Toy Shop Industry in Moss

Toy shop activity in Moss municipality is characterised by a mix of established and newer companies, with 17 registered businesses as of 2025. Sales have shown resilience despite challenges, growing from NOK 29.3M in 2025 compared to NOK 26.6M in 2024. Employment trends have been volatile, peaking at 25 employees in 2016 before declining to 16 in 2025, though a rebound to 21 employees is projected for 2026. Key players include Extra Leker Moss As (14 employees) and Tabletopbattle As (5 employees), while several newer ventures like Partyland Moss and Kambobricks.no As remain inactive or in early stages. The sector faces financial challenges, with negative EBITDA margins for most companies and high debt levels.

Sales Development (NOK):

Employees (Year-over-Year Change):

Sales have grown by 10% from 2024 to 2025, but EBITDA margins are negative for most companies. Employees have been most stable after 2021, with an expected increase of 31.2% in 2026.

Key Companies in Moss:

Legal Form:

• AS: 3 companies, 23 employees, NOK 29.7M operating income
• ANS: 1 company, 0 employees, NOK 0 operating income
• ENK: 4 companies, 0 employees, NOK 0 operating income

The most stable companies are Extra Leker and Tabletopbattle, while several newer companies (e.g., Partyland Moss) have no activity yet.

Distribution of Activity in Moss:

Key Locations:

• Rygge Storsenter (Carlbergveien 2): 2 companies (Extra Leker Moss As, Partyland Moss)
• Høydaveien 17: Tabletopbattle As
• Skoggata 20: Bn Sport Norge Ans
• Kulpeåsen 53: Pura Glass As

Activity is most concentrated in Moss city centre and Rygge Storsenter, with less presence in other parts of the municipality.

Bankruptcies and Financial Challenges:

• No bankruptcies registered among the 17 companies in the industry.
• Negative EBITDA margin for 12 of 17 companies (e.g., Extra Leker Moss As: -1%, Pura Glass As: -31%).
• High debt levels for several companies (e.g., Extra Leker: NOK 11.2M, Tabletopbattle: NOK 1.6M).

Stability and Development:

• Tabletopbattle As has shown strong growth (22% sales growth in 2023) and positive EBITDA (27.3K/employee).
• Pura Glass As had extreme growth in 2024 (191% sales) but still negative EBITDA.
• Many companies have zero activity (e.g., Brikkeparadis As, Scoreboard Games As).

Outlook for Entrepreneurs

Opportunities:

• Growing sales (10% growth from 2024 to 2025) and expected increase in employee numbers (21 in 2026) show potential for growth.
• New companies such as Partyland Moss and Kambobricks.no As could provide competitive alternatives.
• Location potential in Moss city centre and Rygge Storsenter, where several companies already operate.

Challenges:

• Negative EBITDA margin for most companies (average 0%) requires effective cost management.
• High debt (average NOK 4.3M per company) could be a barrier for new investors.
• Competitiveness from both local and national buyers (e.g., Extra Leker Moss As).

Public Administration and Defense (Parent Industry):

• Larger company base (18 companies) compared to the toy shop industry (17 companies).
• Similar sales development: NOK 29.3M in 2025, but with more stable EBITDA margins.
• Peer companies:

Contrast to toy shop industry:

• The parent industry has higher sales and EBITDA stability.
• The toy shop industry has more variation in company structure and financial health.
• The parent industry includes both public and private actors, while the toy shop industry is primarily private companies.

The toy shop industry in Moss has both opportunities and challenges. With an expected increase in sales and employee numbers heading into 2026, as well as existing locations in Moss and Rygge, it could be an attractive sector for entrepreneurs. However, the negative EBITDA margin and high debt levels require attention to cost management and financing. SmartGrunder can help entrepreneurs explore competitive addresses in Moss for this industry.