Industry · municipality
Toy Shop Industry in Nordre Follo: Current Status and Outlook
An analysis of the toy shop sector in Nordre Follo, Norway, with insights into companies, statistics, and future opportunities for founders and local decision-makers.
Executive Summary
Industry Overview
The toy shop industry in Nordre Follo has a complex history with both strong and weak periods. In 2026, there are 13 companies registered in the industry, with a total payroll expense of 1.4 million NOK and 79 employees. The only company-owned toy shop with positive financial data is Yes Vi Leker Kolbotn AS, which reports an operating income of 6.2 million NOK and an EBITDA margin of 7%. However, most companies have no or very limited financial data, indicating an industry with significant variation in operations and stability.
Economic Overview
Sales Development (2016–2025):
| Year | Sales (NOK) | Annual Change |
|---|---|---|
| 2016 | 41.7M | - |
| 2017 | 31.4M | -24.8% |
| 2018 | 5.9M | -81.1% |
| 2019 | 7.2M | +22.0% |
| 2020 | 8.2M | +12.7% |
| 2021 | 11.5M | +40.9% |
| 2022 | 11.7M | +1.7% |
| 2023 | 11.4M | -2.9% |
| 2024 | 5.2M | -54.0% |
| 2025 | 6.2M | +18.4% |
Employee Development (2016–2026):
| Year | Number of Employees | Annual Change |
|---|---|---|
| 2016 | 44 | - |
| 2017 | 38 | -13.6% |
| 2018 | 36 | -5.3% |
| 2019 | 19 | -47.2% |
| 2020 | 16 | -15.8% |
| 2021 | 15 | -6.2% |
| 2022 | 13 | -13.3% |
| 2023 | 28 | +115.4% |
| 2024 | 38 | +35.7% |
| 2025 | 51 | +34.2% |
| 2026 | 79 | +54.9% |
Sales have been highly volatile, with a drastic decline in 2018 followed by a gradual increase from 2021. Employee numbers have shown a dramatic rise since 2022, indicating inflated activity in recent years.
Companies in the Industry
There are 13 companies in the toy shop industry in Nordre Follo, with the following organizational forms:
- AS (4 companies): Total of 85 employees, operating income of 6.2 million NOK and EBITDA of 477,000 NOK.
- ENK (5 companies): No financial data available.
- ANS (1 company): No financial data available.
The most notable companies are:
- Yes Vi Leker Kolbotn AS (Kolbotn): Operating income of 6.2 million NOK, EBITDA margin of 7%, and 9 employees.
- Cardcenter AS (Langhus): 35 employees, but no financial data.
- Thomas Leker Ski AS (Ski): 29 employees, but no financial data.
Many companies have no or very limited financial data, which may indicate an industry with significant variation in operations and stability.
Business Geography
Business activity distributed across cities in Nordre Follo:
| City | Number of Companies | Number of Employees | Operating Income (NOK) | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|---|
| Ski | 2 | 41 | 0 | 0 | 0 |
| Langhus | 2 | 35 | 0 | 0 | 0 |
| Kolbotn | 1 | 9 | 6.2M | 6.2M | 477.0K |
Kolbotn has a single, but financially strong company (Yes Vi Leker Kolbotn AS), while Ski and Langhus have multiple companies with no or very limited financial data. This indicates that Kolbotn is an important hub for toy shops in the municipality.
Business Dynamics
Bankruptcies and stability: No bankruptcies have been registered in the toy shop industry in Nordre Follo, indicating a relatively stable industry. However, many companies lack financial data, which may make it difficult to assess their long-term stability.
Growth and decline: Employee numbers have increased sharply from 2022 (13 employees) to 2026 (79 employees), indicating inflated activity in recent years. Sales have been more volatile, with a drastic decline in 2018 followed by a gradual increase from 2021.
Outlook
Outlook for Founders
The toy shop industry in Nordre Follo shows signs of inflated activity in recent years, with a significant increase in the number of employees (from 13 in 2022 to 79 in 2026). This could be a positive development for founders, especially in Kolbotn where Yes Vi Leker Kolbotn AS has demonstrated good financial performance. However, sales remain volatile, and many companies lack financial data, which may make it difficult to assess the risk for new companies. Founders should consider focusing on areas with existing activity, such as Kolbotn, and be prepared for an uncertain market development.
Outlook for the Parent Industry
Public administration and defense is a larger industry in Nordre Follo with 14 companies, compared to 13 companies in the toy shop industry. Sales in this industry have been more stable, with a gradual increase from 2021 to 2025. Employee numbers have also shown a more gradual increase, from 19 in 2022 to 87 in 2026. An interesting peer company in this industry is Panduro Hobby Ski (hobby market), which has higher sales (12.1M NOK) and EBITDA (495.5K NOK) compared to most toy shop companies in the municipality. This indicates that public administration and defense have a more stable and higher income than toy shops in Nordre Follo.
Other companies in offentlig administrasjon og forsvar (not in toy shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Panduro Hobby Ski | hobby store | Ski storsenter|Jernbanesvingen 6, 1400 | NOK 12.1M | 8 | NOK 495.5K |
Conclusion
The toy shop industry in Nordre Follo has a complex history with both strong and weak periods. In 2026, there are 13 companies registered, with a total payroll expense of 1.4 million NOK and 79 employees. The only company-owned toy shop with positive financial data is Yes Vi Leker Kolbotn AS, which reports an operating income of 6.2 million NOK and an EBITDA margin of 7%. However, most companies have no or very limited financial data, indicating an industry with significant variation in operations and stability. Founders should consider focusing on areas with existing activity, such as Kolbotn, and be prepared for an uncertain market development. SmartGrunder can help founders find suitable addresses in Nordre Follo for this industry.