Toy Shop Industry in Lillehammer: Current Status and Outlook

Toy Shop Industry in Lillehammer: Current Status and Outlook

Lillehammer has a small but active toy shop sector with five registered companies. The sector has been marked by significant variations in sales and employees over time, with a sharp decline in 2025. Although the number of employees has increased in recent years, the figures indicate uncertainty in the market. Companies such as Poku AS and Pamas Invest AS have been key players, while some companies report zero sales. Prospects for new entrants must be carefully considered due to the unstable economic development.

Economic Trends

• Sales: Sales have varied significantly, with a sharp decline of -99.5% in 2025 compared to 2024. The highest sales were reported in 2021 with NOK 20.7 million.
• Employees: The number of employees has increased by +27.8% from 2025 to 2026, but experienced a sharp decline of -47.6% from 2017 to 2018.
• Margins: The EBITDA margin has been negative for several years, with the lowest value at -10% in 2024.

Key Economic Figures (2026)

Registered Companies

Lillehammer has five companies in the toy shop industry:

1. Byggeklossen Strandtorget AS (Sliperivegen 2A) – 14 employees, AS structure, founded 1990
2. Poki Heaven AS (Alf Lundebys veg 6) – 7 employees, AS structure, founded 2021
3. Poku AS (Storgata 78) – 6 employees, AS structure, founded 2018
4. Pamas Invest AS (Rødsildrevegen 2) – 1 employee, AS structure, founded 2005
5. Sportline ANS (Vårsetervegen 27) – 0 employees, ANS structure, founded 1997

Organizational Forms

• AS (4 companies) – Dominates the sector with 28 employees and NOK 8.6 million in sales
• ANS (1 company) – Has zero employees and zero sales

All activities in the toy shop industry in Lillehammer are concentrated in the Lillehammer area. There is 1 active area with:

• 4 companies
• 28 employees
• NOK 8.6 million in sales
• NOK -716 thousand in EBITDA

No detailed distribution per sub-area is available in the dataset.

• Bankruptcies: No bankruptcies are registered for the toy shop industry in Lillehammer.
• Unstable figures: Two companies (Byggeklossen and Poku) have negative EBITDA, while Pamas Invest AS has positive EBITDA of NOK 68 thousand.
• Zero sales: Two companies (Byggeklossen and Sportline) report zero sales in 2026.
• Large variation: Sales have varied between NOK 45 thousand (2025) and NOK 20.7 million (2021).

Outlook for Entrepreneurs

The industry shows signs of instability, with a sharp decline in sales of -99.5% in 2025 and negative EBITDA for several years. This may be due to:

• Market fluctuations: Large variations in sales over time (from NOK 45 thousand to NOK 20.7 million)
• Competitive conditions: Few companies (5) with large variations in scale
• Economic pressure: Negative EBITDA for most companies

Potential opportunities:

• Increasing number of employees (+27.8% from 2025 to 2026)
• Need for differentiation in a market with few players
• Potential in Pamas Invest AS' positive EBITDA (NOK 68 thousand)

Recommendation: Entrepreneurs should consider focusing on unique offerings or digitalization to stand out in an unstable market.

Lillehammer's toy shop industry has a complex history with both rising and falling trends. With five companies and 28 employees, the sector is small but active. The most notable challenges are the unstable economy and large variations in sales. At the same time, the number of employees shows a positive trend. Entrepreneurs should consider leveraging potential gaps in the market, especially with a focus on innovation and differentiation. SmartGrunder can help find optimal locations in Lillehammer for toy shops seeking to establish themselves in this market.