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Toy Shop Industry in Kongsvinger: A Comprehensive Analysis

Published 30.09.2026

Key Insights on Companies, Sales, and Outlook for the Toy Shop Sector in Kongsvinger Municipality

Executive Summary

Overview of the Industry

The toy shop industry in Kongsvinger is a small but variable sector with three registered companies. Over the past few years, the industry has experienced both rising and falling trends in sales and number of employees. It is particularly noteworthy to note the significant variations in sales, which saw a strong increase in 2019 and 2020, followed by a decline in 2021 and 2022. This indicates that the industry may be sensitive to external factors such as market changes or economic fluctuations.

It is also worth noting that the number of employees has been on a downward trend in recent years, decreasing from 15 employees in 2017 to 5 employees in 2026. This may suggest that companies have scaled back in size or that there has been an increase in automation or operational efficiency.

In addition to numerical trends, it is also worth examining the organizational structure and financial health of individual companies. For example, Brikkebutikken AS is one of the older companies in the industry, with an organizational form as AS and 5 employees. On the other hand, Jesper Ruud Soløst, a newer company established in 2023, has no employees and shows no financial data. This may indicate that it is in an early stage of operations or that it has a different operational model.

Economic Overview

The industry has experienced significant variations in sales over time. In 2016, sales were valued at NOK 8.7 million, but this dropped to NOK 3.3 million in 2017 before experiencing a strong increase to NOK 14.8 million in 2019. This increase continued in 2020 with sales of NOK 24.1 million, but there has since been a decline to NOK 9.2 million in 2024. This shows that the industry has been influenced by variations in the economic cycle and possibly also by specific events in the sector.

Regarding the number of employees, there has been a decline from 12 employees in 2016 to 5 employees in 2026. This decline has been gradual, with some small increases in 2020 and 2022, but overall there has been a clear trend towards fewer employees. This may indicate that companies have been making operational adjustments or that there has been an increase in operational efficiency.

The table below provides an overview of sales and number of employees over time:

YearSales (NOK)Number of Employees
20168.7M12
20173.3M15
20182.9M9
201914.8M5
202024.1M7
202113.8M7
202215.2M8
202312.0M7
20249.2M7
20256.0M6
20265.0M5
Sales over time — toy shop — Kongsvinger
Sales over time — toy shop
Number of companies — toy shop — Kongsvinger
Number of companies — toy shop
Employees over time — toy shop — Kongsvinger
Employees over time — toy shop

Companies in the Industry

In Kongsvinger, there are three companies registered in the toy shop industry. These companies have different organizational forms and financial data. Here is an overview of the three companies:

  1. Brikkebutikken As Avd Kongsvinger – This company was established in 2005 and has an organizational form as AS. It has 5 employees and shows no financial data in the reports. This may indicate that it has a stable operation or that it has not reported detailed financial data.
  1. Flaamo As – This company was established in 2015 and has an organizational form as AS. It has no employees and shows negative financial data, with an operating profit of NOK -18,000 and an EBITDA of NOK -18,000. This suggests that the company has been in a difficult financial situation, even though it is not registered as bankrupt.
  1. Jesper Ruud Soløst – This company was established in 2023 and has an organizational form as ENK. It has no employees and shows no financial data. This may indicate that it is in an early stage of operations or that it has a different operational model.

The table below provides an overview of organizational forms and financial data for the companies:

CompanyOrganizational FormNumber of EmployeesOperating ProfitEBITDA
Brikkebutikken As Avd KongsvingerAS500
Flaamo AsAS0-18,000-18,000
Jesper Ruud SoløstENK000

Business Geography

The toy shop industry in Kongsvinger is primarily located in the town of Kongsvinger. There is one town or place within the municipality that has activity in this industry. This shows that the industry is concentrated in a specific part of the municipality, which can be an advantage for local websites and websites looking to establish themselves near existing companies.

It is also worth noting that all companies in the industry are registered in Kongsvinger, even though one of them (Flaamo As) has its address in Roverud. This may indicate that there is a certain degree of dispersion within the municipality, but that there is still a concentration in Kongsvinger.

The table below provides an overview of activity in different towns or places within the municipality:

Town/PlaceNumber of CompaniesNumber of EmployeesSales (NOK)
Kongsvinger250
Roverud100
Companies by place — toy shop — Kongsvinger
Companies by place — toy shop

Business Dynamics

The toy shop industry in Kongsvinger has been relatively stable in terms of bankruptcy and financial problems. There are no companies in the industry that are registered as bankrupt, even though one of the companies (Flaamo As) shows negative financial data. This suggests that the industry has been able to stay afloat, even though there have been individual companies that have had difficulties.

It is also worth noting that there is a certain degree of variation in financial data between the companies. For example, Brikkebutikken As Avd Kongsvinger has no financial data, while Flaamo As shows negative figures. This may indicate that there is a certain degree of variation in operational models and financial health between the companies.

The table below provides an overview of bankruptcy and financial data for the companies:

CompanyBankruptcyOperating ProfitEBITDA
Brikkebutikken As Avd KongsvingerNo00
Flaamo AsNo-18,000-18,000
Jesper Ruud SoløstNo00

Outlook

The outlook for the toy shop industry in Kongsvinger is a mix of opportunities and challenges. On one hand, the industry has shown itself to be sensitive to economic fluctuations, as indicated by the large variations in sales over time. This can be a challenge for new companies looking to establish themselves in the industry, as they must be prepared for the market to be unstable.

On the other hand, the data shows that there are opportunities to establish oneself in the industry, especially since there is a certain degree of concentration in Kongsvinger. This can be an advantage for websites looking to establish themselves near existing companies, as it can provide opportunities for collaboration or sharing of resources.

It is also worth noting that there is a certain degree of variation in financial data between the companies, which may indicate that there are opportunities to find an operational model that suits a new company structure. This can be an important factor for websites looking to establish themselves in the industry, as they must be prepared for there to be a certain degree of variation in financial challenges.

Conclusion

The toy shop industry in Kongsvinger is a small but variable sector with three registered companies. The industry has shown itself to be sensitive to economic fluctuations, as indicated by the large variations in sales over time. This can be a challenge for new companies looking to establish themselves in the industry, as they must be prepared for the market to be unstable.

On the other hand, the data shows that there are opportunities to establish oneself in the industry, especially since there is a certain degree of concentration in Kongsvinger. This can be an advantage for websites looking to establish themselves near existing companies, as it can provide opportunities for collaboration or sharing of resources.

It is also worth noting that there is a certain degree of variation in financial data between the companies, which may indicate that there are opportunities to find an operational model that suits a new company structure. This can be an important factor for websites looking to establish themselves in the industry, as they must be prepared for there to be a certain degree of variation in financial challenges.

SmartGrunder can help entrepreneurs explore addresses in Kongsvinger for this industry, where there may be opportunities to find a good location for a new company.