Toy Shop Industry in Porsgrunn: A Comprehensive Analysis

Toy shop is a small but active sector in Porsgrunn with 17 registered companies. In recent years, the industry has experienced both strong growth and challenges, with a recent increase in sales and number of employees. It is particularly interesting to note that two of the most active companies, Lekeplaneten and Zoo Comics, have shown positive development in both sales and operating profit. At the same time, there are several companies with zero employees or sales, which may indicate potential challenges in the sector. SmartGrunder can help entrepreneurs find suitable locations in Porsgrunn for this industry.

Over the past few years, sales in the toy shop sector in Porsgrunn have shown significant variations. There was a sharp increase from 2016 to 2017 (+92%), but then a dramatic decline in 2018 (-85%). There has been a gradual increase since 2019, with a rise of +29% from 2024 to 2025. Regarding the number of employees, there has been a more stable development, with an increase from 16 to 18 employees from 2025 to 2026. This shows that the sector has a certain degree of stability, even though there have been periods of significant variation.

There are a total of 17 companies registered in the toy shop industry in Porsgrunn. The most notable companies include:

• Kids Outlet Porsgrunn (founded 2025, 7 employees, AS-form)
• Lekeplaneten Porsgrunn As (founded 2017, 7 employees, AS-form, 6.6 M NOK in sales)
• Zoo Comics As (founded 2018, 3 employees, AS-form, 3.2 M NOK in sales)

There are also several companies in DA- and ENK-form, including Azene Da and Keezbord Wassenaar. There are also several companies that are registered but have no employees or sales, such as Card Kings As and Herøya Renhold Nilsen Ans.

All companies in the toy shop industry in Porsgrunn are registered in Porsgrunn itself. There are no underlying cities or places that have a significant share of activity in this industry. This indicates that the activity is concentrated in the center of the municipality.

There are no registered bankruptcies in the toy shop industry in Porsgrunn. Nevertheless, there are several companies with zero employees or sales, which may indicate potential challenges. This could be a result of companies that are in the start-up phase, or that have been in operation but no longer actively operate. It is important to note that although there are no bankruptcies, there is a certain degree of variation in activity within the sector.

For entrepreneurs considering starting a toy shop in Porsgrunn, the data show that there are both opportunities and challenges. There has been a recent increase in sales and number of employees, which suggests that it may be a good time to start a new business. At the same time, there are several companies in the sector that have proven to be stable and profitable, such as Lekeplaneten and Zoo Comics. There are also opportunities to utilize the existing business locations in the municipality. SmartGrunder can help entrepreneurs find suitable locations in Porsgrunn for this industry.

The toy shop industry in Porsgrunn has proven to be a dynamic but variable sector. There are opportunities for growth and development, especially with the recent increases in sales and number of employees. At the same time, there are challenges related to the variation in activity and the fact that some companies are not actively operating. For entrepreneurs, it is important to carefully consider these factors and seek advice from expertise such as SmartGrunder to find the best opportunities in the municipality.