Industry · municipality
Toy Shop Industry in Rana: Current State and Future Outlook
Analysis of Companies, Sales, and Employment Trends in the Toy Shop Sector in Rana Municipality, Norway
Economic Overview
In Rana, the toy shop industry has experienced variations in sales and number of employees over time. Sales experienced a significant increase of +8.3% from 2024 to 2025, indicating a positive trend. The number of employees has been more stable, increasing from 12 to 15 in 2026. The table below shows the development over the years:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 12.7M | 20 |
| 2017 | 15.0M | 13 |
| 2018 | 14.1M | 15 |
| 2019 | 13.7M | 16 |
| 2020 | 15.5M | 12 |
| 2021 | 17.5M | 12 |
| 2022 | 16.7M | 12 |
| 2023 | 16.8M | 13 |
| 2024 | 16.4M | 12 |
| 2025 | 17.8M | 15 |
Sales increased by +18.2% from 2016 to 2017, but then declined until 2019 before rising again in 2020 and 2021. This shows some fluctuations in the industry, but a general trend toward stabilization in recent years.



Companies in the Industry
There are a total of 5 companies registered in the toy shop industry in Rana. The most important forms of organization are AS (2 companies) and ENK (2 companies). A detailed overview of the companies is given below:
| Company | Organization Form | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Merlin Kids Mo I Rana As | AS | 9 | 5.2M | 413.0K |
| Extra Leker Mo I Rana As | AS | 8 | 12.7M | -258.0K |
| Marmik Mikalsen | ENK | 0 | 0 | 0 |
| Marmik Mikalsen | ENK | 0 | 0 | 0 |
| Trb Tronic Da | DA | 0 | 0 | 0 |
Note that two of the companies (Marmik Mikalsen) have no employees or sales, which may indicate that they are new or non-operational. Extra Leker Mo I Rana As has a negative EBITDA, which may indicate economic challenges.
Business Geography
Activity in the toy shop industry is concentrated in Mo I Rana, where 2 companies and 17 employees are registered. There is no activity registered in other districts in Rana. The table below shows details for Mo I Rana:
| District | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Mo I Rana | 2 | 17 | 17.8M | 155.0K |
This shows that Mo I Rana is the most important district for the industry, with a combination of companies and employees.

Business Dynamics
The industry has been relatively stable in terms of bankruptcy. There are no registered bankruptcies among the companies in Rana. However, data shows that two of the companies (Marmik Mikalsen) have no sales or employees, which may indicate that they are new or non-operational. This may be an indication of some degree of uncertainty or challenges in the industry, even though no bankruptcies are registered.
Outlook
The outlook for the toy shop industry in Rana appears to be a mix of stability and variations. The positive sales growth of +8.3% from 2024 to 2025 suggests an increase in demand for toys. This could be good news for entrepreneurs considering establishing themselves in the industry. However, they should be aware of the fluctuating figures, especially regarding EBITDA and number of employees. This may indicate challenges related to operational economics and profitability. Entrepreneurs should also consider thoroughly analyzing competitors, particularly the established companies such as Merlin Kids and Extra Leker, to find possible strategies to stand out.
Conclusion
The toy shop industry in Rana appears to be a mix of stability and variations. With an increase in sales and number of employees in recent years, as well as a relatively low level of bankruptcies, the industry can be an attractive choice for entrepreneurs. However, they should be aware of the fluctuating figures and challenges shown in the data. SmartGrunder can help entrepreneurs explore possible addresses in Rana for this industry, and provide a detailed analysis of development trends and potential opportunities.
Executive Summary
The toy shop industry in Rana has shown some variations in sales and number of employees over time, but has been stable overall. There are 5 companies registered, with main activity in Mo I Rana. Sales experienced a significant increase in 2025, and the number of employees has increased from 12 to 15 in 2026. There are no bankruptcy registrations, but two of the companies have no sales or employees. This shows that the industry has both opportunities and challenges, and can be a good choice for entrepreneurs seeking to establish themselves in Rana.