Toy Store Industry in Klepp: Key Figures, Companies, and Prospects

Key Figures and Development

Klepp has one active toy store, Jojo Leketøy Kleppe As, which operates in Kleppe and has 8 employees. In addition, two other companies exist in the industry, Spillbutikken Jahn Hermansen, which is registered in Voll but has no employees or revenue. This shows that the industry is small-scale, with a dominant player and two potential newer companies that have not yet started operations.

Economic Indicators

• Annual Revenue: 8.2 million NOK (2025)
• EBITDA: 346,000 NOK (4% margin)
• Wage Costs: 1.7 million NOK
• Total Equity: 5.6 million NOK
• Total Debt: 1.7 million NOK

Jojo Leketøy has a stable economy with a positive operating result and high equity. The other two companies have not reported economic data, which may indicate that they are in the early stages or not actively operating.

Sales Development

Sales for toy stores in Klepp have shown a strong increase from 2016 to 2021, rising from 5.6 million NOK to 9.0 million NOK. Thereafter, there was a decline in 2022 and 2023, followed by a weak increase in 2024 and 2025. The most significant increase was recorded in 2019 (+27.4%) and 2020 (+6.1%).

Employee Numbers

The number of employees has increased from 6 in 2016 to 8 in 2024, with a decline in 2021 (5 employees) and an increase in 2022-2023. The most significant increase was recorded in 2023 (+16.7%).

Table: Annual Development

Registered Companies

• Organizational Form: AS
• Founded: May 21, 1996
• Employees: 8
• Economy: Sales 8.2M NOK, EBITDA 346,000 NOK, equity 5.6M NOK

1. Spillbutikken Jahn Hermansen (Selevegen 31, Voll)

• Organizational Form: ENK
• Founded: May 25, 2020
• Employees: 0
• Economy: No reported data

1. Spillbutikken Jahn Hermansen (Selevegen 31, Voll)

• Organizational Form: ENK
• Founded: March 1, 2024
• Employees: 0
• Economy: No reported data

Distribution by Suburb

• Kleppe: 1 company (Jojo Leketøy), 8 employees, sales 8.2M NOK
• Voll: 2 companies (Spillbutikken), 0 employees, sales 0 NOK

There is no activity in other suburbs in Klepp. The only operational toy store is located in Kleppe, while the other two companies are registered in Voll but have no operations.

Bankruptcy Safety and Operational Dynamics

None of the registered companies in the industry have gone bankrupt. Jojo Leketøy has a stable economy with a positive operating result and high equity. The other two companies have not reported economic data, which may indicate that they are in the early stages or not actively operating. There are no bankruptcies registered in the industry in Klepp during the period 2016–2025.

The industry shows a mix of stability and uncertainty. Jojo Leketøy has a solid foundation with 28 years of operations and a positive economy, which can provide an advantage for competitors wishing to establish themselves in the area. However, it is small-scale, with only one active toy store, which can create opportunities for new players.

Challenges

• Small market size: Only one active store in Klepp.
• Unstable sales development: Greater fluctuations in sales and employees during the period 2020–2023.
• Competitive structure: Jojo Leketøy dominates the market with 8 employees and 8.2M NOK in sales.

Opportunities

• New companies: Two companies are registered in Voll, even though they are not actively operating.
• Local adaptation: Opportunity to establish oneself in Klepp with a focus on local needs.
• Stable economic foundation: Jojo Leketøy has high equity and a positive operating result.

The toy store industry in Klepp is small-scale, with one active toy store and two potential newer companies. Jojo Leketøy has a stable foundation, while the other companies are not actively operating. Prospects for new players are mixed: there are opportunities to establish oneself in a small market, but there are also challenges related to competition and uncertain sales development. SmartGrunder can help entrepreneurs find suitable addresses in Klepp for toy stores, with a focus on natural business areas.