Toy Shop Industry in Horten: Current State and Outlook

Industry Overview

The toy shop industry in Horten is a small but dynamic sector with 4 registered companies. In 2026, there are 5 total employees, showing a decline from 7 employees in 2025. Sales have been highly variable over time, with a significant decline from 2018 to 2019 (71%) and a weak increase in 2020. The EBITDA margin is negative (-3%) in 2026, indicating that the industry faces economic challenges. However, there was a slight improvement in the number of employees in 2025, which may suggest the start of new companies or increased activity in existing companies.

Economic Trends

• Sales: Sales have been declining over the past few years, with a total decline of 73% from 2016 to 2022. The largest decline occurred in 2019 (71%). In 2020, there was a weak increase of 6.2%, but no significant improvement has occurred since.
• Employees: The number of employees has been unstable, with a significant decline in 2020 (from 11 to 3 employees). There was an increase in 2021 (33.3%) and 2022 (50%), but a new decline in 2023 (16.7%) and 2024 (40%). In 2025, there was a significant increase (133.3%) followed by a new decline in 2026 (28.6%).
• EBITDA: The EBITDA margin has been negative in 2026 (-3%), indicating that the industry faces economic challenges. This may be due to high operating costs or low sales.

Companies in the Industry

In Horten, there are 4 companies registered within the toy shop industry:

Most companies have low or no sales, and two of them have no employees. This may indicate that the industry is dominated by small, single-owner companies or companies in the start-up phase.

Geographic Distribution

All companies within the toy shop industry in Horten are located in the Horten district. No activity is registered in other districts or areas within the municipality. This suggests that the industry is concentrated in a small part of the municipality, which may be a challenge for market development and diversification.

• Bankruptcy: None of the companies in the industry have gone bankrupt, indicating that they have managed to stay afloat. This may suggest that companies have adapted to economic challenges through efficient operations or financing.
• Operating Result: Most companies have low or negative operating results. Partyland Horten has a negative operating result of NOK -14.3K in 2026, indicating that companies in the industry face economic challenges. This may be due to high operating costs or low sales.

Outlook for Entrepreneurs

The toy shop industry in Horten shows both challenges and opportunities for entrepreneurs. The key points are:

• Negative EBITDA Margin: The industry has a negative EBITDA margin (-3%) in 2026, indicating that companies face economic challenges. This may be a challenge for new companies looking to establish themselves.
• Low Sales: Sales have been declining over the past few years, which may indicate low competitiveness or low demand for products in the industry.
• Stable Number of Employees: Although the number of employees has been unstable, there was a significant increase in 2025 (133.3%). This may indicate opportunities to establish new companies or expand existing companies.
• Concentration in One District: All companies are located in Horten, which may be a challenge for market development. Entrepreneurs should consider establishing themselves in other districts or areas within the municipality to avoid overcompetition.

Assumptio: It is possible that there are opportunities to establish new companies in the industry, especially if they can adapt to market needs and streamline operations.

The toy shop industry in Horten is a small but dynamic sector with both challenges and opportunities. The key points are:

• Low Sales and Negative EBITDA Margin: The industry faces economic challenges, which may be a challenge for new companies.
• Stable Number of Employees: There was a significant increase in the number of employees in 2025, which may indicate opportunities to establish new companies.
• Concentration in One District: All companies are located in Horten, which may be a challenge for market development.

For entrepreneurs, it may be possible to establish themselves in the industry, especially if they can adapt to market needs and streamline operations. SmartGrunder can help entrepreneurs find suitable addresses in Horten for this industry.