with 8 registered companies. In recent years, the industry has shown both challenges and growth, with a significant increase in sales and number of employees from 2024 to 2025. The industry is dominated by AS company structures, and there are no bankrupt companies in the period. Key figures show that the industry has a high average gross profit margin (259%), but variation in EBITDA margins and operating results.

Key Points:

• 8 companies in the industry, all in Haugesund
• Sales increased by 22.3% from 2024 to 2025
• Employee numbers increased by 44.8% from 2025 to 2026
• No bankrupt companies
• AS is the dominant company structure

Sales Development (NOK):

Employee Development:

The industry experienced a significant decline in sales and employees from 2016 to 2018, but has since shown stable growth. The most significant increase in sales (30.0%) was recorded from 2023 to 2024, indicating a recovery in the sector.

Haugesund has 8 companies in the toy shop industry, all registered in the municipality. They are dominated by AS company structures (5 companies), with an average of 5.1 employees per company. The most notable companies include:

1. Extra Leker Haugesund As (Raglamyrvegen 2) – 13 employees, 28.7M in operating income, 11% EBITDA margin
2. Sprell Butikk As Avd Haugesund (Longhammarvegen 27) – 10 employees, 316.4K in EBITDA, 2% EBITDA margin
3. Game Ninja As (Tømmerdalen 98) – 4 employees, -430.0K in EBITDA, -3% EBITDA margin
4. Lekeplaneten Holding As (Haraldsgata 116) – 1 employee, 53% EBITDA margin

Company Structure Statistics:

• AS: 5 companies, 41 employees, 54.7M in sales, 8% EBITDA margin
• ENK: 1 company, 0 employees
• DA: 1 company, 0 employees
• AS (others): 1 company, 13 employees

Bankruptcy Statistics: None of the 8 companies are registered in bankruptcy during the period.

All 8 companies in the toy shop industry in Haugesund are registered in the municipality's main urban area. Distribution by address:

• Raglamyrvegen 2 (Extra Leker Haugesund As): 13 employees
• Longhammarvegen 6 (Kids Outlet Raglamyr): 13 employees
• Longhammarvegen 27 (Sprell Butikk As Avd Haugesund): 10 employees
• Tømmerdalen 98 (Game Ninja As): 4 employees
• Haraldsgata 116 (Lekeplaneten Holding As and Cornos As): 1 + 0 employees
• Flotmyrgata 97 (Hamre Rc): 0 employees
• Sundgata 37 (Haugaland Atlantis Games): 0 employees

There are no companies registered outside Haugesund in this industry.

The industry has shown a mix of stability and variation in recent years. Key figures show that:

• Operating Result: 4 of 8 companies had a positive operating result in 2025, while 2 had negative (Game Ninja As and Cornos As)
• EBITDA: 5 companies had positive EBITDA, while 2 had negative (Game Ninja As and Cornos As)
• Sales: 3 companies had sales over 10M NOK in 2025, while 2 had sales under 1M NOK

Bankruptcy: No companies in the industry are registered in bankruptcy during the period. This indicates a relatively stable industry, even though some companies have very low margins or negative EBITDA.

Outlook for Entrepreneurs

The toy shop industry in Haugesund shows signs of growth and stabilization after a period of challenges. In recent years, sales have increased by 22.3% from 2024 to 2025, and employee numbers have increased by 44.8% from 2025 to 2026. This indicates a recovery in the sector, especially with higher sales and increasing number of employees.

Opportunities:

• Increasing sales and employees indicate growing demand for toys and games
• High average gross profit margin (259%) shows growth potential
• No bankrupt companies indicate a stable industry

Challenges:

• Variation in EBITDA margins (from -3% to 53%)
• Some companies have negative operating results (Game Ninja As and Cornos As)
• Lowest sales (0 NOK) with 2 companies (Kids Outlet Raglamyr and Cornos As)

Entrepreneurs should consider analyzing successful models such as Extra Leker Haugesund As (11% EBITDA margin) and Lekeplaneten Holding As (53% EBITDA margin) to identify best practices.

Outlook for Public Administration and Defense Sector

Public administration and defense is a broader sector in Haugesund that includes 9 companies, compared to 8 in the toy shop industry. Key figures show:

Sales Development (NOK):

Employee Development:

Peer Companies:

The public administration and defense sector has higher sales and employees than the toy shop industry, with more stable growth from 2023 to 2025. This shows that the sector has a broader base and potentially greater resources for growth.

The toy shop industry in Haugesund shows signs of growth and stabilization after a period of challenges. With increasing sales and employees, as well as no bankrupt companies, the industry is an attractive opportunity for entrepreneurs. However, it is important to be aware of variations in EBITDA margins and operating results.

SmartGrunder can help entrepreneurs find suitable addresses in Haugesund for the toy shop industry, with a focus on areas with high demand and good business geography. This can give entrepreneurs a concrete advantage by identifying potential locations with high growth potential.