Toy Shop in Øvre Eiker: An Industry in Transition

Øvre Eiker: An Industry in Transition

The toy shop industry in Øvre Eiker has experienced significant fluctuations over time. Although four companies are registered in the municipality, data shows a marked decline in both sales revenue and number of employees after 2018. This indicates an industry in crisis, but with small signs of stabilization in 2024.

The municipality has a unique position in the Viken region, with a combination of rural and urban structure. This can provide opportunities for specialized business models, especially if local needs and cultural trends are adapted to.

SmartGrunder can help entrepreneurs find suitable locations in Øvre Eiker for this industry, based on both market trends and municipal conditions.

Economic Trends

Sales Development:

Employees:

The most striking development is the extreme decline in sales revenue from 2018 to 2019, followed by a complete halt in activity until 2024. The number of employees has been highly unstable, with a complete decline in 2021, but a small increase in 2024.

Companies in the Industry

The following companies are registered in the toy shop industry in Øvre Eiker:

1. Bechers Handel (Rørenveien 108, Hokksund) – ENK (sole proprietorship), established 2018, 0 employees
2. Boosterpakker As (Hellefossveien 8, Hokksund) – AS (limited company), established 2024, 0 employees
3. Draugsvoll (Turnstien 1, Hokksund) – ENK (sole proprietorship), established 2020, 0 employees (two companies with the same name, but different establishment dates)

Organizational Forms:

• ENK (sole proprietorship): 3 companies
• AS (limited company): 1 company

All companies have 0 employees and 0 sales revenue after 2018, which suggests that they either operate below the establishment requirements or have been in a standstill.

Business Geography

All registered companies in the toy shop industry in Øvre Eiker are located in Hokksund, which is the municipality's most populated district. This is an important observation, as it indicates that the industry in the municipality is concentrated in a single district.

Hokksund has a mix of urban and rural structure, which can provide opportunities for both traditional shops and modern business models. However, no activity is registered in other districts in the municipality.

Business Dynamics

Bankruptcies and Operational Status:

• No bankruptcies are registered for companies in the toy shop industry in Øvre Eiker
• All companies are marked as non-bankrupt in the data

Operational Status:

• Four companies are registered, but all have 0 employees and 0 sales revenue after 2018
• Two of the companies have the same name (Draugsvoll) but different establishment dates

Operational Economics:

• All companies have 0 in operating profit, gross profit, EBITDA, and other financial key figures after 2018
• There is no data on wage expenses or operational results per employee

Outlook for Entrepreneurs

For entrepreneurs considering starting a toy shop in Øvre Eiker, the data shows the following:

Opportunities:

• There are no competitors in the municipality after 2018, which could provide room for a new player
• Four companies are registered, but all have been in a standstill or have 0 employees
• It may be possible to utilize the existing infrastructure in Hokksund

Challenges:

• The industry has been in crisis since 2019, with no sales revenue
• There is no data on wage expenses or operational results per employee
• There are no financial key figures for the companies after 2018

Recommendation:

• A new player should consider starting with a small, flexible model
• It may be beneficial to focus on digital channels or specialized products
• It is important to consider local needs and cultural trends in Øvre Eiker

Conclusion

The toy shop industry in Øvre Eiker has been marked by significant fluctuations over time, with a marked decline in activity after 2018. Although four companies are registered in the municipality, all have been in a standstill or have 0 employees after 2018. This indicates an industry in crisis, but with small signs of stabilization in 2024.

For entrepreneurs, there may be opportunities in an industry that has been in crisis, but with potential to develop anew. It is important to consider local needs and cultural trends in Øvre Eiker, as well as to utilize the existing infrastructure in Hokksund.

SmartGrunder can help entrepreneurs find suitable locations in Øvre Eiker for this industry, based on both market trends and municipal conditions.