Industry · municipality
Toy Shops in Kristiansund: Key Figures, Companies, and Outlook
Analysis of the Toy Industry in Kristiansund Based on Operational Data and Company Information for 2026 and Earlier Years.
Brief Overview of the Toy Shop Industry in Kristiansund
The toy shop industry in Kristiansund shows a mix of stability and variation over the past few years. With 5 registered companies and 36 employees in 2026, the industry is relatively small but exhibits clear dynamic trends. Over the past two years, there has been a significant increase in both the number of employees and sales revenue, which may indicate a growing interest in the toy market in the municipality. At the same time, historical data shows that the industry has experienced periods of significant decline, particularly around 2020 and 2022. This underscores the importance of analyzing both economic and structural factors before investing in a new business in the sector.
Economic Trends and Key Figures
Economic Trends
| Year | Sales (NOK) | Employees | Sales Growth (Year-over-Year) | Employee Growth (Year-over-Year) |
|---|---|---|---|---|
| 2016 | 24.6M | 26 | - | - |
| 2017 | 26.7M | 26 | +8.9% | 0.0% |
| 2018 | 9.8M | 25 | -63.4% | -3.8% |
| 2019 | 14.7M | 18 | +50.4% | -28.0% |
| 2020 | 6.2M | 18 | -57.7% | 0.0% |
| 2021 | 7.7M | 15 | +23.8% | -16.7% |
| 2022 | 0.3M | 17 | -95.7% | +13.3% |
| 2023 | 0.08M | 14 | -76.1% | -17.6% |
| 2024 | 2.9M | 31 | +3518.7% | +121.4% |
| 2025 | 3.2M | 30 | +11.8% | -3.2% |
| 2026 | - | 36 | - | +20.0% |
Over the past two years, there has been extreme growth in sales (from 0.08M in 2023 to 3.2M in 2025) and employees (from 14 in 2023 to 36 in 2026). This may indicate an improved market situation or a renewal of actors in the industry. At the same time, it is important to note that the industry has previously experienced significant declines, such as in 2022 when sales fell by 95.7% compared to 2021.
Companies and Organizational Forms in the Industry
Registered Companies in the Industry
In Kristiansund, the following companies are registered in the toy industry:
- Merlin Kids Trondheim As (Arnulf Øverlands gate 6) – AS, 16 employees, EBITDA 1.3M NOK
- Extra Leker Butikker As Avd Kristiansund (Industriveien 17) – AS, 10 employees, no operating profit
- Merlin Kids Kristiansund As (Alti Storkaia) – AS, 10 employees, EBITDA -432K NOK
- Dwingulerbutikken As Konkursbo (Jøriberget 8, Frei) – KBO, 0 employees
- Special Moments By Brunk (Fridtjof Nansens gate 7) – ENK, 0 employees
Organizational Forms
- AS (Anonymous Societies): 3 companies, 36 employees, total operating profit 15.9M NOK
- KBO (Bankruptcy Estate): 1 company, 0 employees
- ENK (Sole Proprietorship): 1 company, 0 employees
Most companies are organized as AS, which suggests they have a high degree of formal structure and potentially greater capacity to handle operational risk.
Geographic Distribution of Business Activity
Distribution of Activity in the Municipality
| Location | Number of Companies | Number of Employees | Operating Profit (NOK) | Sales (NOK) |
|---|---|---|---|---|
| Kristiansund | 3 | 36 | 15.9M | 15.8M |
| Frei | 1 | 0 | 0 | 0 |
All companies in the toy industry in Kristiansund are concentrated in the Kristiansund district itself, with 3 companies and 36 employees. Frei has one registered business, but this is in bankruptcy and has no operating profit or sales.
Operational Efficiency and Bankruptcy Situations
Operational Efficiency and Bankruptcy Risk
- Bankruptcy Registrations: No companies in the toy industry in Kristiansund are registered as bankrupt in 2026, although Dwingulerbutikken As Konkursbo is registered as a bankruptcy estate.
- Operating Profit: Two of the three businesses in Kristiansund have positive operating profit (Merlin Kids Trondheim As and Extra Leker Butikker As Avd Kristiansund), while Merlin Kids Kristiansund As has a negative operating profit of -432K NOK.
- EBITDA Margins: Merlin Kids Trondheim As has a high EBITDA margin of 10%, while Merlin Kids Kristiansund As has a negative margin of -13%.
The industry shows a mix of stable and unstable companies. Although no bankruptcies are registered, there are clear variations in operating profit and EBITDA margins between the companies.
Outlook for New Entrants in the Industry
Outlook for New Entrants
For entrepreneurs considering establishing themselves in the toy industry in Kristiansund, the data shows the following:
- Positive:
- Increased number of employees (from 14 in 2023 to 36 in 2026)
- Rising sales (from 0.08M in 2023 to 3.2M in 2025)
- Stable number of companies (5 companies in 2026, same as in 2025)
- Development Challenges:
- Historical volatility in sales and operating profit
- One company bankruptcy (Dwingulerbutikken As Konkursbo) in the municipality
- Large variation in EBITDA margins between companies
SmartGrunder can help entrepreneurs analyze potential locations in Kristiansund for toy stores, focusing on market potential and operational conditions. It is especially important to assess competition from existing companies such as Merlin Kids Trondheim As and Extra Leker Butikker As Avd Kristiansund, which have established themselves in the municipality.
Conclusion
The toy shop industry in Kristiansund shows both opportunities and challenges for new entrants. With an increasing number of employees and a significant increase in sales over the past two years, the data suggests an improved market situation. At the same time, it is important to be aware of historical variations in operating profit and bankruptcy situations. For entrepreneurs seeking to establish themselves in the municipality, SmartGrunder can provide analysis tools to evaluate locations and market potential in the toy industry.