Industry · municipality
Toy Shops in Rælingen
An analysis of companies, statistics, and opportunities for entrepreneurs and local decision-makers in Rælingen, Viken, Norway.
Executive Summary
Industry Overview
The toy shop industry in Rælingen is a small but dynamic sector with five registered companies. Although the number of employees has been zero throughout 2016 to 2025, sales statistics show variations with a significant increase from 2019 to 2020 (419.2% increase). There is a mix of companies with both positive and negative economic results, indicating that the industry has both opportunities and challenges.
Economic Overview
Economic Trends
Sales Development:
- 2016–2018: Zero sales.
- 2019: NOK 250,000 (start of growth).
- 2020: NOK 1.3 million (largest increase: +419.2% from 2019).
- 2021: NOK 3.5 million (peaking).
- 2022–2023: Decline of 12.4% and 23.4%, respectively.
- 2024–2025: Mild increases (–12.4% and +8.8%).
Employees:
- Zero employees in all years from 2016 to 2025. This may indicate that the companies operate with minimal staff or are newly established.
Conclusion: The sales development shows a strong but uncertain industry with fluctuations over the past five years.



Companies in the Industry
The following companies are registered in the toy shop industry in Rælingen:
| Company | Legal Form | Sales (NOK) | EBITDA (NOK) | Number of Employees |
|---|---|---|---|---|
| Hobbykongen As | AS | 0 | 0 | 0 |
| Hobbykongen As | AS | 0 | 0 | 0 |
| Lekia Online As | AS | 2.2M | -68.0K | 0 |
| Micro Flight Teknikk As | AS | 356.0K | 98.0K | 0 |
| Pompelogpilt Barneklær Ans | ANS | 0 | 0 | 0 |
Observations:
- Lekia Online As has a negative EBITDA margin (–3%), but shows 8% revenue growth.
- Micro Flight Teknikk As has a positive EBITDA margin (27%) and 100% revenue growth from 2020 to 2021.
- Hobbykongen As and Pompelogpilt Barneklær Ans have no reported financial data.
Geographic Distribution
Toy shop companies in Rælingen are distributed as follows:
- Fjerdingby:
- Øvre Rælingsveg 176 (Hobbykongen As, Lekia Online As, Pompelogpilt Barneklær Ans).
- Nedre Rælingsveg 261 (Pompelogpilt Barneklær Ans).
- Blystadlia:
- Bjørnefaret 4E (Micro Flight Teknikk As).
Conclusion: Fjerdingby is the main hub for the industry, with four companies, while Blystadlia has one company.
Industry Dynamics
Bankruptcies:
- No bankruptcies have been reported for toy shop companies in Rælingen.
Economic Stability:
- Micro Flight Teknikk As has a positive EBITDA (NOK 98.0K) and high margin (27%), indicating good financial health.
- Lekia Online As operates with a negative EBITDA (–68.0K) and low margin (–3%), which may indicate financial challenges.
Conclusion: The industry has a mix of companies with both stable and unstable financial results, but no bankruptcies have been registered.
Outlook
Outlook for Entrepreneurs
Opportunities:
- Sales Growth: Sales increased from 2024 to 2025 (+8.8%), which may indicate rising demand.
- Niche Markets: Companies like Micro Flight Teknikk As show that specialization in unique products can yield profitability.
- Online Sales: Lekia Online As has 8% revenue growth, demonstrating potential in digital sales channels.
Challenges:
- Zero Employees: Many companies operate without employees, which may indicate limitations in scale or resources.
- Negative EBITDA: Some companies have negative results, which may be a challenge for new entrepreneurs.
Recommendation: Entrepreneurs should consider focusing on differentiation, cost optimization, and leveraging digital sales channels to ensure profitability.
Conclusion
The toy shop industry in Rælingen is a small but potentially growth-friendly sector with both opportunities and challenges. Although sales have shown variations, there is a clear increase in 2025. Entrepreneurs should consider focusing on unique products, online sales, and efficient cost management to ensure profitability. SmartGrunder can help find suitable addresses and develop strategies to leverage local opportunities.