Industry · municipality
Toy Shop Industry in Sandnes: A Comprehensive Analysis
Economic Overview, Companies, and Outlook for the Toy Shop Sector in Sandnes, Norway
Economic Overview
The toy shop industry in Sandnes shows a mix of stability and variation over the past few years. Sellers and employees have experienced a very dynamic development, with significant fluctuations from 2016 to 2025. In 2025, the industry achieved total sales of NOK 120.0 million, representing an increase of 15.2% compared to 2024. This is a positive development following a period of decline in 2018 and 2019.
Employee numbers have also shown variations, with a decline from 2016 to 2024, but an increase of 18.9% from 2025 to 2026. In 2026, the industry had 63 employees, indicating a gradual increase after a period of decline.
The table below provides an overview of sales and employees over time:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 89.2M | 86 |
| 2017 | 83.6M | 85 |
| 2018 | 33.7M | 76 |
| 2019 | 54.1M | 70 |
| 2020 | 110.6M | 78 |
| 2021 | 103.3M | 83 |
| 2022 | 82.2M | 78 |
| 2023 | 94.0M | 64 |
| 2024 | 104.1M | 48 |
| 2025 | 120.0M | 53 |
| 2026 | - | 63 |
This development shows that the industry has faced both challenges and opportunities, with a significant increase in sales after 2020. This may be due to increased demand for toys and activities in the municipality.



Companies in the Industry
In Sandnes, there are 16 companies registered in the toy industry, with a mix of different organizational forms. The most common forms are AS (5 companies) and ENK (11 companies). The key companies in the industry include:
- Extra Leker As Avd Sandnes – A large company with 25 employees, NOK 53.4 million in sales, and NOK 4.3 million in EBITDA.
- Extra Nett As – A relatively new company with 17 employees, NOK 68.8 million in sales, and NOK 4.1 million in EBITDA.
- Kids Outlet Sandnes 3 – A new company that has not yet started operations.
Most companies have a positive financial status, with high EBITDA margins and low debt levels. However, there are several companies that have not yet started operations, which may indicate that the industry is in a phase of development and improvement.
Business Geography
All companies in the toy industry in Sandnes are registered in Sandnes. There is no activity in other city districts or municipalities. This indicates that the industry is strongly concentrated in Sandnes, which may be due to local factors such as demand, infrastructure, and business environment.
There are 19 companies registered in Sandnes, but only 16 of them are active in the toy industry. This may indicate that some companies are registered in Sandnes but operate in other municipalities.

Business Dynamism
The industry in Sandnes has been relatively stable over the past few years, with no bankruptcies registered. However, there are several companies that have not yet started operations, which may indicate that the industry is in a phase of development and improvement.
The companies actively operating in the industry have a positive financial status, with high EBITDA margins and low debt levels. This indicates that the industry has good financial health and is capable of handling challenges.
However, there are some companies that have not yet started operations, which may indicate that the industry is in a phase of development and improvement. This may be a challenge for the industry, but also an opportunity for new companies wishing to establish themselves in Sandnes.
Outlook
The outlook for the toy industry in Sandnes appears positive, with an increase in sales and employees over the past few years. This indicates that the industry has good financial health and is capable of handling challenges.
However, there are several companies that have not yet started operations, which may indicate that the industry is in a phase of development and improvement. This may be a challenge for the industry, but also an opportunity for new companies wishing to establish themselves in Sandnes.
For entrepreneurs considering starting a company in the toy industry in Sandnes, it may be a good idea to look at existing companies and their financial health. It may also be a good idea to examine companies that have not yet started operations and see if there are opportunities to establish themselves in Sandnes.
Conclusion
The toy industry in Sandnes has shown a mix of stability and variation over the past few years. Sellers and employees have experienced a very dynamic development, with significant fluctuations from 2016 to 2025. In 2025, the industry achieved total sales of NOK 120.0 million, representing an increase of 15.2% compared to 2024.
Employee numbers have also shown variations, with a decline from 2016 to 2024, but an increase of 18.9% from 2025 to 2026. In 2026, the industry had 63 employees, indicating a gradual increase after a period of decline.
The industry has also shown good financial health, with high EBITDA margins and low debt levels. However, there are several companies that have not yet started operations, which may indicate that the industry is in a phase of development and improvement.
For entrepreneurs considering starting a company in the toy industry in Sandnes, it may be a good idea to look at existing companies and their financial health. It may also be a good idea to examine companies that have not yet started operations and see if there are opportunities to establish themselves in Sandnes.
Executive Summary
The toy industry in Sandnes has shown a mix of stability and variation over the past few years. Sellers and employees have experienced a very dynamic development, with significant fluctuations from 2016 to 2025. In 2025, the industry achieved total sales of NOK 120.0 million, representing an increase of 15.2% compared to 2024.
Employee numbers have also shown variations, with a decline from 2016 to 2024, but an increase of 18.9% from 2025 to 2026. In 2026, the industry had 63 employees, indicating a gradual increase after a period of decline.
The industry has also shown good financial health, with high EBITDA margins and low debt levels. However, there are several companies that have not yet started operations, which may indicate that the industry is in a phase of development and improvement.
For entrepreneurs considering starting a company in the toy industry in Sandnes, it may be a good idea to look at existing companies and their financial health. It may also be a good idea to examine companies that have not yet started operations and see if there are opportunities to establish themselves in Sandnes.