Toy Shop Industry in Larvik: A Comprehensive Analysis

Toy shop is a small but active sector in Larvik, with 13 registered companies in the municipality. In recent years, the industry has experienced both growth and decline, with a significant increase in employees in 2022 (28 people) followed by a decline in 2025. The sales agreement for 2025 shows a decrease of 17.7% compared to 2024, indicating economic challenges. At the same time, one bankruptcy has been registered in the industry, Kjedekontoret As, which may affect trust and the market. The industry has a mix of established companies and new players, offering both opportunities and challenges for founders.

Economic Trends

Sales and Employees:

• Sales: In 2025, total sales in the industry amounted to NOK 17.3 million, a decrease of 17.7% compared to 2024. The highest sales were achieved in 2021 (NOK 27.2 million), followed by a decline in 2022 and 2023.
• Employees: The number of employees increased significantly from 2021 (19 people) to 2022 (28 people), but decreased back to 24 people in 2026. There is a clear variation over the years, with a decline of 28.6% from 2024 to 2025.

Table: Sales and Employees per Year

Summary: The industry has experienced variations in both sales and employees, with a clear decline in 2025. This may be due to economic pressure or changes in the market.

Registered Companies in the Industry

In Larvik, there are 13 companies registered in the toy shop sector. The most represented organizational forms are AS (4 companies) and ENK (6 companies). Below are some of the key companies:

1. Extra Leker Larvik As (Yttersøveien 6, Larvik): Established in 2005, 11 employees, high sales (NOK 17.5 million) and positive EBITDA (NOK 1.4 million).
2. Spilltinget As (Bugges gate 2, Larvik): Established in 2019, 6 employees, sales of NOK 902,000 and EBITDA of NOK 122,000.
3. Kjedekontoret As (Elveveien 34, Larvik): Established in 2004, 0 employees, bankruptcies and sales of NOK 6.6 million.

Note: Several companies have 0 employees and 0 sales, which may indicate inactivity or newly established companies that have not yet started operations.

Distribution of Business in the Municipality

All registered companies in the toy shop industry in Larvik are located in the city of Larvik. There are 4 companies and 29 employees in total. Economic data for Larvik shows:

• Total sales: NOK 18.4 million
• Total operating income: NOK 18.4 million
• Operating profit: NOK 1.4 million
• EBITDA: NOK 1.5 million
• Gross margin: 40%
• Operating margin: 7%

Conclusion: The business is concentrated in Larvik, with a relatively stable economy. However, there is a significant variation between companies, with some having high income and others being inactive.

Dynamics in the Industry

Bankruptcies: One bankruptcy has been registered in the industry, Kjedekontoret As, which had sales of NOK 6.6 million and EBITDA of NOK 716,000 before the bankruptcy. This may affect trust in the industry and create economic challenges for other companies.

Business Dynamics: The industry has a mix of established companies (such as Extra Leker and Spilltinget) and new players (such as Høyessen Deko and Jorunn Fønstelien Online Coaching). Some companies have been in operation since 2004, while others were recently established (2024–2026). This shows a certain degree of stability, but also a certain degree of uncertainty in the market.

Outlook for Founders

The industry has shown both growth and decline over the years, with a significant increase in 2022 (28 employees) followed by a decline in 2025. This may indicate that the market is sensitive to external factors such as economic crises or changes in consumer behavior. For founders, this means it is important to be flexible and adapt to market needs.

Opportunities: There are opportunities for new companies, especially if they can offer unique products or services. There are also opportunities to collaborate with existing companies in the industry.

Challenges: The bankruptcy of Kjedekontoret As and the declining trend in sales and employees can be a challenge. Founders must be prepared to compete with established companies and manage economic pressures.

The toy shop industry in Larvik has a mix of established companies and new players, with both opportunities and challenges. Economic trends show variations, with a decline in sales and employees in 2025. This may be due to economic pressure or changes in the market. For founders, it may be possible to find a place in the industry, but it is important to be flexible and adapt to market needs. SmartGrunder can help founders find suitable addresses and develop strategies to succeed in this sector.