Industry · municipality
The Toy Shop Industry in Øygarden: An Analysis of Companies, Statistics, and Outlooks
Economic Overview, Business Geography, and Development Trends in Øygarden for the Toy Shop Industry
Executive Summary
The toy shop industry in Øygarden has shown both stability and variations over time. There are 9 registered companies in the industry, with a total sales revenue of NOK 23.1 million in 2025. Employment development has been more uneven, with an increase from 8 to 19 employees between 2023 and 2026. The most prominent company is Extra Leker Bergen As Avd Straume, which reports a sales revenue of NOK 34.5 million and 8 employees. The industry has not registered any bankruptcies, but several companies operate with zero revenue or employees, highlighting variations in business development.
Economic Overview
Sales Development (2016–2025):
| Year | Sales Revenue (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 25.8M | - |
| 2017 | 25.5M | -1.2% |
| 2018 | 13.5M | -47.1% |
| 2019 | 20.1M | +48.7% |
| 2020 | 22.6M | +12.8% |
| 2021 | 20.3M | -10.5% |
| 2022 | 19.2M | -5.1% |
| 2023 | 20.6M | +7.3% |
| 2024 | 23.0M | +11.5% |
| 2025 | 23.1M | +0.5% |
Employment Development (2016–2026):
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 27 | - |
| 2017 | 22 | -18.5% |
| 2018 | 23 | +4.5% |
| 2019 | 14 | -39.1% |
| 2020 | 10 | -28.6% |
| 2021 | 9 | -10.0% |
| 2022 | 9 | +0.0% |
| 2023 | 8 | -11.1% |
| 2024 | 10 | +25.0% |
| 2025 | 11 | +10.0% |
| 2026 | 19 | +72.7% |
Sales revenue has been most stable in 2024 and 2025, with a very small increase of 0.5%. Employment development has been more volatile, with a significant increase of 72.7% from 2025 to 2026.



Companies in the Industry
The following companies are registered in the toy shop industry in Øygarden:
- Kids Outlet Sotra 5 (AS, 11 employees, founded 2025)
- Extra Leker Bergen As Avd Straume (AS, 8 employees, founded 2004)
- Barnebutikken Beate Ekren (ENK, 0 employees, founded 2023)
- Fjæreide Creative Studio (ENK, 0 employees, founded 2025)
- På Små Hjul As (AS, 0 employees, founded 1998)
- Ringo Sartor Storsenter (AS, 0 employees, founded 2023)
- Topten As (AS, 0 employees, founded 2022)
- Vold Ehandel (ENK, 0 employees, founded 2008)
Organizational Form:
- AS: 2 companies, 19 employees, NOK 34.5M sales revenue
- ENK: 7 companies, 0 employees, NOK 0 sales revenue
Notes:
- Extra Leker Bergen As Avd Straume is the only company with both high sales revenue and employees.
- Several companies have zero employees and revenue, which may indicate closure or new startups.
Business Geography
Distribution of Business in the Municipality:
| Location | Number of Companies | Number of Employees | Sales Revenue (NOK) |
|---|---|---|---|
| Straume | 6 | 19 | 34.5M |
| Skogsvåg | 2 | 0 | 0 |
| Kolltveit | 1 | 0 | 0 |
Key Business Centers:
- Straume is the most active area with 6 companies and 19 employees.
- Skogsvåg and Kolltveit have fewer companies, but no employees or revenue.
Conclusion: Business activity is concentrated in Straume, while other parts of the municipality have lower activity.

Business Dynamics
Bankruptcy Statistics:
- No companies in the toy shop industry have registered bankruptcy.
- Extra Leker Bergen As Avd Straume is the only company with positive revenue and employees.
Company Development:
- Kids Outlet Sotra 5 (founded 2025) has 11 employees and NOK 0 revenue.
- På Små Hjul As (founded 1998) has NOK 2.1M revenue, but 0 employees.
Notes:
- The industry shows stability in Straume, but many companies operate with zero revenue or employees, which may indicate challenges in operations or market share.
Outlook for Entrepreneurs
The toy shop industry in Øygarden shows potential, especially in Straume, where 6 companies and 19 employees are registered. The most prominent business, Extra Leker Bergen As Avd Straume, has a sales revenue of NOK 34.5M and 8 employees, demonstrating that there is a market for quality products. Entrepreneurs should consider establishing themselves in Straume, where there is an existing infrastructure and customer base. However, it is important to be aware of competition and market fluctuations, which have affected sales revenue in previous years. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry.
Outlook for the Parent Industry
Public Administration and Defense (parent industry2) has 10 companies in Øygarden, showing that this industry is broader than the toy shop industry. Sales revenue for the parent industry has been more stable, with an increase of 7.1% from 2023 to 2024. Employment development has been positive, with an increase of 29.4% from 2025 to 2026. Peer companies in the parent industry include Mye Moro As Avd Sartor (party store), which has NOK 4.4M sales revenue and 3 employees. Compared to the toy shop industry, the parent industry has higher sales revenue and more stable employment figures, which may indicate a more robust economic structure.



Other companies in offentlig administrasjon og forsvar (not in toy shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Mye Moro As Avd Sartor | party shop | Sartor Storsenter|Sartorvegen 12, 5353 Straume | NOK 4.4M | 3 | NOK 341.3K |
Conclusion
The toy shop industry in Øygarden shows both opportunities and challenges. There are 9 registered companies, with an increase in the number of employees from 8 to 19 between 2023 and 2026. The most prominent business, Extra Leker Bergen As Avd Straume, has a sales revenue of NOK 34.5M and 8 employees. The industry has not registered any bankruptcies, but many companies operate with zero revenue or employees. Entrepreneurs should consider establishing themselves in Straume, where there is an existing infrastructure and customer base. At the same time, the parent industry public administration and defense shows a more stable economic development, which may be an important factor for entrepreneurs to consider. SmartGrunder can help find suitable addresses in the municipality for this industry.