Industry · municipality
Toy Shop Industry in Lier: A Comprehensive Analysis
Key Insights on Companies, Economic Trends, and Opportunities in the Toy Shop Sector in Lier Municipality
Overview of the Toy Shop Industry in Lier
Executive Summary
The toy shop industry in Lier municipality has proven to be a stable, but variation-driven sector with three registered companies. In recent years, the industry has experienced both strong growth periods and challenges, particularly in 2018 and 2022. In 2025, there are 25 employees registered in the industry, indicating a gradual stabilization after a period of variations. There are no registered bankruptcy cases in the industry, but companies such as Partyland Retail AS have a high debt level, which could be an important consideration for new entrants.
The industry is distributed across two central locations in the municipality: Gullaug and Lierstranda, where each has one company. In recent years, there has been growth in sales, especially from 2020 onward, despite periods of decline. This shows that the industry has a certain degree of resilience, but also dependence on market conditions and consumer spending.
For entrepreneurs, this could be an interesting industry to explore, especially considering the positive development in 2025 and the presence of existing companies. SmartGrunder can help analyze potential locations in Lier for this industry.
Economic Development of the Toy Shop Industry in Lier
Economic Overview
The industry has experienced significant variations in sales and number of employees over time. The table below shows the development from 2016 to 2025:
| Year | Sales (NOK) | Number of Employees |
|---|---|---|
| 2016 | 18.2M | 14 |
| 2017 | 11.9M | 12 |
| 2018 | 2.7M | 9 |
| 2019 | 8.6M | 13 |
| 2020 | 16.0M | 28 |
| 2021 | 14.5M | 25 |
| 2022 | 7.8M | 22 |
| 2023 | 7.8M | 23 |
| 2024 | 8.5M | 23 |
| 2025 | 10.0M | 25 |
Sales experienced a sharp decline in 2018, but have since grown up to 2025. The number of employees increased significantly in 2020, but has since stabilized. This shows that the industry has a certain degree of variations, but also an ability to adapt to market conditions.
In 2025, the industry had a sales growth of 16.9% compared to 2024, indicating a positive development. This could be an indication of increased consumer interest or effective marketing from existing companies.
Companies in the Toy Shop Industry in Lier
Companies in the Industry
There are three companies registered in the toy shop industry in Lier municipality:
- Partyland Retail AS – Headquarters located at Mørkveien 19, Gullaug. The company has 16 employees and a sales volume of 8.2M NOK. It has a high debt level of 4.6M NOK, which could be a challenge for the company's financial stability.
- Helge Viker AS – Headquarters located at Husebysletta 19, Lierstranda. The company has 7 employees and a sales volume of 10.0M NOK. It has a lower debt level compared to Partyland Retail AS, which indicates better financial health.
- Partyland Liertoppen – A new company registered in 2024, but has no employees or sales. This could indicate that the company is in the start-up phase or has another strategy.
Most companies are organized as AS, which is the most common organizational form in the industry. There are no registered bankruptcy cases in the industry, but companies with high debt levels could be an important consideration for new entrants.
Distribution of the Toy Shop Industry in Lier
Industry Geography
The industry is distributed across two central locations in Lier municipality: Gullaug and Lierstranda. The table below shows the comparison between the two areas:
| Location | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) | EBITDA Margin |
|---|---|---|---|---|---|
| Gullaug | 1 | 16 | 8.2M | 945.0K | 10% |
| Lierstranda | 1 | 7 | 10.0M | 722.0K | 7% |
Gullaug has lower sales compared to Lierstranda, but a higher EBITDA margin. This could indicate that the company in Gullaug has better cost control. Lierstranda has higher sales, but a lower EBITDA margin, which could indicate higher operating costs.
There are no registered bankruptcy cases in the industry, but companies with high debt levels could be an important consideration for new entrants. It is also possible that the companies in Lierstranda have better market positioning or higher customer loyalty.
Industry Dynamics and Stability
Industry Dynamics
The industry has proven to be relatively stable in terms of bankruptcy cases. There are no registered bankruptcy cases in the industry, which indicates that the companies have a certain degree of financial stability. This could be an important factor for new entrants who wish to establish themselves in the municipality.
However, there are some companies with high debt levels, such as Partyland Retail AS, which has a debt of 4.6M NOK. This could be a challenge for the company's financial health, and could be an important consideration for new entrants who wish to establish themselves in the municipality.
There is also a variation in sales and number of employees over time, which could indicate that the industry is dependent on market conditions and consumer spending. This could be an important consideration for new entrants who wish to establish themselves in the municipality.
Outlook for Entrepreneurs in the Toy Shop Industry in Lier
Outlook for Entrepreneurs
For entrepreneurs, the toy shop industry in Lier municipality could be an interesting opportunity, especially considering the positive development in 2025 and the presence of existing companies. However, it is important to be aware of the variations that have been in the industry over time, and how this can affect a new entrant.
It is also important to be aware of the companies that have high debt levels, such as Partyland Retail AS, and how this can affect a new entrant. It is also important to be aware of the variations that have been in the industry over time, and how this can affect a new entrant.
SmartGrunder can help entrepreneurs analyze potential locations in Lier for this industry, and provide advice on how to navigate the challenges that may be associated with establishing oneself in the municipality.
Conclusion
The toy shop industry in Lier municipality has proven to be a stable, but variation-driven sector with three registered companies. In recent years, the industry has experienced both strong growth periods and challenges, particularly in 2018 and 2022. In 2025, there are 25 employees registered in the industry, indicating a gradual stabilization after a period of variations.
There are no registered bankruptcy cases in the industry, but companies such as Partyland Retail AS have a high debt level, which could be an important consideration for new entrants. For entrepreneurs, this could be an interesting industry to explore, especially considering the positive development in 2025 and the presence of existing companies.
SmartGrunder can help analyze potential locations in Lier for this industry, and provide advice on how to navigate the challenges that may be associated with establishing oneself in the municipality.