The Toy Shop Industry in Midt Telemark: An Analysis of Companies, Economics, and Outlooks

The toy shop industry in Midt Telemark shows a weak positive trend in sales and employees over time. Sales increased by 14% from 2024 to 2025, from NOK 5.4 million to NOK 6.1 million. Employees have been variable, with an expected increase from 5 to 6 employees from 2025 to 2026. The EBITDA margin is at 1%, indicating weak profitability. Hvitås Leiker AS, the only active AS in the industry, has higher profitability compared to the other companies, which have zero sales and employees.

In Midt Telemark, four companies are registered in the toy shop industry:

1. Hvitås Leiker AS (Stasjonsvegen 26, Bø I Telemark) – AS form, 7 employees, sales of NOK 6.1 million, EBITDA of NOK 72,000.
2. Aamot Manacost (Bergenvegen 10, Bø I Telemark) – ENK form, 0 employees, sales of NOK 0.
3. Aamot Manacost (Bergenvegen 10, Bø I Telemark) – ENK form, 0 employees, sales of NOK 0.
4. Lootlab AS (Stasjonsvegen 14, Bø I Telemark) – AS form, 0 employees, sales of NOK 0.

The two ENK companies and Lootlab AS have no operating results, while Hvitås Leiker AS is the only active business in the industry.

All businesses in the toy shop industry in Midt Telemark are located in Bø I Telemark. There is no activity in other districts or cities in the municipality. Hvitås Leiker AS is located on Stasjonsvegen 26, while the other companies are registered on Bergenvegen 10. This shows a concentration of activity in a single district.

The industry has been marked by variations in sales and employees over time. Sales increased by 20.4% from 2020 to 2021, but then fell by 11.9% from 2021 to 2022. There are no registered bankruptcies in the industry, indicating some stability. However, there is a clear difference in profitability between Hvitås Leiker AS and the other companies, which have zero operating results.

The outlook for the toy shop industry in Midt Telemark is a mix of stability and challenges. Hvitås Leiker AS has shown positive development with increasing sales and employees, suggesting potential growth. However, the other companies in the industry are not active, which may indicate low competitiveness. For entrepreneurs, it may be possible to utilize the existing infrastructure in Bø I Telemark, but it is important to ensure profitability and operating results to avoid similar challenges as the other companies.

The toy shop industry in Midt Telemark is dominated by Hvitås Leiker AS, which is the only active business with operating results. Sales have shown a weak positive trend, but there is a need for increased diversification and stabilization of the industry. For entrepreneurs, it may be possible to utilize existing locations in Bø I Telemark, but it is important to focus on profitability and operating results to ensure future growth.

The toy shop industry in Midt Telemark is small-scale with four companies, of which only one (Hvitås Leiker AS) is active. Sales have increased by 14% from 2024 to 2025, and employees are expected to increase to 6 in 2026. The industry has no bankruptcies, but there is a clear difference in profitability between the companies. The outlook is a mix of stability and challenges, with potential opportunities for entrepreneurs wishing to establish themselves in Bø I Telemark.