Toy Shop Industry in Indre Østfold: Current Status and Outlook

Industry Overview

The toy shop industry in Inner Østfold consists of 6 companies, spread across several cities and populated areas in the municipality. In recent years, the industry has shown a mix of growth and decline in revenue and number of employees. In 2025, the industry had a revenue of NOK 23.4 million, an increase of 18.7% compared to 2024. The number of employees increased from 13 to 25 in 2026, indicating a certain level of stabilization in the labor market.

The main cities for the industry are Askim, which has 2 companies and 25 employees, and Spydeberg, where several companies are registered. There is also some activity in Trøgstad. The industry has a mix of companies with varying financial health, which is discussed in the next section.

Revenue and Employees (2025):

Annual Growth:

• Revenue increased by +45.7% from 2023 to 2024, and +18.7% from 2024 to 2025.
• The number of employees increased by +69.2% from 2023 to 2024, but decreased by -9.1% from 2024 to 2025 before increasing by +25.0% in 2026.

Financial Indicators (from Askim):

• EBITDA margin: -10% (2025)
• Gross margin: 40% (2025)
• Operating margin: -11% (2025)

The industry has a mix of companies with both positive and negative financial results, which is discussed further in the section about companies.

The following companies are registered in the toy shop industry in Inner Østfold:

1. Ringo Askim As (Rådhusgata 6, Askim)

• Organizational form: AS
• Employees: 17
• EBITDA: -2.5M NOK (2025)
• Revenue: 11.2M NOK (2025)

1. Festutstyr As (Anfinnsens gate 5, Askim)

• Organizational form: AS
• Employees: 8
• EBITDA: +135K NOK (2025)
• Revenue: 11.5M NOK (2025)

1. Adri Invest As (Villaveien 4, Spydeberg)

• Organizational form: AS
• Employees: 0
• Revenue: 0 NOK (2025)

1. Pyntefabrikken Nowakowski (Skolejordet 7, Trøgstad)

• Organizational form: ENK
• Employees: 0
• Revenue: 0 NOK (2025)

1. Raymond Malmberg (Stasjonsgata 32, Spydeberg)

• Organizational form: ENK
• Employees: 0
• Revenue: 0 NOK (2025)

1. Rc Modellflysport As (Vestlundveien 2, Spydeberg)

• Organizational form: AS
• Employees: 0
• EBITDA: +115K NOK (2025)
• Revenue: 970K NOK (2025)

Organizational Form:

• AS is the most common form (2 companies, 25 employees, 22.7M NOK revenue in 2025).
• ENK is also present, but with lower activity (3 companies, 0 employees, 0 NOK revenue in 2025).

The toy shop industry in Inner Østfold is most active in Askim, where 2 companies and 25 employees are registered. The main financial indicators for Askim in 2025:

• Operating income: 22.7M NOK
• Revenue: 22.7M NOK
• Wages: 3.6M NOK
• EBITDA: -2.4M NOK
• Gross margin: 40%
• Operating margin: -11%

Spydeberg and Trøgstad also have companies, but with lower activity (0 employees and 0 NOK revenue in 2025). No companies are registered in Sarpsborg or other cities in the municipality.

Bankruptcies and Financial Health:

• No companies in the industry are registered as bankrupt in 2025.
• Festutstyr As has a positive EBITDA margin of 1% (2025), while Ringo Askim As has a negative EBITDA margin of -22% (2025).
• Rc Modellflysport As has a positive EBITDA margin of 11% (2025), but with low revenue (970K NOK).

Stability and Development:

• The industry shows a mix of companies with both positive and negative financial health.
• Companies with positive EBITDA (Festutstyr As, Rc Modellflysport As) have low revenue, while those with high revenue (Ringo Askim As) have negative EBITDA.
• There is no clear trend in bankruptcies, but financial variation is marked.

Outlook for Entrepreneurs

The toy shop industry in Inner Østfold shows increasing revenue (NOK 23.4 million in 2025) and stabilization in the number of employees (25 in 2026). This can be a positive indicator for new companies, especially if they can adapt to the market with a focus on low operating costs and high gross margins (40% in 2025).

Challenges:

• Some companies have negative EBITDA (Ringo Askim As, -2.5M NOK in 2025), indicating that operating costs may be high.
• Companies with low revenue (Rc Modellflysport As, 970K NOK in 2025) may have limited financial stability.

Opportunities:

• There is potential to establish in Askim, where there is the most activity (2 companies, 25 employees in 2025).
• Companies with positive EBITDA (Festutstyr As, 135K NOK in 2025) can serve as models for efficient operations.

SmartGrunder can help entrepreneurs find suitable addresses in Inner Østfold for this industry, with a focus on natural and development opportunities.

Public administration and defense (parent category) has 7 companies in Inner Østfold, while the toy shop industry has 6 companies. The two industries have similar revenue trends (NOK 23.4 million in 2025 for both), but different financial profiles:

• Public administration and defense:
• EBITDA margin: 1% (2025)
• Gross margin: 40% (2025)
• Operating margin: -11% (2025)

• Toy shop:
• EBITDA margin: -10% (2025)
• Gross margin: 40% (2025)
• Operating margin: -11% (2025)

Peer companies in parent category:

Conclusion:

• Public administration and defense has more companies (7 vs. 6), but similar revenue (NOK 23.4 million in 2025).
• The toy shop industry has lower EBITDA margin (-10% vs. 1% in parent category), but similar gross margin (40%).

The toy shop industry in Inner Østfold shows increasing revenue (NOK 23.4 million in 2025) and stabilization in the number of employees (25 in 2026). This can be a positive indicator for new companies, especially if they can adapt to the market with a focus on low operating costs and high gross margins (40% in 2025).

Challenges:

• Some companies have negative EBITDA (Ringo Askim As, -2.5M NOK in 2025), indicating that operating costs may be high.
• Companies with low revenue (Rc Modellflysport As, 970K NOK in 2025) may have limited financial stability.

Opportunities:

• There is potential to establish in Askim, where there is the most activity (2 companies, 25 employees in 2025).
• Companies with positive EBITDA (Festutstyr As, 135K NOK in 2025) can serve as models for efficient operations.

SmartGrunder can help entrepreneurs find suitable addresses in Inner Østfold for this industry, with a focus on natural and development opportunities.