Toy Shop Industry in Ringerike: A Comprehensive Analysis

In Ringerike, the toy shop industry has experienced variations in sales and number of employees over time. Sales declined by 15% from 2016 to 2018, but stabilized afterward with an increase of 19.5% from 2020 to 2021. In 2025, sales reached NOK 11.7 million, an increase of 14.4% compared to 2024. The number of employees has been more variable, with a maximum of 14 employees in 2022 and a decline to 11 employees in 2026. The EBITDA margin for the single active company is 1%, indicating marginal revenues relative to costs.

Table: Sales and Employees Over Time

There are 6 companies registered in the toy shop industry in Ringerike, but only one of these is active and reports revenues. The other companies have either zero revenue or lack reported data. The active company is Haraldsson Brio AS, which has 11 employees and is registered in Hønefoss. The company has an operating income of NOK 11.9 million and an EBITDA of NOK 144,000. The other companies, such as Bare Lek AS, Mintverket Engen, and Røykeri Gård Martin Nilsen, have not reported revenue or employees.

Organizational Forms:

• AS: 1 company (Haraldsson Brio AS)
• ENK: 3 companies (including Mintverket Engen and Røykeri Gård Martin Nilsen)
• Unknown: 2 companies

Activity in the toy shop industry is concentrated in Hønefoss, where 1 company is registered with 11 employees and an operating income of NOK 11.9 million. Sokna has two companies, but these have not reported revenue or employees. The active company, Haraldsson Brio AS, is located at Kong Rings gate 1 in Hønefoss. Other companies in the industry are located at Rabbaveien 20A and Permobakken 7 in Sokna, but these have no activity.

Table: Distribution of Companies by City

The toy shop industry in Ringerike shows a mix of stability and uncertainty. The active company, Haraldsson Brio AS, has been in operation since 1997 and has shown stable income over time. However, most other companies in the industry have not reported revenue or employees, indicating inactivity or lack of reporting. There are no registered bankruptcies in the industry, but several companies have zero revenue, which may indicate operational challenges or lack of market specialization.

Bankruptcy Statistics:

• Number of bankrupt companies: 0
• Companies with zero revenue: 5 (including Bare Lek AS and Mintverket Engen)

The outlook for the toy shop industry in Ringerike is a mix of opportunities and challenges. The active company, Haraldsson Brio AS, has shown stable income and positive growth in 2025, indicating potential opportunities for development. However, the low EBITDA margin (1%) and the high number of inactive companies are indicators that the industry must improve efficiency and market positioning. For founders, there are opportunities to develop existing companies or establish new ones with a focus on specialization and increased efficiency. It is also important to assess competition and market needs in the region.

Opportunities for Founders:

• Develop existing companies with a focus on increased efficiency
• Establish new companies with specialization in unique products or services
• Develop websites and digital channels for increased market reach

The toy shop industry in Ringerike has a mix of stability and challenges. The active company, Haraldsson Brio AS, has shown positive development over time, but the industry as a whole has a low EBITDA margin and several inactive companies. For founders, there are opportunities to develop existing companies or establish new ones with a focus on specialization and efficiency. It is also important to assess competition and market needs in the region. SmartGrunder can help founders find suitable addresses and develop strategies to increase efficiency and market reach in the industry.

The toy shop industry in Ringerike has 6 companies, but only one is active and reports revenue. Sales have shown variations over time, with an increase of 14.4% in 2025. The active company, Haraldsson Brio AS, has 11 employees and an operating income of NOK 11.9 million. The outlook for the industry is a mix of opportunities and challenges, with potential opportunities for development of existing companies and establishment of new ones with a focus on specialization and efficiency.