Toy Shop Industry in Lørenskog: A Comprehensive Analysis

Industry Overview

Lørenskog has an active toy industry with 7 registered companies in the municipality. The industry has been marked by variations in sales and employees over time, with a significant decline in the number of employees from 2022 to 2026. One of the registered companies, Lørenskog Leker As, is registered in bankruptcy, indicating challenges in the industry. At the same time, companies such as Extra Leker Lørenskog As and Triaden Leker As have shown stable or positive development in recent years.

Economic Trends

The industry has experienced variations in sales and employees over time. Sales figures have ranged between NOK 20.8 million (2018) and NOK 36.3 million (2016), with an 8.0% decline from 2016 to 2017. The number of employees has also been unstable, increasing from 39 in 2016 to 50 in 2022, before being reduced to 24 in 2026. EBITDA margins have been weak, with an average EBITDA margin of 2% in 2023. The industry has also been marked by high levels of debt, with an average total debt of NOK 13.8 million per company.

The following companies are registered in the toy industry in Lørenskog:

• Extra Leker Lørenskog As (founded 1994, 14 employees, AS legal form)
• Triaden Leker As (founded 1986, 8 employees, AS legal form)
• Happy Kids As (founded 2015, 3 employees, AS legal form)
• Lol Holding As (founded 2015, 0 employees, AS legal form)
• Lørenskog Leker As (founded 2015, 0 employees, AS legal form, bankruptcy)
• Thomas Wabakken (founded 2005, 0 employees, ENK legal form)
• Tp Handel Terje Paulsen (founded 2001, 0 employees, ENK legal form)

Most companies are organized as AS, with 3 companies in this form. The bankruptcy of Lørenskog Leker As indicates challenges in the industry, particularly regarding income and operating results.

All toy industry companies in Lørenskog are registered in the municipality's main town, Lørenskog. Here, 3 companies are registered with a total of 25 employees. Sales in this part of the municipality amount to NOK 29.0 million, with an operating income of NOK 29.3 million. Average operating income per employee is NOK 1.3 million, and the EBITDA margin is 2%.

Operational Dynamics and Bankruptcy

The industry has experienced a bankruptcy in 2025, with Lørenskog Leker As being the only company in bankruptcy. This company had an income of NOK 5.2 million, but a negative EBITDA of NOK -566,000 and no employees. The bankruptcy may be due to a 11% decline in sales compared to previous years. Other companies in the industry have shown more stable development, but many have high debt levels and weak EBITDA margins.

Outlook for Founders

For founders in the toy industry in Lørenskog, it is important to be aware of recent trends. The industry has shown variations in sales and employees, with a decline in the number of employees from 2022 to 2026. This may be due to increased bankruptcy risk and high debt levels among many companies. Founders should consider establishing themselves in areas with high foot traffic, such as near Metro Senteret or the library, to maximize sales potential. At the same time, they should be aware of the operating results and EBITDA margins, which have been weak for several years. SmartGrunder can help founders find optimal addresses in Lørenskog for toy shops based on natural and development trends.

Lørenskog has an active, but challenging toy industry with both opportunities and risks. Although there has been a bankruptcy, several companies have shown stable or positive development. Founders should consider establishing themselves in areas with high foot traffic and be aware of the operating results and EBITDA margins. With the right strategy and focus on financing, it may be possible to achieve success in this industry in Lørenskog.