Industry · municipality
Toy Shop Industry in Notodden: A Comprehensive Analysis
Economic Trends, Company Overview, and Future Prospects for Toy Shops in Notodden Municipality, Norway
Executive Summary
The toy shop industry in Notodden is a small but stable sector with a single company. The only registered company, Buddy Leker As, has been operational since 1986 and has shown variations in revenue and number of employees over time. Although the industry has been affected by economic fluctuations, data shows that no bankruptcies have been registered in the sector. This indicates a certain level of stability, even though the development has been uneven.
Economic Overview
Economic Trends
Revenue has shown variations over the past years, with a decline of 22.6% from 2018 to 2019, followed by an increase of 20.4% from 2019 to 2020. The most recent data (2025) shows an increase of 4.7% compared to 2024. Number of employees has shown a decline over time, from 9 employees in 2016 to 6 employees in 2026, with an average annual decline of approximately 2.5%.
Key Figures
- EBITDA margin: 1% (2025)
- Gross margin: 47% (2025)
- Revenue per employee: NOK 835,200 (2025)
- EBITDA per employee: NOK 14,500 (2025)
Companies in the Industry
Registered Companies
- Buddy Leker As (address: Tuvenbøygen 2, Notodden)
- Organizational form: AS
- Founded: October 16, 1986
- Number of employees: 6
- Bankruptcies: Not registered
- Revenue: NOK 5.0 million (2025)
- EBITDA: NOK 87,000 (2025)
- Total equity: NOK 1.5 million
- Total debt: NOK 1.4 million
Organizational Form
- AS: 1 company, 6 employees, NOK 5.0 million revenue, NOK 1.5 million equity.
Business Geography
| Location | Number of Companies | Number of Employees | Revenue (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Notodden | 1 | 6 | 5.0M | 87,000 |
All businesses in the industry are located in the Notodden city center, with a focus on standalone stores.
Business Dynamics
Bankruptcies
- No registered bankruptcies in the industry in Notodden in recent years.
Dynamics
- Revenue: Largest decline (22.6%) in 2019, followed by an increase of 20.4% in 2020.
- Number of employees: Decline from 9 in 2016 to 6 in 2026, with an average annual reduction of 2.5%.
- EBITDA: Stable at approximately NOK 87,000 in recent years, with a margin of 1%.
Outlook
Development Trends
- Revenue: A weak increase in 2025 (4.7%) indicates a degree of stabilization after a period of fluctuations.
- Number of employees: A decline over time suggests potential challenges in maintaining workforce levels, even though no bankruptcies have been registered.
- EBITDA margin: The low margin (1%) indicates that the company operates with marginal profits, which could be a challenge for new entrants.
Opportunities for Entrepreneurs
- Stable market: Although the industry has been affected by fluctuations, no bankruptcies have been registered, indicating a certain level of stability.
- Low competition: With only one company in the industry, there may be opportunities to establish oneself, especially if there is a need for new offerings or specialization.
- SmartGrunder can help: We can help entrepreneurs find suitable addresses in Notodden for this industry, with a focus on development potential and local conditions.
Conclusion
The toy shop industry in Notodden is a small but stable sector with a single company. Although there have been variations in revenue and number of employees over time, no bankruptcies have been registered, indicating a certain level of stability. For entrepreneurs, there may be opportunities in a sector with low competition, but it is important to be aware of the marginal profit margins and uneven development trends. SmartGrunder can help with finding suitable locations and strategies to establish oneself in this market segment.