Toy Shop Industry in Sandefjord: A Comprehensive Analysis

The toy shop industry in Sandefjord is a small but active sector with 10 registered companies. In recent years, the number of employees and sales revenue have shown variations, with two active companies (Lekeplaneten Sandefjord As and Lekehuset Sandefjord As) contributing most of the economic figures. The industry has experienced significant sales and employee declines during certain periods, but also shows sporadic improvements. It is important to note that many companies have zero income and employees, which may indicate an unstable industry structure.

Economic Trends

• Sales: Sales have fluctuated significantly, with a decline of 61.2% from 2017 to 2018, but a strong increase of 54.0% from 2020 to 2021. In 2025, sales were NOK 9.4 million, a slight increase compared to 2024.
• Employees: The number of employees has fallen from 29 in 2016 to 12 in 2025, with a rise of 16.7% from 2025 to 2026. There is a clear long-term decline, but a slight improvement in the most recent year.
• EBITDA Margin: For Lekeplaneten Sandefjord As, the EBITDA margin is 17%, indicating relatively good financial health for this company.

Registered Companies

• Lekeplaneten Sandefjord As: Founded in 2003, AS structure, 8 employees, sales of NOK 9.4 million, EBITDA of NOK 1.6 million.
• Lekehuset Sandefjord As: Founded in 2022, AS structure, 7 employees, but with zero income and sales.
• Other Companies: The remaining 8 companies have organizational forms such as DA or ENK, and most have zero employees and income. This includes companies such as Bengal Da (founded in 2023) and Cetin Tcg (founded in 2026), which have not yet started operations.

Distribution of Activity

• Sandefjord: All 10 companies are registered in Sandefjord, with 2 companies and 15 employees actively operating. The most well-known locations are Haslebakken 4 and Hvaltorvet Kjøpesenter. No activity has been reported outside Sandefjord in this industry.

• Bankruptcies: There are no reported bankruptcies in the toy shop industry in Sandefjord. However, data shows that several companies have zero income and employees, which may indicate potential challenges for these companies.
• Stability: The two active companies (Lekeplaneten and Lekehuset) have shown relatively stable operations, although Lekehuset Sandefjord As has zero income in 2025.

Outlook for Entrepreneurs

• Market Space: With only two active companies and a small number of employees, there may be room to enter the market, especially if there is a focus on quality or unique offerings.
• Economic Health: The 17% EBITDA margin for Lekeplaneten Sandefjord As shows that it is possible to operate profitably in this industry, even though there are challenges in maintaining sales and employees.
• Risk: It is important to be aware that many companies in the industry have zero income, which may indicate an unstable industry structure and potential competitive risks.

The toy shop industry in Sandefjord is a small but active sector with both opportunities and challenges. The two active companies demonstrate that it is possible to operate profitably, but there is also a clear decline in the number of employees and sales over time. Entrepreneurs should assess the market's capacity and focus on unique offerings or quality to create differentiation. SmartGrunder can help find suitable locations and analyze market opportunities in Sandefjord for this industry.