Toy Shop Industry in Molde: Current State and Future Outlook

The toy shop industry in Molde is a small but stable sector focused on local businesses. There are a total of 5 companies registered in the municipality, but only one of these (Brio Lek Center Roseby As) has active operations with employees and revenue. The remaining companies are either recently started or have no operational activity. The industry shows small but positive trends in sales and operating results, although the number of employees has been unstable in recent years. There is potential for growth, especially with a focus on quality and local connections.

Sales Development

Sales for the toy shop sector in Molde have varied over time but show a positive trend in the last two years. From 2024 to 2025, sales increased by 8.6% from NOK 11.0M to NOK 11.9M. This development follows a general stabilization after a decline during the pandemic (2020-2021).

Workforce Development

The number of employees has been unstable, with a maximum of 18 in 2017 and a decline to 9 in 2026. This development reflects both company mergers and a decline in operational activity at certain businesses.

Operating Results

Brio Lek Center Roseby As has an EBITDA margin of 14% and a gross profit of 53%, which indicates a relatively good operating economy. This is one of the few businesses in the industry that has both revenue and operating results.

Registered Companies

There are 5 companies registered in Molde within the toy shop industry:

1. Brio Lek Center Roseby As – Active company with 9 employees, operating income of NOK 12.0M and EBITDA of NOK 1.8M.
2. G.n. Invest As – New company (2022) with 0 employees and no operational activity.
3. Kids Outlet Molde – New company (2026) with 0 employees and no operational activity.
4. Pokehub Bayar Beker Ismail – Two companies (2026) with 0 employees and no operational activity.

Organizational Forms

All companies are registered as AS or ENK. Brio Lek Center Roseby As is the only company with operational activity, while the rest are newly started or have no operational activity.

Distribution by Location

All 5 companies are registered in Molde, although only one of them (Brio Lek Center Roseby As) has active operations. The distribution shows that the industry is concentrated in the municipality's center, with addresses on Lingedalsveien and Enenvegen. This indicates that there is a local core for the toy shop industry in Molde.

Operational Competence and Bankruptcy Statistics

None of the registered companies in the industry have gone bankrupt, which shows a relative stabilization in the sector. Brio Lek Center Roseby As has a good financial health with positive operating results and low debt. The new companies (G.n. Invest As, Kids Outlet Molde, Pokehub) have no operational activity, which may indicate that they are in the startup phase or have been established for specific purposes.

Outlook for Founders

The toy shop industry in Molde shows potential for growth, especially with a focus on quality and local connections. Brio Lek Center Roseby As has shown that it is possible to achieve stable results in the sector, even though the competition is strong. Newly established companies such as G.n. Invest As and Kids Outlet Molde may represent new opportunities, but will need strong market strategies to be successful.

SmartGrunder can help founders find suitable addresses and locations in Molde to start a toy shop business. With the right strategy and focus on customers in the region, it may be possible to achieve both economic stability and market share in the municipality.

The toy shop industry in Molde has both opportunities and challenges. With a stable business such as Brio Lek Center Roseby As as an example, as well as potential new players, the sector can continue to grow. Founders should consider focusing on unique value, local connections, and quality to stand out in a competitive market. SmartGrunder can contribute with advice on locations and strategies to ensure success in the municipality.